Fostering Friendships - Enhancing Social Bonds in the Classroom
Consumer Behaviour
1. Consumer Behaviour
- An Eco-friendly Approach
Presented by :
Maneesha Patel 96
Namita Raina 106
Raj Patel 114
2. Background of the Study
Briefly describe the point of this lesson, which is
that the will be learning about the relationship
between consumer and FMCG product.
Exploring the preference of customers towards
eco-friendly product (in FMCG goods).
To Analyze whether consumers are concerned
about the environmental issues or price of the
product.
3. Objective of the Study
The Main objective of the study is,
To investigate the consumer attractiveness
towards eco- friendly products in FMCG sector
and their impact of purchasing decision.
To analyse if the consumers are willing to pay
higher prices for the eco-friendly products.
4. Data Analysis:
6% Known
consumer
Eco-Friendly
Unknown Product
Consumer
(FMGC)
94%
44% Named
56% Unnamed
5. Data Analysis:
Willing to pay
38%
Eco-Friendly
Not Willing to
pay
Product
(FMGC)
62%
<5%
20% 22%
5-10%
10-20%
20-30%
14%
6. Conclusion & Recommendation
Conclusion
It has actually not resulted in the ability to
command a sustainable premium consumers
are willing to buy eco-friendly products, but not
to pay the higher price.
Recommendation
The awareness about the products should be
done through advertising so that individual
buying behaviour can be changed.