This document contrasts two types of social media platforms. One type is for following topics and interests with fact-paced, frenetic updates that are great for quick hits of information but largely public with less privacy. The other type is for following pre-existing connections with slower-paced posts that are better for longer conversations and interaction with a larger expectation of privacy.

15. ü Users here to follow topics and interests first
ü Fact paced, frenetic updates expected
ü Great for quick hits and updates
ü Largely public, less expectation of privacy
ü Users here to follow pre-existing connections
ü Slower-paced, fewer posts
ü Great for longer posts and conversation
ü Large expectation of privacy

30. Create your own social product

38. Mandy Jenkins
mjenkins@digitalfirstmedia.com
@mjenkins
Blog: Zombiejournalism.com
These slides & more at
slideshare.net/mandyjenkins