By: manik Kudyar

1. By:
MANIK KUDYAR
Student
MBA-HRM
Central University of Jammu

2. Who Is He ???
 Recognized as one of the world’s foremost
marketing strategist, President of Trout &
Partners Ltd. , and an International best-selling
author.
 He has over 40 years of experience in
advertising and marketing.
 has gained an international reputation as a
consultant, writer, speaker, and proponent of
leading-edge marketing strategies.

3. Highlighting His Career…
 started his business career in the
advertising department of General Electric.
 From there he went on to become a
divisional advertising manager at Uniroyal.
 Then he joined Al Ries in the advertising
agency and marketing strategy firm where
they worked together for over twenty-six
years.

4. Worked with different client companies:
 AT&T
 Apple
 Citicorp
 Hewlett-Packard
 IBM
 Pfizer
 Proctor & Gamble
 Southwest Airlines
 Xerox

5. Emphasis on Slogans/Taglines
Also worked with pizza chain Papa John's and was
majorly involved in the invention of the chain's
slogan -
“Better ingredients, Better pizza.”
His concept of Positioning has become the
world's #1 business strategy.

6. Trout & Partners Ltd.
‘Global Leaders in Strategic Positioning’
 Consulting firm founded by Jack Trout.
Concepts & Methodology:
 Differentiation is what makes our approach different.
Consulting:
 We consult all over the world with all kinds of companies.
Lectures & Seminars:
 We lecture all over the world on how to cope with
competition.

7. Some Famous Books
 Jack Trout with Steve Rivkin, Repositioning:
Marketing in an Era of Competition, Change
and Crisis
 Jack Trout, In Search of the Obvious: The
Antidote for Today's Marketing Mess
 Jack Trout with Steve Rivkin, Differentiate or
Die
 Jack Trout on Strategy
 Jack Trout and Al Ries, Positioning: The
Battle for Your Mind
 Jack Trout and Al Ries, Marketing Warfare

8. Thank You …