Kerala.ice.final

Welcome
ONE n All…

www.marchahead.co.in

NOTE
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Don’t prove it by searching answers in a
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A ROUND OF APPLAUSE FOR
• For the organising team of ICE 2013
• Special thanks to Mr.Vineeth Nambiar
• To SUMON GANTAIT for research
• The Pilot of Air India Manjeet Dhillon, the Air
Hostess Sweta & team, Golden Travels volvo
bus no.5169, the driver Abbasjee & team for
the safe journey


Let’s get started….

THE PRELIMS


P1 : The advertising firm, which calls itself 'The Ideas
Company,' has this to say about its CEO: "He's a man
who likes controversy and loves inspiration. And hates
the word "but."

Which ad firm?


P2 : Name the Author of this book for children


P3 : It is a product that allows users to combine their
telephone system along with their CRM system. But the
maker of the software, New Zealand-based Orbitcoms,
gave it a name that's supposedly similar to an Apple
product, and the later is threatening legal action against
the former.

What name did Orbitcoms give its product?


P4 : What’s so unique about this jeans?


P5 : Name the author


P6 : Following are the names of various “sailing ships”
 The Grand Turk
 The Friendship
 John Wesley
 Propontis
 Maria Teresa
 Sooloo
 Star of the West
What are we talking about?


P7 : Identify the Brand.


P8 : It started in 2010, as a daily deal platform, but
later expanded into product retailing across various
categories & claims to have a subscriber base of
around 18 million and has a presence across 50 cities
in India.
 In June’10 – it acquired group buying site Grabbon.com
 In Apr’12 – it acquired online sports goods retailer
esportsbuy.com

Which company are we referring to?


P9 : What’s the significance of this poster?


P10 : Identify the logo?


P11 : Web banner for which Brand?


P12 : What are we referring to?

 Grandezza
 Belmondo
 Fiorenza
 Evoq
 Meridian
 Aristo


P13 : What did they co-found?


P14 : It literally means – “guest families”. Their
ancestors were often said to have arrived from what
is today's central China centuries ago. In a series of
migrations, they moved, settled in their present
locations in southern part of China, and then often
migrated overseas to various countries throughout
the world. Their worldwide population is about 80
million, though the number of their language
speakers is fewer.
This Chinese community however, is well known
worldwide for it’s cuisines. Name them.


P15 : Identify him


P16 : It’s earlier logo consisted of a man's face on the
moon surrounded by 13 stars, and some claimed that
the logo was a mockery of the heavenly symbol
alluded to in the aforementioned verse, thus
construing the logo to be satanic.
Where the flowing beard meets the surrounding circle,
three curls were said to be a mirror image of the
number 666, or the reflected number of the beast. At
the top and bottom, the hair curls in on itself, and was
said to be the two horns like those of a ram.
Which Company’s controversial logo?


P17 : Name the brand (in common), which played
significant role in shaping up these two celebrities
career.


P18 : Indian expatriates in Middle east had been smuggling
this brand of oil with them for their daily use, when export
of the oil was restricted prior to the 1991 economic
liberalization.
The Company who owns this brand, decided to try and sell
the brand in that market after liberalization, but found that
Arab customers did not like it's scent, wanted a less sticky
product & needed a product to counteract the high level of
chlorination in their water. The company then had to
reformulate it's product & subsequently it's market share in
the Middle East grew from 2% in 2002 to more than 20% by
2008.Name the Brand of oil.


P19 : In the year 2011, the last company left in the
world that was still manufacturing typewriters had
decided to shut down its production plant, with just
few hundred machines left in stock.

Although typewriters became obsolete years ago in the
west, they were still common in India - until recently.
Demand for the machines has sunk in the last 10-15
years as consumers switch to computers.

Name the company.


P20 : Identify him.


P21 : Name
the brand


P22 : Print Ad for which brand.


P23 : It is known as ALO, VIZIR and ACE in some
countries.

What brand is it commonly known in India?


P25 : Identify the brand advertised here.
P25 :Identify the advertiser?

Prelims-AV-25


Let’s Evaluate


P1 : The advertising firm, which calls itself 'The Ideas
Company,' has this to say about its CEO: "He's a man
who likes controversy and loves inspiration. And hates
the word "but."

Which ad firm?

