28. All data in aggregate
is
crap
- Avinash Kaushik
29. What’s more meaningful?
A. We had 10,000 visits last month, which
was 10% up on last month. Our website
rocks!
B. Visits were up 10% on last month which
was due to mobile traffic which was up 2,000
visits on last month. We need to make the
mobile experience awesome!
30.
31.
32.
33. What should you segment?
Whatever’s most important for your
organisation.