Presentatie koen droste

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Mandy Jolie

Van 0 naar 500.000 in 5 maanden
Growth hacking voor uitgevers
Nationale Uitgeefdag 2013 - Koen Droste

HET INNOVATIELANDSCHAP VOOR UITGEVERS

CMS FOR THE

CONTENT

SOCIAL AGE

RECOMMENDATION

ACTIONABLE
ANALYTICS

Publishing
innovation

FRONTEND
OPTIMIZATION

REALTIME
TREND
MONITORING

A/B CONTENT
TESTING

CASE: UPCOMING

CMS FOR THE

CONTENT

SOCIAL AGE

RECOMMENDATION

ACTIONABLE
ANALYTICS

Upcoming
CMS

FRONTEND
OPTIMIZATION

REALTIME
TREND
MONITORING

A/B CONTENT
TESTING

CASE: UPCOMING

VIRAL TRAFFIC
SOCIAL SHARES

CMS FOR THE

CONTENT

SOCIAL AGE

CTR

USER
BEHAVIOUR

RECOMMENDATION

ACTIONABLE
ANALYTICS

Upcoming
CMS

FRONTEND
OPTIMIZATION

REALTIME
TREND
MONITORING

A/B CONTENT
TESTING

AANBEVOLEN VOOR JOU

CASE: UPCOMING

+52%

“Gemeente
Amsterdam,
dronken mensen zijn
juist hartstikke
grappig!”
!

CMS FOR THE

CONTENT

SOCIAL AGE

RECOMMENDATION

ACTIONABLE

vs

ANALYTICS

Upcoming
CMS

!

“14 Mensen die
straks geen
Amsterdamse kroeg
meer binnenkomen”

+1 7%

FRONTEND
OPTIMIZATION

REALTIME
TREND
MONITORING

A/B CONTENT
TESTING

vs

CASE: UPCOMING

CMS FOR THE

CONTENT

SOCIAL AGE

RECOMMENDATION

ACTIONABLE
ANALYTICS

596%
+

Upcoming
CMS

FRONTEND
OPTIMIZATION

REALTIME
TREND
MONITORING

A/B CONTENT
TESTING

+6%

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Presentatie koen droste

1. Van 0 naar 500.000 in 5 maanden Growth hacking voor uitgevers Nationale Uitgeefdag 2013 - Koen Droste

2. CONTENT VOOR & DOOR DE SOCIAL AGE

3. CONTENT VOOR & DOOR DE SOCIAL AGE

4. CONTENT VOOR & DOOR DE SOCIAL AGE

5. CONTENT VOOR & DOOR DE SOCIAL AGE

6. CONTENT VOOR & DOOR DE SOCIAL AGE

7. CONTENT VOOR & DOOR DE SOCIAL AGE

8. CONTENT VOOR & DOOR DE SOCIAL AGE

9. HET INNOVATIELANDSCHAP VOOR UITGEVERS CMS FOR THE CONTENT SOCIAL AGE RECOMMENDATION ACTIONABLE ANALYTICS Publishing innovation FRONTEND OPTIMIZATION REALTIME TREND MONITORING A/B CONTENT TESTING

10. CASE: UPCOMING CMS FOR THE CONTENT SOCIAL AGE RECOMMENDATION ACTIONABLE ANALYTICS Upcoming CMS FRONTEND OPTIMIZATION REALTIME TREND MONITORING A/B CONTENT TESTING

11. CASE: UPCOMING VIRAL TRAFFIC SOCIAL SHARES CMS FOR THE CONTENT SOCIAL AGE CTR USER BEHAVIOUR RECOMMENDATION ACTIONABLE ANALYTICS Upcoming CMS FRONTEND OPTIMIZATION REALTIME TREND MONITORING A/B CONTENT TESTING AANBEVOLEN VOOR JOU

12. CASE: UPCOMING CMS FOR THE CONTENT SOCIAL AGE RECOMMENDATION ACTIONABLE ANALYTICS Upcoming CMS FRONTEND OPTIMIZATION REALTIME TREND MONITORING A/B CONTENT TESTING

13. CASE: UPCOMING +52% “Gemeente Amsterdam, dronken mensen zijn juist hartstikke grappig!” ! CMS FOR THE CONTENT SOCIAL AGE RECOMMENDATION ACTIONABLE vs ANALYTICS Upcoming CMS ! “14 Mensen die straks geen Amsterdamse kroeg meer binnenkomen” +1 7% FRONTEND OPTIMIZATION REALTIME TREND MONITORING A/B CONTENT TESTING vs

14. CASE: UPCOMING CMS FOR THE CONTENT SOCIAL AGE RECOMMENDATION ACTIONABLE ANALYTICS 596% + Upcoming CMS FRONTEND OPTIMIZATION REALTIME TREND MONITORING A/B CONTENT TESTING +6%

15. CASE: UPCOMING CMS FOR THE CONTENT SOCIAL AGE RECOMMENDATION ACTIONABLE ANALYTICS Upcoming CMS FRONTEND OPTIMIZATION REALTIME TREND MONITORING A/B CONTENT TESTING

16. CASE: UPCOMING CMS FOR THE CONTENT SOCIAL AGE RECOMMENDATION ACTIONABLE ANALYTICS Upcoming CMS FRONTEND OPTIMIZATION REALTIME TREND MONITORING A/B CONTENT TESTING

17. CASE: UPCOMING CMS FOR THE CONTENT SOCIAL AGE RECOMMENDATION ACTIONABLE ANALYTICS Upcoming CMS FRONTEND OPTIMIZATION REALTIME TREND MONITORING A/B CONTENT TESTING

18. www.upcoming.nl/app @koendroste