Many reasons why a marketer has to consider Facebook as the most important part of digital marketing strategy. It is well known that Facebook has the largest user base. Beyond that, Facebook advertising has been excelling in all areas which a marketer loves – objective based promotion options, ad distribution mechanism, different views of ads and their suitability to the devices like smartphones and tabs, flexible budgeting options, ever improving analytics and more; the best of all is continuously improving targeting options. Here are some of the tips which may help you understand how paid Facebook advertising works and what good it can do to your brand.

1. Consider advertising on Facebook
& make the most of it
Presented by,
Signy IT Solutions Pvt Ltd, Pune, India.
www.signyit.com

2. • Here are some of the tips which may help you understand
how paid Facebook advertising works and what good it can do
to your brand.

3. I. Get to know what you can promote
on Facebook

4. What you can promote on Facebook
• Page itself – get more likes, build audience
• A post – make your post reach out to desired targets
• Website – get more hits, increase conversion rate
• App – get more installations, engage your audience more
• Events – get more attendance for events
• Offers – get more people to claim your offers

5. II. Understand three types of views of
your advertisements

6. 3 ad views
• Facebook ad has three views –
– desktop news feed
– mobile news feed and
– right column ad widget.
• Make sure that the ad you create looks good for all three
views.
• Right column ad view is generally a tricky one. A creative with
a lot of text and in smaller font size is generally not clearly
visible.

7. III. Design a ‘call to action’ in your ad

8. Design ‘call to action’
• Include a suitable ‘call to action’ in your ad.
• You may want your audience to click on ‘shop now’ or ‘contact
us’ or ‘book now’ or ‘learn more’.
• Make such ‘call to action’ a part of your Facebook ad.

9. IV. Get a good creative and a crisp
text message for your ad

10. Get a nice creative & a crisp text message
• A good creative multiplies effectiveness and reach of your ad.
• Ensure that your creative successfully conveys your message.
– Many times, simple images work better than a complex creative stuff.
– It is a good idea to get quick peer reviews on your creative before you
use it for a paid campaign.
• A crisp text message offers you a great chance to get your
audience do what you want them to do.

11. V. Make the most of targeting options

12. Targeting is like never before now
• You can target based not only on location, age and gender but
also industry, positions, relationship status, interests and also
behaviors.
• Based on your campaign objective, you can go sharper or
broader.
• It is obvious that sharper targeting would be more effective.
However, at times, too sharp a targeting may make you miss
some opportunities of easy reach.

13. VI. Understand power of reaching
‘friends’ of your connections

14. Reach to ‘friends’ of connections
• Facebook paid ad can be targeted just to ‘friends’ of your
connections.
• That means, your ad will reach to people who are friends of
people who have liked your page.
• People tend to ‘like’ what their friends like.
• Referral marketing is extremely powerful.

15. VII. Wisely use budget setting options

16. Flexible & friendly budget setting options
• Budget setting is extremely advertiser friendly.
• You can either set up a life time budget or can set up a daily
budget. You can set up a life time budget and choose number
of days.
• You can have really small amounts as budget.
• This makes experimenting with ad campaigns affordable.

17. VIII. Study Facebook analytics and ad
reports thoroughly

18. Interpret and use analytics well
• Facebook page analytics and reports of paid advertising tell
you loads of useful and interesting information.
• An eye for details can really make you aware of some
important facts.
• Making use of information for your future digital marketing
campaigns can fetch great rewards.

19. IX. Do not stop building audience

20. Keep building the audience
• Larger the number of page likes, more acceptable you are
perceived socially.
• People who like your page are your audience for
communication with no direct costs thereafter.
– It is not guaranteed that all of your audience get your page posts in
their news feed. However, more the audience more is the free
communication opportunity.
• A wise post boost campaign can also get decent number of
page likes.

21. X. Learn & make the most through
experimenting

22. Learn through experimenting
• If any agency guarantees you returns in terms of numbers
upfront, you can safely assume that the agency is lying.
• However, a good agency can certainly work out a plan with
well designed experiments.
• On Facebook, experimenting is not costly - design meaningful
experiments, execute them and learn from them. That
learning helps your Facebook advertising fetch great rewards.

23. Thank you!
Mangesh Wagh
Cofounder, Director
Signy IT Solutions Pvt Ltd, Pune
Website: www.signyit.com
Email: mangesh@signyit.com
Cell: +91 9561096003