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Social Media Marketing Strategy for Automotive Dealerships

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Mary Allemon Marketing
Mary Allemon Marketing
NegóciosTecnologiaDesign
1 de 62
Social Networking November 17, 2009
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media ,[object Object],[object Object],[object Object]
What is Social Media ,[object Object],[object Object],Source: Nielsen “Trust in Advertising” Report, 10/07
What is Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Traditional v. Social ,[object Object],[object Object]
Strategy is Key ,[object Object],[object Object],[object Object],[object Object]
Strategy is Key ,[object Object],[object Object],[object Object],[object Object]
Strategy is Key ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy is Key ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where To Begin? ,[object Object]
Target Audience ,[object Object],[object Object]
Target Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Audience ,[object Object],[object Object],[object Object],[object Object]
Engagement Strategy ,[object Object],[object Object],[object Object]
Most Popular SM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube/Online Video ,[object Object],[object Object],[object Object],[object Object],[object Object],*Quantcast.com
YouTube/Online Video ,[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube/Online Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube/Online Video ,[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube/Online Video ,[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube/Online Video ,[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Compete.com; **Pew Internet Report
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object]
Facebook/MySpace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Compete.com; **Pew Internet Report
Facebook/MySpace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Compete.com; **Pew Internet Report
Facebook/MySpace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook/MySpace ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook/MySpace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging ,[object Object],[object Object],[object Object],[object Object],http://www.scribd.com/doc/11481779/Social-Media-2008-Statistics
Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Compete.com
Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging ,[object Object],[object Object],[object Object],[object Object]
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],*Compete.com; **Pew Internet Report
LinkedIn ,[object Object],[object Object],[object Object]
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn ,[object Object],[object Object],[object Object],[object Object]
LinkedIn ,[object Object],[object Object],[object Object]
Web 1.0 ,[object Object],[object Object],[object Object],[object Object]
Web 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ten Things SM Can’t Do ,[object Object],[object Object],[object Object],[object Object],Advertising Age, 11/2/09
Ten Things SM Can’t Do ,[object Object],[object Object],[object Object],[object Object],Advertising Age, 11/2/09
Ten Things SM Can’t Do ,[object Object],[object Object],Advertising Age, 11/2/09
Things to Strive For ,[object Object],[object Object],[object Object]
Things to Strive For ,[object Object],[object Object],[object Object]
Expectations ,[object Object],[object Object]
Expectations ,[object Object],[object Object]
Gameplan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Gameplan ,[object Object],[object Object],[object Object],[object Object]
Gameplan ,[object Object],[object Object],[object Object],[object Object]
Gameplan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mary’s Contact Info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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