Ans : Saatchi & Saatchi

P2 : Name the Author of this book for children

Ans : Shiv Khera

P3 : It is a product that allows users to combine their
telephone system along with their CRM system. But the
maker of the software, New Zealand-based Orbitcoms,
gave it a name that's supposedly similar to an Apple
product, and the later is threatening legal action against
the former.

What name did Orbitcoms give its product?

Ans : iPop

P4 : What’s so unique about this jeans?

Ans : 1st iPod compatible jeans –
www.marchahead.co.in Levi’s Redwire DLX jeans

P5 : Name the author

Ans : Ram Charan

P6 : Following are the names of various “sailing ships”
 The Grand Turk
 The Friendship
 John Wesley
 Propontis
 Maria Teresa
 Sooloo
 Star of the West
What are we talking about?

Ans : These were used as trademark
www.marchahead.co.in logo for the brand Old Spice

P7 : Identify the Brand.

www.marchahead.co.in Ans : Eno

P8 : It started in 2010, as a daily deal platform, but
later expanded into product retailing across various
categories & claims to have a subscriber base of
around 18 million and has a presence across 50 cities
in India.
 In June’10 – it acquired group buying site Grabbon.com
 In Apr’12 – it acquired online sports goods retailer
esportsbuy.com

Which company are we referring to?

www.marchahead.co.in Ans : Snapdeal.com

P9 : What’s the significance of this poster?

Ans : 1st Bhojpuri film made (in 1963) on request
from India’s 1st President Dr. Rajendra Prasad

P10 : Identify the logo?

www.marchahead.co.in Ans : Coal India

P11 : Web banner for which Brand?

www.marchahead.co.in Ans : HSBC Premier – Wealth Management services

P12 : What are we referring to?

 Grandezza
 Belmondo
 Fiorenza
 Evoq
 Meridian
 Aristo

www.marchahead.co.in Ans : Residential projects by The Lodha Group


Ans : Netscape Navigator – Jim Clark & Mark Andreessen

P14 : It literally means – “guest families”. Their
ancestors were often said to have arrived from what
is today's central China centuries ago. In a series of
migrations, they moved, settled in their present
locations in southern part of China, and then often
migrated overseas to various countries throughout
the world. Their worldwide population is about 80
million, though the number of their language
speakers is fewer.

This Chinese community however, is well known
worldwide for it’s cuisines. Name them.
Ans : Hakka community

P15 : Identify him

Ans : V.S.S. Mani – founder of Justdial.com

P16 : It’s earlier logo consisted of a man's face on the
moon surrounded by 13 stars, and some claimed that
the logo was a mockery of the heavenly symbol
alluded to in the aforementioned verse, thus
construing the logo to be satanic.
Where the flowing beard meets the surrounding circle,
three curls were said to be a mirror image of the
number 666, or the reflected number of the beast. At
the top and bottom, the hair curls in on itself, and was
said to be the two horns like those of a ram.

Which Company’s controversial logo?

Ans : P&G

P17 : Name the brand (in common), which played
significant role in shaping up these two celebrities
career.

Ans : Uncle Chips – Boman Irani used to run a franchise
of Uncle Chips, whereas Shantanu Moitra composed the
www.marchahead.co.in jingle “Bole mere lips, I love Uncle Chips”

P18 : Indian expatriates in Middle east had been smuggling
this brand of oil with them for their daily use, when export
of the oil was restricted prior to the 1991 economic
liberalization.
The Company who owns this brand, decided to try and sell
the brand in that market after liberalization, but found that
Arab customers did not like it's scent, wanted a less sticky
product & needed a product to counteract the high level of
chlorination in their water. The company then had to
reformulate it's product & subsequently it's market share in
the Middle East grew from 2% in 2002 to more than 20% by
2008.Name the Brand of oil.

Ans : Parachute Coconut hair oil

P19 : In the year 2011, the last company left in the
world that was still manufacturing typewriters had
decided to shut down its production plant, with just
few hundred machines left in stock.

Although typewriters became obsolete years ago in the
west, they were still common in India - until recently.
Demand for the machines has sunk in the last 10-15
years as consumers switch to computers.

Name the company.

Ans : Godrej & Boyce

P20 : Identify him or his company he
founded.

Ans : Murugavel Janakiraman – founder of Bharatmatrimony.com


P21 : Name
the brand

Ans : Phillips flat screen


P22 : Print Ad for which brand.

www.marchahead.co.in Ans : GoodKnight

P23 : It is known as ALO, VIZIR and ACE in some
countries.

What brand is it commonly known in India?

