8. Physique Personality Customer’s Reflection Customer’s Self-projection Relationship Culture Fun loving, Entertaining, Educating & Cute Collectivism Kids Relate themselves as being the comic character & situation. Smart & Humorous comic, animated CD, activity book its characters Distinct, Friendly (amicable) & buddy MUNGLE IDENTITY PRISM
9. Key Concepts Steps Strategic Brand Management Target market Competitive frame of reference Points-of-parity and points-of-difference Core brand values Brand mantra Mixing and matching of brand elements Integrating brand marketing activities Identify and establish brand positioning and values Plan and implement brand marketing programs
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14. FOR WHOM? WHY? AGAINST WHOM? WHEN? KIDS To create distinction among the clutters by nurturing the idea of Interactive , educataining as well as entertaining. Attacking the undesirable effects & saving the legacy & worth of comics./ benefits of reading without its inconveniences. Anytime!! Time is no limit. POSITIONING OF BRAND