The curriculum and strategy of the Temple University, Fox School of Business, Department of Management Information Systems, Bachelor of Business Administration (BBA) major in Management Information Systems (MIS)

1. FOX BBA IN MIS
Munir Mandviwalla
Mart Doyle
October 2011

2. PAST, PRESENT, FUTURE
2000-2010 2011 Plan
• Department formed in 2000 • 250 BBA in MIS majors • 250 BBA in MIS
• 700plus – 140 majors • 450 UG Minors • 600 Minors
• MIS
• Digital entrepreneurship
• Digital marketing

3. STRATEGY
High school
• Build awareness
• Target schools
Experience Required MIS course
• Student organization • Organizational systems
• Social education platform • Process thinking
Industry Curriculum
• Institute (IBIT) • Analysis & design - 2000
• Advisory board • Integration - 2005
• Innovation - 2011

4. NEW CAREER PATHS
2005 2011
Corporate IT Corporate IT Small/Midsize
(in the datacenter) (in the business unit) Business
Business Social Media
Systems Analyst Engineer
Analyst Solution Business
Developer Analyst
Application Data
developer Analyst
Change
Database Agent
Administrator
Systems
Entrepreneurial
Administrator New Roles Firms
News and print media Digital Product and
Service Development
Digital
marketing

5. BBA IN MIS CURRICULUM
Initiate and Analyze and Apply IT to Transform a Analyze
lead design automate and business clients,
technology innovative improve function with specify
enabled digital business IT needs,
change products and processes integrate
services apps, and
manage
projects

6. TIRED VS. WIRED
“I integrate business “I am a leader in
and technology” technology-enabled
products and services”
2005 2011
Web 2.0 | Apps | Design
Object oriented programming
Data Analytics
Database administration
Social Media
IT management only
Entrepreneurial thinking | IT leads
IT is aligned with the firm
Digital ecosystems

7. SYNERGIES
Faculty
Topics Industry
Region

8. CHALLENGES
Resistance
to change
No 1. in
Content /
Research (ISR
Textbooks
and MISQ)
Top 20
US
News
and
World
Reports

9. METHODOLOGY
Post
Identify Brainstorm Engage Create
Scan Select implemen
internal learning with course
environment outcomes tation
strengths outcomes industry outlines
review