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Building an Online Community Lessons from a Washington D.C. news startup Mandy Jenkins Zombiejournalism.com
What is TBD? ,[object Object],[object Object],[object Object],[object Object]
The Setup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lesson #1:  Do what you do best  and link to the rest
Aggregation ,[object Object],[object Object],[object Object],[object Object]
Report original news ,[object Object],[object Object],[object Object],[object Object]
Lesson #2: Don’t go it alone
Blog Network ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lesson #3: Capitalize on Social Media
How TBD used social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reader tip network
Using tips ,[object Object],[object Object],[object Object],[object Object]
Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search tweets for news ,[object Object],[object Object],[object Object]
Lesson #4: Interact with readers
On social channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On the web ,[object Object],[object Object],[object Object],[object Object],[object Object]
In person ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lesson #5: Get readers involved in stories
Complete this story Asks readers for missing or more info in an ongoing story.
Reader-made map : Valentine’s Day Maps.google.com
Reader-made map : Metro problems Crowdmap.com
Suggestion box : Best hamburgers allourideas.org/
More projects ,[object Object],[object Object],[object Object]
What didn’t work
TBD pitfalls ,[object Object],[object Object],[object Object],[object Object]
Questions?
Thank You! ,[object Object],[object Object],[object Object]

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Lessons from a Washington D.C. news startup on building an online community

Notas do Editor

  1. http://www.tbd.com/blogs/tbddc/2011/02/tell-us-how-you-met-valentine-s-day-sweetheart-stories-8273.html
  2. http://tbddc.crowdmap.com/
  3. http://www.tbd.com/blogs/tbddc/2011/01/choose-the-best-d-c-burgers-7677.html