29. VIII. Metrics Objectives Metrics Ning Communitry 300 members profiles/3 months 1,000 members profiles/12 months Number of member profiles on Ning community Facebook page 300 fans/3 months 1,000 fans/12 months Number of fans on Facebook page Twitter account 100 followers/3 months 500 followers/12 months Number of Twitter followers YouTube channel 50 video post/3 months 250 video post/12 months 10,000 video views/12 months YouTube posted videos SummitPost.org blog 5% of visitors post a comment/3 months 8% of visitors post a comment/12 months Google Analytics
30. Social Media 2.0 Project Presentation Promoting Green Products to Higher Educational Facilities RAKSHIT JOSHI
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32. Students Admins Greek Green Clubs Contests Print Ads School Newspaper Green Depts Green Professors Traffic Drivers Traffic Drivers Community E.g. LinkedIn PRESSURE Feedback Feedback Feedback Generate Awareness O Yeah!! Community Member Impressed..
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34. Go Green Revenue Streams : 1.) Client Advertising 2.) Ad Words 3.) Green Store Client Revenue Streams : 1.) Lead Generation 2.) Branding and Exposure
38. Metrics External Metrics (for Clients): # of click through there website # of leads generated for our clients site # of blog posts Internal Metrics: A) Community Member Interaction Behaviors # of Blog readers # of comments/time period/different members # & frequency of key words # of friends & contacts B) Audience Measures # of visits/day # of member vs. non-member visits/day # of page views Session Time Path through the site Entry Page C) Traffic Measures # of hits/day # of impressions # of page views/day # of sessions/day # of Ad click-throughs Search engine results