10 step marketing plan draft

FAIRTEX 10 Step Marketing Plan Edgardo Mamuyac JR Febuary 2011

5 Steps for Part 1 (PTM and Positioning) ,[object Object],[object Object],[object Object],[object Object],[object Object]

5 Steps for Part 2 (Market Mix & Strategy) ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. PTM ,[object Object],[object Object],[object Object]

2. Needs Wants Demands ,[object Object],[object Object],[object Object]

3. Competitors ,[object Object],[object Object],[object Object]

4. Niche Market Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object]

6. Product ,[object Object],[object Object],[object Object],[object Object],[object Object]

7. Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

8. Promotion ,[object Object],[object Object],[object Object],[object Object]

9. Place ,[object Object],[object Object],[object Object],[object Object],[object Object]

10. Winning Strategy ,[object Object],[object Object],[object Object]

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