Ans : Tide


Ans : Yatra.com

Dhruv Shringi, Manish Amin & Sabina Chopra

P25 : Identify the brand advertised here.
P25 :Identify the advertiser?

Ans : Havell Mixer

Time Out


Final Finale


Talk of the town
• +5 for correct answer
• No negatives
• Question passes , If answered correct , bonus
+2 points
• If unanswered by any teams , it passes to the
audience


Pick your number?

1 2 3

4 5 6


Q1. He is also known for being the first
Finance Minister to break the 53 year
tradition of presenting the Indian
budget at 5 pm local time, a practice
held over from British Rule days that
sought to present the Indian budget at
a time convenient to the British
Parliament (1130am GMT) rather than
India's Parliament . Identify him.
www.marchahead.co.in HOME

Yashwant Sinha has written a comprehensive account of his
years as Finance Minister titled "Confessions of a Swadeshi
Reformer“.
Until the year 2000, the Union Budget was announced at 5 pm
on the last working day of the month of February. This practice
was inherited from the Colonial Era, when the British Parliament
would pass the budget in the noon followed by India in the
evening of the day.
It was Mr.Yashwant Sinha, the then Finance Minister of India in
the NDA government (led by BJP) of Atal Bihari Vajpayee, who
changed the ritual by announcing the 2001 Union Budget at 11
am.


Q2.The premium soaps like “Thrill”,
“VEP” Bathing
Bar, “Kairali” Bathing Bar,
“Coaltar” and “Washwell”
detergent cake brands belong to
whom?


Kerala Soaps & Oils Limited


Q3.
1.Focus on the user and all else will follow.
2.It’s best to do one thing really, really well.
3.Fast is better than slow.
4.Democracy on the web works.
5.You don’t need to be at your desk to need an answer.
6.You can make money without doing evil.
7.There’s always more information out there.
8.The need for information crosses all borders.
9.You can be serious without a suit.
10.Great just isn’t good enough.
Whose belief is this ? Name the company.


Google


Q4.
In fact the existing name of this vehicle
is believed to be a corruption of the
term GP or General Purpose which
signified the nature of its use among
soldiers and military. What am I talking
about?


(JEEP from GP)


Q5.
This company, named after the
founder’s daughter, began operations
in 1983 with sales of its first product of
fabric whitener in Malappuram and
Trissur districts of Kerala. Name the
company?


Jyothy Laboratories. Its first product
was Ujala


Q6.
GAON BADHE TOH DESH BADHE is
the line used by this financial
institution? Identify.


NABARD


Maximizer
• If you want to go for a double , you can stake
your claim by hitting buzzer in the first 10
seconds , however if you come out with
negative answer then equal negatives
• Otherwise, normal scoring system of +3 for
correct answer and no negatives


1. In 2000, when the ATP perceived that younger
male tennis players were not pulling crowds to
tournaments it launched this advertising
campaign in July 2000, featuring players such as
Marat Safin, Roger Federer and Gustavo
Kuerten. The words used during matches used
as the name of this campaign—only it was in the
form of a double entendre. Which campaign?


New Balls Please


2.Identify the print advertisement?


Fevicol


3. A very famous ad featured the following
personalities – Albert Einstein, Bob Dylan,
Martin Luther King, Jr., Richard Branson, John
Lennon, Buckminster Fuller, Thomas Edison,
Muhammad Ali, Ted Turner, Maria Callas,
Mahatma Gandhi, Amelia Earhart, Alfred
Hitchcock, Martha Graham, Jim Henson, Frank
Lloyd Wright and Pablo Picasso. Which ad?


APPLE


4.What is he credited for ? No need of giving me
the name.


New Rupiah Symbol


5. What term used often in management is
derived from the Greek word denoting the
Leader of Sacred Rites?


Hierarchy


• 6. In 1930, 2 tolas of what product were
auctioned for Rs. 525/- to
Seth Ranchhod Shodhan, a mill-owner of
Ahmedabad?


The Salt of Dandi March


• 7. In order to retain Mumbai
as it’s capital, Maharashtra paid a
compensation of Rs. 56 Crore & 300 villages to
which state?


Gujurat


• 8. For the promotion of what movie
did it’s lead actors ring the Opening Bell at the
NYSE? (Indian movie in 2012)


JAB TAK HEIN JAAN


• 9. Thomas Friedman got the idea for the title
of his book ‘The World Is Flat’ from an
interview with whom?


