A short presentation on content modelling describing how it is an essential future friendly strategy. The presentation is pinned around Karen McGrane's Chunks-NOT-Blobs approach!
8. You are creating a website that
allows people to search, manage and
print recipes and also helps in
cooking the dish in the kitchen!
NEW SCENARIO
Use case #1
Use case #2
Use case #3
10. DESIRED SCREEN
• Phasellus
placerat nibh
non enim
consectetur
elementum.
• Fusce nec
erat et dui
sodales
tincidunt.
• Mauris
laoreet magna
eu elit
facilisis
dapibus
vestibulum
sem aliquam.
•
Phasellus placerat nibh non enim
consectetur elementum.
Fusce nec erat et dui sodales
tincidunt.
Mauris laoreet magna eu elit
facilisis dapibus vestibulum sem
aliquam.
Vivamus vitae est nulla, id
sodales urna.
Fried Fish Hor Fun 2:00
12. Recipe
Summary
Word count: 0 of 180
Ingredients
Chinese
Cuisine
Instructions
EXISTING CONTENT
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Aliquam interdum pulvinar nibh.
Maecenas eget nunc in justo rhoncus aliquam.
Phasellus nisl mi, convallis ut, lacinia vel,
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Aliquam interdum pulvinar nibh.
Maecenas eget nunc in justo rhoncus aliquam.
Phasellus nisl mi, convallis ut, lacinia vel,
sodales tempus, ante. Praesent eros. Aenean
feugiat fringilla odio. Donec porttitor volutpat
elit. Proin metus justo, accumsan vitae,
egestas nec, porttitor nec, felis. Nam vel
odio a arcu consectetuer fringilla.
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Aliquam interdum pulvinar nibh.
Maecenas eget nunc in justo rhoncus aliquam.
Phasellus nisl mi, convallis ut, lacinia vel,
sodales tempus, ante. Praesent eros. Aenean
feugiat fringilla odio. Donec porttitor volutpat
elit. Proin metus justo, accumsan vitae,
egestas nec, porttitor nec, felis. Nam vel
odio a arcu consectetuer fringilla.
Fried Fish Hor Fun
14. Content
Recipe
Summary
Word count: 0 of 180
Ingredients
Chinese
Cuisine
Instructions
BLOBS
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Aliquam interdum pulvinar
nibh. Maecenas eget nunc in justo rhoncus
aliquam. Phasellus nisl mi, convallis ut,
lacinia vel, sodales tempus, ante. Praesent
eros. Aenean feugiat fringilla odio. Donec
porttitor volutpat elit. Proin metus justo,
accumsan vitae, egestas nec, porttitor nec,
felis. Nam vel odio a arcu consectetuer
fringilla.
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Aliquam interdum pulvinar
nibh. Maecenas eget nunc in justo rhoncus
aliquam. Phasellus nisl mi, convallis ut,
lacinia vel, sodales tempus, ante. Praesent
eros. Aenean feugiat fringilla odio. Donec
porttitor volutpat elit. Proin metus justo,
accumsan vitae, egestas nec, porttitor nec,
felis. Nam vel odio a arcu consectetuer
fringilla.
15. CHUNKS NOT BLOBS
Content
✗
✔
elit.
Pellentesque vel
lacus vulputate
mauris sodales
imperdiet. Donec
vitae ipsum.
Duis volutpat
tincidunt velit.
Nulla facilisi.
Class aptent
taciti sociosqu
ad litora
torquent per
conubia nostra,
per inceptos
himenaeos.
Suspendisse
molestie varius
mi.
Nulla
facilisi.
Class ap
lacus
vulputate
ad
litora
torquentper
lacus
vulputate
mauris
sodales
29. It is about exploring and defining how
content can be chunked and linked up to
add value to customers and businesses
WHAT IS CONTENT MODELLING?
30. exploring and defining how
content can be chunked and linked up
to add value to
customers and businesses
CHUNKED UP!
Nulla
facilisi.
Class ap
lacus
vulputate
ad
litora
torquentper
lacus
vulputate
mauris
sodales
elit.
Pellentesque vel
lacus vulputate
mauris sodales
imperdiet. Donec
vitae ipsum.
Duis volutpat
tincidunt velit.
Nulla facilisi.
Class aptent
taciti sociosqu
ad litora
torquent per
conubia nostra,
per inceptos
himenaeos.
Suspendisse
molestie varius
mi.
37. TABLE VIEW
Metadata Definition Schema Source Type Mandatory? Field
… … … … … … …
Summary LONG
Summary for
desktops
thing.description Author Text Yes Text box
Summary SHORT
For RSS readers and
mobile
thing.description Author Text Yes Text box
… …. … … … … …