Picture the Impossible: How an Online Game Can Change Your Offline Community
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This document describes an online game created to engage the Rochester, NY community called Picture the Impossible. It summarizes: 1) The game used locations around Rochester to teach players about local history, arts, and culture through achievements and activities. 2) Over 2000 people played the game, generating 6500 posts and 907 forums threads with no reported incidents of trolling or flaming. 3) The game was largely successful in achieving its goals of having players learn about, explore, and socialize in their community while raising $49,000.
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Picture the Impossible: How an Online Game Can Change Your Offline Community
- 1. Picture the Impossible: How an Online Game Can Change Your Offline Community Liz Lawley RIT Lab for Social Computing lawley.rit.edu
- 3. +
- 5. Let’s get some programmers together and put on a
- 6. Starting Budget: $0 Flickr: mtsofan
- 12. September‐October 2009 Arts and Cra:s Local Food & Drink Rochester Firsts Performing Arts Imaging & OpCcs Famous Figures Social JusCce CelebraCon!
- 13. Newspaper RIT Plan A: Plan A: Content & MarkeCng Game Design & Technology Plan B: Plan B: Drupal‐based website Flash games Server space Achievements database Newspaper puzzles Geo‐local acCviCes News coverage Fundraising Photo content Gala Party
- 20. Location Games
- 36. 2000+ Players
- 39. 6500 posts 907 threads 0 trolls/flames
- 41. 66% Female
- 43. 150 Photosynths
- 47. ✔ Learn Explore Give Socialize
- 48. ✔ Learn Explore ✔ Give Socialize
- 49. ✔ Learn ✔ Explore ✔ Give Socialize
- 50. ✔ Learn ✔ Explore ✔ Give ✔ Socialize
- 51. Good Bad Flash games Flash interface Open Source tools Drupal administraCon Linking to phone +/or Facebook Requiring registraCon to browse Working with news people Working with ad people Deep player engagement InCmidaCng commitment MulC‐generaConal & Rhetoric focused on gender balanced “young professionals”
- 52. Final Budget •Consulting: $4,000 (Newspaper) •Supplies: $5,000 (Bing) •Gala Party: $8,000 (Bing) •Summer Student Pay: $10,000 (RIT) •Individual Prizes: $5,000 (Kodak) •Donations: $17,000 (2 local foundations) TOTAL: $49,000 Flickr: mtsofan