NANDAN NILEKENI


• 10. In 2006, what was created by Biz Stone,
Evan Williams, Jack Dorsey, and others with
the working name “Status” for a while?


TWITTER


• 11.Which only educational institute is having a
bronze statue of the COMMON MAN in its
premise inaugurated by former president KR
Narayanan years before? (credit to Ravi
Handa for the Question)


Symbiosis Institute , PUNE


• 12.connect the images and the video and
explain the connection.


3 IDIOTS
• Remya Jose
• Jahangir Painter
• Mohammad.Israd


BONUS QUESTIONS,ON THE
BUZZER,FASTEN YOUR SEAT BELT
• OPEN FOR ALL
• +3 FOR CORRECT ANSWER
• -1 FOR WRONG ANSWER AFTER HITTING THE
BUZZER


• BONUS-1. On February 29 in 1964 and 1968,
he became the only finance minister to
present the Union budget on his birthday


• BONUS-2.Identify the common man creator’s
another mascot which was widely loved by
every Indian.


• BONUS-3.This an obituary dedication to which
common man who realised us that we can do
wonders.


Connect the dots..
• Connect the images and explain the
connection.9 questions coming your way.
• Only identifying the images is not good
enough.
• Write down your answers in a sheet of paper .
Do not blurt out the answer . I will be coming
to your desk and check the answer.
• +5 for correct answer. No negatives.


1.Connect the images and explain the
connection.


Walchand Group
• The Ravalgaon Sugar Farm Limited is a public limited company that manufactures
sugar and confectionery. The Company was founded in 1933 as part of the
Walchand Group but operates independently today. The Company's registered
office and manufacturing facilities are situated in Ravalgaon, in the Nasik district of
Maharashtra.
• Premier Ltd. (formerly The Premier Automobiles Limited)is a manufacturer of
vehicles based in Mumbai, India. The company is owned by the Walchand Group.
Padmini Premier cars.
• Seth Walchand earned his stripes in construction, taking on some of the most
challenging projects at the time. Those early successes laid the foundations for the
Hindustan Construction Company, which today includes amongst its many
accomplishments the Bandra-Worli Sea Link in Mumbai and the model township
of Lavasa near Pune, and the Indian Hume Pipe Limited.
• He set up Hindusthan Aircraft Company in 1940 and a shipyard in 1946 in
Vishakhapatnam. Both of these were deemed so strategically important that they
were later nationalized and renamed Hindustan Aeronautics Limited and
Hindustan Shipyard Limited, respectively.


connection.


Honey Bunny
• Amitabh Bhattacharya is the lyricist and singer
• Amit Trivedi composed it
• Aditya Vikram Birla
• Idea Cellular belongs to Aditya Birla Group


3.Connect the images and explain.


JAGJIT SINGH
• Tandurusti ki rakshya karta hein LIFEBUOY
jingle first ever sung by Jagjit Singh
• Incumbent PM Atal Bihari Vajpayee’s lyrics
were sung by him in his album SAMVEDNA
• Brand Ambassador of TOREX Cough Syrup


Q2 : Identify & connect these images.



Ans : Karbonn Mobile

Shashin Devsare is the ED of Karbonn Mobile, which sponsored “Karbonn Kamal catches”
in IPL’12. Karbonn Mobile is JV between Jaina Group & UTL Group (Logos in pic)



Ans : Gatorade

It was created following a request from Florida Gators football (logo in pic) head coach Ray
Graves (B&W pic) to aid athletes by acting as a hydrating replacement for body fluids lost during
physical exertion in hot weather.

It was invented by James Robert Cade (in pic) & now is owned by Pepsico Holdings.



Ans : Twinings

Thomas Twinings founded it in 1706, In the mid-twentieth century, it made use of the advertising
character Little Miss Barber (in pic).

Twinings owns Nambarrie, a tea company based in Belfast for over 140 years, It is a founding
member of the Ethical Tea Partnership (logo in pic), a not-for-profit membership organization of tea-
packing companies that work to monitor and improve ethical conditions on tea estates



Ans : Tupperware

Tupperware was founded by Earl Silas Tupper in 1946. Brownie Wise, a former sales
representative of Stanley Home Products, developed a direct marketing strategy through
“Tupperware Party”


connection.



Ans : Fantanas

KD Aubert, Adrienne Janic, Katerina Graham & Monica Flores – The Fantanas between
2002-2006. The Fantanas were conceptualized by O&M to promote individual Fanta
flavours in US.


connection.


