SlideShare uma empresa Scribd logo
1 de 15
Consumer Consumables &  Consumer Durables
Terminology Consumer Consumables may be defined either as goods that are immediately consumed in one use or ones that have a lifespan of less than 3 years. Five Products : Dominos 				     Pasta Treat 				     Bourn Vita-Li’l Champs. 				     Quaker Oats. Amul Pro-Biotic.   Product lining is the marketing strategy of offering for sale, several related products.
         Dominos Pizza Mania                                                    Pizza Hut
		Pasta Treat               		             MaggiPazzta
	      Bourn Vita Li’l Champs             Junior Horlicks
		     Quaker Oats			 WeikField White Oats
	          AMUL PROBIOTICKWALITY WALLS
Consumer Durable A durable good or a hard good is a good that does not quickly wear out, or more specifically, one that yields utility over time rather than being completely consumed in one use. ,[object Object]
Sony Cybershot.
Philips Shaver.
Whirlpool.
Fasttrack.,[object Object]
MOBILE PHONES
        Sony-DSC-W130 				    Canon Power-Shot A490
Philips Hair clipper QC5015				 Panasonic ER 206 Trimmer,

Mais conteúdo relacionado

Mais procurados

Consumer behavior in rural market
Consumer behavior in rural marketConsumer behavior in rural market
Consumer behavior in rural market
Vivek Singh
 
Rural market segmentation and Targeting & Rural Marketing Research
Rural market segmentation and Targeting & Rural Marketing ResearchRural market segmentation and Targeting & Rural Marketing Research
Rural market segmentation and Targeting & Rural Marketing Research
Arsh Koul
 
Ad agencies - Method of compensation
Ad agencies   - Method of compensationAd agencies   - Method of compensation
Ad agencies - Method of compensation
Jobush Mathew
 
Rural Product strategy
Rural Product strategyRural Product strategy
Rural Product strategy
Brahm Sharma
 
Tanuja verma.role of media in rural marketing
Tanuja verma.role of media in rural marketingTanuja verma.role of media in rural marketing
Tanuja verma.role of media in rural marketing
Dr. Shalini Pandey
 
Buying decision process in rural marketing
Buying decision process in rural marketingBuying decision process in rural marketing
Buying decision process in rural marketing
kanikaguptauicet
 

Mais procurados (20)

Consumer behavior in rural market
Consumer behavior in rural marketConsumer behavior in rural market
Consumer behavior in rural market
 
Rural market segmentation and Targeting & Rural Marketing Research
Rural market segmentation and Targeting & Rural Marketing ResearchRural market segmentation and Targeting & Rural Marketing Research
Rural market segmentation and Targeting & Rural Marketing Research
 
Rural communication in Rural Marketng
Rural communication in Rural MarketngRural communication in Rural Marketng
Rural communication in Rural Marketng
 
Rural Marketing Strategies, Consumer Buying Behavior.
Rural Marketing Strategies, Consumer Buying Behavior. Rural Marketing Strategies, Consumer Buying Behavior.
Rural Marketing Strategies, Consumer Buying Behavior.
 
ROLE OF IT IN RURAL MARKETING
ROLE OF IT IN RURAL MARKETINGROLE OF IT IN RURAL MARKETING
ROLE OF IT IN RURAL MARKETING
 
Rural consumer behavior
Rural consumer behaviorRural consumer behavior
Rural consumer behavior
 
The 4A's of Rural Marketing.
The 4A's of Rural Marketing. The 4A's of Rural Marketing.
The 4A's of Rural Marketing.
 
Targeting And Positioning In Rural Market
Targeting And Positioning In Rural MarketTargeting And Positioning In Rural Market
Targeting And Positioning In Rural Market
 
Advertising management
Advertising managementAdvertising management
Advertising management
 
Rural marketing
Rural marketingRural marketing
Rural marketing
 
Ad agencies - Method of compensation
Ad agencies   - Method of compensationAd agencies   - Method of compensation
Ad agencies - Method of compensation
 
Pricing strategy in rural market
Pricing strategy in rural marketPricing strategy in rural market
Pricing strategy in rural market
 
Rural Product strategy
Rural Product strategyRural Product strategy
Rural Product strategy
 
Rural marketing ppt
Rural marketing pptRural marketing ppt
Rural marketing ppt
 
Consumer behavior in service
Consumer behavior in serviceConsumer behavior in service
Consumer behavior in service
 
Services Marketing - Service Positioning
Services Marketing - Service PositioningServices Marketing - Service Positioning
Services Marketing - Service Positioning
 
Rural marketing in India
Rural marketing in IndiaRural marketing in India
Rural marketing in India
 
Services marketing (ppt slides)
Services marketing (ppt slides)Services marketing (ppt slides)
Services marketing (ppt slides)
 
Tanuja verma.role of media in rural marketing
Tanuja verma.role of media in rural marketingTanuja verma.role of media in rural marketing
Tanuja verma.role of media in rural marketing
 
Buying decision process in rural marketing
Buying decision process in rural marketingBuying decision process in rural marketing
Buying decision process in rural marketing
 

Destaque

Rural Marketing Channel - Consumer Durable
Rural Marketing Channel - Consumer Durable Rural Marketing Channel - Consumer Durable
Rural Marketing Channel - Consumer Durable
Jobin Mathew
 
Consumer Durables
Consumer DurablesConsumer Durables
Consumer Durables
Ajit Singh
 
Sales & distrinution consumer durable
Sales & distrinution consumer durableSales & distrinution consumer durable
Sales & distrinution consumer durable
pateltapan
 
