This is a presentation I made to the Greater Houston Builders Association MIRM class in 2008.

1. e v a l u a t i n g m e d i a c h o i c e s A u g u s t 2 8 , 2 0 0 8 - by Mandy de León

2. i n t r o d u c t i o n s

6. o u t d o o r & s i g n s

8. outdoor & signs

9. outdoor & signs

10. outdoor & signs

11. outdoor & signs

12. p r i n t m e d i a

14. print – an unobtrusive form of media

15. print – an unobtrusive form of media

17. d i r e c t m a i l

21. b r o a d c a s t m e d i a

34. i n t e r n e t

36. internet SEO

38. internet SEO THE INTERNET = Math + Words KNOW THE MATH TO OWN THE WORDS

40. internet SEO the key is WORD OWNERSHIP 3 TYPES OF WORDS category words territory words brand words in the new media, words have replaced demographics

41. internet SEO what causes sites to win organic? SIMPLE: math + words your competition’s math and their use of words beats your math and your use of words

48. t e l e m a r k e t i n g & t e x t m e s s a g i n g

55. n o n t r a d i t i o n a l m e d i a

77. a w o r d a b o u t P R

79. c o n c l u s i o n s

81. Q&A

82. thank you!