Crazy Coke Advertisement
jingle 'Haan mein crazy hoon' runs through the film
created by McCann Erickson. Set to this jingle,
people from various walks of life look to spread
happiness engaging in random acts of kindness. The
acts include one girl giving high-fives to strangers as
they wait for public transport; Palak Muchhal using
her gift of voice to sing and raise money for the
treatment of sick children; and Abhishek Bhowmick
making a daily commute to the far end of his city to
feed homeless dogs.


connection.


Alayque Padamsee
• Chandrababu Naidu had him as his
communication adviser
• Lalitaji of Surf created by him,Kavita
Chaudhary as Lalitaji in the TVC
• He played Md.Ali.Jinah in the legendary movie
GANDHI


A Step Ahead…
• 3 clues per question will come your way. If you
answer with first clue , you get +5points,if
answered with 2 clues,+3 & if you answer with
all 3 clues, you get +1.Same negative points at
each stage.
• To answer you can hit the buzzer and stake
your claim.
• 3 questions coming your way


1. This is a women's organisation of the women, by the women and for the
women. It was started in 1959(15th March), with 7 lady members with a
borrowed sum of Rs. 80/- at Girgaum in Mumbai. This is recognized by Khadi &
Village Industries Commission (KVIC).

2. Received Award from Khadi & Village Industries Commission as
'Best Village Industries Institution' for the period 1998 - 1999 to 2000 – 2001.
Also, The Economic Times Award given to the Institution for Corporate
Excellence "Business Woman Of the Year" on 6th September 2002.Only
woman can become member of this organization.

3. It created some of the global and national brands namely Lijjat papad,
Sasa detergent etc. (Photograph of a boy 'Babla - eating papad along with
Bunny Rabbit with papad in hand' is very popular.)


Shri Mahila Griha Udyog


1. He is also an eminent lawyer. He represented the
bankrupt American energy gaint Enron, as a senior
lawyer in India, and is again set to revive its Dhabol
power project.
2. Together with present Prime Minister Manmohan
Singh and Deputy Chairman of India’s Planning
Commission, Montek Singh Ahluwalia was a part of
what the Indian financial press calls India’s
economic ‘dream team’.
3. A Harvard graduate politician who is an MP from
Sivaganga constitution of Tamilnadu.


P CHIDAMBARAM


1. "As long as there are interesting problems to solve, I'll stay
active."
is a very famous quote by this person.

2. Born and raised in Philadelphia to parents who were
natives of India.Began acoustics research in 1956 at MIT
before founding his own Corp. in 1964

3. Founder, chairman, technical director, Bose Corp.;
professor emeritus in electrical engineering,
Massachusetts Institute of Technology.


AMAR GOPAL BOSE


Final Throttle
• 6 AV questions to come
• Open for all
• Correct answer +5,-2 negatives if answered
wrong
• On the buzzer, stake claim by hitting buzzer.


AV-1
• Name the brand advertised and the company
who owns it?


Medimix,Cholayil


AV-2
• This is the signature tune for which FM station
? Which media house owns it?


Radio Mango, Malayala Manoroma


AV-3
• This not so popular movie song is recently
used for a TVC of a well known brand . Name
it.


Windows 8


AV-4
• This is an award winning TVC for which daily
dose of Mumbaikars ?


Mumbai Mirror


AV-5
• Identify the brand advertised here.


Imperial Blue Music CD


AV-6
Identify the brand?


SAFFOLA


Tie Breaker


“X”’s father is a software engineer from Thalasseri and his
mother is an economist from Palakkad. He was one of the
3,000 actors to audition for the role of “Y”. He has completed
schooling from Sardar Patel Vidyalaya where he is described
as a popular kid who loved to play pranks. He is a passionate
Manchester United fan. He had no former acting experience
whatsoever, and auditioned only because he was there with
his younger brother, who had asked him to come along, in
return for a free meal. He was quoted as saying "Everyday
I'm doing something I never did before," pertaining to his
experience in the movie. Identify X and the role Y?


Sanjay Sharma,Pi
• Piscine Molitor "Pi" Patel character played by
him



Ans : TRIX - brand of breakfast cereal made by General Mills for the North American and
by Nestlé for the international markets.

Joe Harris (Left) created the character TRIX & Russell Horton voiced the cartoon rabbit


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