For digital media sales you have to develop a good working knowledge of mechanics behind the websites and the impact of advertising through various formats, including the value of digital advertising like mobile advertising, apps and targeted GPS ads. For more details read…

1. How to cross over to digital media
sales
Based on the briefs we’ve been receiving from our
clients recently, it’s apparent that there is a greater
emphasis and demand for media sales candidates
with an understanding of digital. Whilst the core
principals may be the same, clients have begun to
expand their digital offering and as such need
candidates who can sell in such spaces effectively and
have a clear understanding of the medium. So here
are a few pointers on how to cash in on online
advertising sales…
Core skills
First off, there are some core transferable skills that
you’ll need as well as some new ones to learn. If
you’re already working in the industry you will
probably already have strong presentation,
communication and negotiation skills. You’ll also be
incredibly media savvy and of course have
exceptional sales skills. If you’re a little unsure of
yourself in these areas then it’s wise to approach your
current employer for additional training or take an
external course. One of the most renowned courses

2. for negotiation training is Scotwork , they aim to
develop your negotiation skills helping you to create
more structured and efficient deals. For general sales
training there are the industry recognised DIPADA
and AIDA models; you’ll find an array of courses
offering sales training based upon these methods.
Grasp digital
To take that step into the digital sales space you’ll
need to develop a good working knowledge of the
mechanics behind websites, understanding the worth
and impact of advertising through various formats,
such as banners and skyscrapers. You’ll also need to
read up on the value of digital advertising; the ROI is
much higher than that of traditional advertising due
to the rich data it offers, enabling companies to target
consumers more directly. Which is where currencies
start to come into play; CPM, CPA and PPC, as well as
an understanding of how they are influenced by
external factors such as Ad Networks.
Another flourishing area of advertising where sales is
seeing huge benefits is mobile advertising, apps and
targeted GPS ads have really opened up the scope for
creativity. Whilst privacy laws in the UK are currently
restrictive the ‘third screen’ is a new and promising
area that anyone wanting to move into digital should
be aware of.
Industry knowledge and awareness
Employers will want you to not only show that you
understand the technical side but also demonstrate
your knowledge of what competitors are doing, that

3. you’re up to date on the latest digital campaigns and
show a passion for digital in general. So, it’s a good
idea to play around on competitor websites and get a
feel for how adverts impact upon consumers – what
works and what doesn’t work. That way you can
understand from a client’s perspective what makes
commercial sense
Contacts
A major part of moving into a different medium
always requires strong contacts which could
potentially be of value somewhere down the line.
Interacting with people in the digital space through
the various forms of social media, e.g. LinkedIn allows
you to build and develop strong relationships which
would give you the edge over other candidates and
shows great initiative, which in turn is equally
important.
About Major Players
Headquartered in Covent Garden, London, Major
Players’ team of more than 80 consultants provides
freelance and permanent personnel. The firm recruits
for various advertising jobs, marketing, design,
digital media, events, interactive media, creative,
design, PR jobs in UK.for more information visit
http://www.majorplayers.co.uk/
Contact

4. MajorPlayers: +44(0)207 836 4041
Mike Iannella: mike.iannella@majorplayers.co.uk
Charley Caines: charley.caines@majorplayers.co.uk