Consumer durables-industry
Consumer durables-industryConsumer durables-industry
Consumer durables-industry
Indolency
 
Presentation on LG
Presentation on LGPresentation on LG
Presentation on LG
satya pal
 
Rural marketing
Rural marketingRural marketing
Rural marketing
MIM Noida
 
Marketing strategy of lg project
Marketing strategy of lg projectMarketing strategy of lg project
Marketing strategy of lg project
munish2030
 
Advertising & Sales Promotional Strategies In Rural Market
Advertising & Sales Promotional Strategies In Rural MarketAdvertising & Sales Promotional Strategies In Rural Market
Advertising & Sales Promotional Strategies In Rural Market
robinslides
 

Destaque (20)

Rural Marketing Channel - Consumer Durable
Rural Marketing Channel - Consumer Durable Rural Marketing Channel - Consumer Durable
Rural Marketing Channel - Consumer Durable
 
Consumer Durables
Consumer DurablesConsumer Durables
Consumer Durables
 
Lg presentation (1)
Lg presentation (1)Lg presentation (1)
Lg presentation (1)
 
LG Consumer durables:Home appliances Marketing Analysis
LG Consumer durables:Home appliances  Marketing AnalysisLG Consumer durables:Home appliances  Marketing Analysis
LG Consumer durables:Home appliances Marketing Analysis
 
Consumer durables
Consumer durablesConsumer durables
Consumer durables
 
21558720 lg-marketing-presentation
21558720 lg-marketing-presentation21558720 lg-marketing-presentation
21558720 lg-marketing-presentation
 
Rural mktg mod 3 rural marketing of consumer durables (milon & govind)
Rural mktg mod 3  rural marketing of consumer durables (milon & govind)Rural mktg mod 3  rural marketing of consumer durables (milon & govind)
Rural mktg mod 3 rural marketing of consumer durables (milon & govind)
 
Consumer durables-industry-in-india
Consumer durables-industry-in-indiaConsumer durables-industry-in-india
Consumer durables-industry-in-india
 
Sales & distrinution consumer durable
Sales & distrinution consumer durableSales & distrinution consumer durable
Sales & distrinution consumer durable
 
Consumer durables-industry
Consumer durables-industryConsumer durables-industry
Consumer durables-industry
 
L.G
L.G L.G
L.G
 
LG ELECTRONICS
LG ELECTRONICSLG ELECTRONICS
LG ELECTRONICS
 
LG Electronics: Global Strategy in Emerging Markets (Case Analysis)
LG Electronics: Global Strategy in Emerging Markets (Case Analysis)LG Electronics: Global Strategy in Emerging Markets (Case Analysis)
LG Electronics: Global Strategy in Emerging Markets (Case Analysis)
 
Strategy analysis of lg
Strategy analysis of lgStrategy analysis of lg
Strategy analysis of lg
 
Lg project report..arun singh
Lg project report..arun singhLg project report..arun singh
Lg project report..arun singh
 
Presentation on LG
Presentation on LGPresentation on LG
Presentation on LG
 
Rural marketing
Rural marketingRural marketing
Rural marketing
 
Marketing strategy of lg project
Marketing strategy of lg projectMarketing strategy of lg project
Marketing strategy of lg project
 
New product launching strategies of fmcg companies
New product launching strategies of fmcg companiesNew product launching strategies of fmcg companies
New product launching strategies of fmcg companies
 
Advertising & Sales Promotional Strategies In Rural Market
Advertising & Sales Promotional Strategies In Rural MarketAdvertising & Sales Promotional Strategies In Rural Market
Advertising & Sales Promotional Strategies In Rural Market
 

Mais de Abhishek Maloo (20)

Maruti product call
Maruti product callMaruti product call
Maruti product call
 
Consumer
ConsumerConsumer
Consumer
 
Pharma sdm
Pharma sdmPharma sdm
Pharma sdm
 
Indices
IndicesIndices
Indices
 
Pantaloons research
Pantaloons researchPantaloons research
Pantaloons research
 
Imc assignment
Imc assignmentImc assignment
Imc assignment
 
Naivedyam
NaivedyamNaivedyam
Naivedyam
 
Release letter
Release letterRelease letter
Release letter
 
Repo vs bank rate
Repo vs bank rateRepo vs bank rate
Repo vs bank rate
 
City bus services
City bus servicesCity bus services
City bus services
 
United colors of bennetton
United colors of bennettonUnited colors of bennetton
United colors of bennetton
 
GINGER HOTELS
GINGER HOTELSGINGER HOTELS
GINGER HOTELS
 
Ppt fm
Ppt fmPpt fm
Ppt fm
 
ITC LTD
ITC LTDITC LTD
ITC LTD
 
Herbal cigarette
Herbal  cigaretteHerbal  cigarette
Herbal cigarette
 
Eq presentation
Eq presentationEq presentation
Eq presentation
 
E commerce
E commerceE commerce
E commerce
 
Class mass
Class massClass mass
Class mass
 
Case study issues_in strategy
Case study issues_in strategyCase study issues_in strategy
Case study issues_in strategy
 
Vohra case
 Vohra case Vohra case
Vohra case
 

Último

Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 

Último (20)

Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 

MARKETING- CONSUMER DURABLES & CONSUMABLES

Notas do Editor

  1. For example, a cosmetic company's makeup product line might include foundation, concealer, powder, blush, eyeliner, eyeshadow, mascara and lipstick products that are all closely related