1. COMMUNICATION SKILLS
(Production Engineering Department, sem2,
Government Engineering College-
Bhavnagar)
Topic: Cross-Cultural
Communication
Presented By
MAKWANA DEVANG 130210125064
Guided BY
CHETAN TRIVEDI

2. What is culture?
Sir Edward Tylor’s definition in 1871 (first use of this
term):
“that complex whole which includes knowledge,
belief, art, morals, law, custom, and any other
capabilities and habits acquired by man as a member
of society”

3. Communication
 Process by which
information is
exchanged and
understood by two or
more people, usually
with the intent to
motivate or influence
behavior
 Means to share, not
"to speak" or "to
write"
Copyright 2005 - 2009: Hi Tech Criminal
Justice, Raymond E. Foster

4. Cross Cultural Communication
Definition of cross cultural communication:
Cross-cultural communication, which is also frequently
referred as intercultural communication, is a field of study
that looks at how people from
differing cultural backgrounds endeavor to communicate.

5. Cross Cultural Communication
10 Key Points of cross cultural communication:
1. Realize the nature of intercultural communication
2. Comprehend various cultural perspectives
3. Accomplish different cultures proficiency
4. Compare different cultural values
5. Realize solutions in cross-culture communication
(Continue)

6. Cross Cultural Communication
10 Key Points (Continued)
6. Adapt to resolve awkward situations
7. Learn foreign languages in oral communication
8. Be aware of nonverbal messages in intercultural communication
9. Use plain and simple written messages in intercultural
communication
10. Enrich communication skills among diverse workplace
audiences.

7. Cross Cultural Communication
5 Important Steps for communication:
1.Three significant trends related to the increasing importance of
intercultural communication
2. Understanding Culture
3. Achieving Intercultural Proficiency
4. Improving communication with Intercultural audiences
5. Capitalizing On Work Force Diversity

8. Cross Cultural Communication
5 Important Steps
 Improving Communication With Intercultural
Audiences
(1) Learn nonverbal communication
(2) Use oral messages
(3) Improve written messages in intercultural
environments

9. Culture and Communications
Messages are constructed from culture, or “beliefs,
values, patterns of thinking, behavior and everyday
customs that have been passed on from generation to
generation” (Shusta, P. 97)
Both the sender and the receiver use their cultural
perceptions of encode and decode messages.
Copyright 2005 - 2009: Hi Tech Criminal Justice,
Raymond E. Foster

10. Cross-cultural Values
Freedom
Independence
Self-reliance
Equality
Individualism
Competition
Efficiency
Time
Directness
Openness
Belonging
Group harmony
Collectiveness
Age/seniority
Group consciousness
Cooperation
Quality
Patience
Indirectness
Go-between
Americans Japanese

11. Cultural Classification--Hall
Low-Context Cultures - What Is Said Is More
Important Than How or Where It Is Said
 U.S.
 Germany
High-Context cultures - What Is Said and
How or Where It is Said Are Significant
 Asia
 Latin America
 Middle East

12. Low-context in business
 Business before friendship
 Credibility through expertise
& performance
 Agreements by legal contract
 Negotiations efficient

13. High-context in business
 No business without
friendship
 Credibility through
relationships
 Agreements founded on trust
 Negotiations slow &
ritualistic

14. THANK YOU