1. Role of Data Mining in
Business Intelligence
Ordibehesht 30th
Professor: Dr. Hossein Siadat
By: Maryam Bagheri rad
Mahsa Rezaei
IT Management - Shahid Beheshti University - Management and Accounting Department

2. What is BI?
Business intelligence (BI) is the set of
computer-based techniques and tools
for the transformation of raw data into
meaningful and useful information for
business analysis purposes.

3. The role of BI systems in decision making

4. Making Business
Decisions is a Balance
Data Opinion
Why is BI do important?
To Get Insights into Consumer Behavior
To Improve Visibility
To Turn Data into Actionable Information
To Improve Efficiency

5. Development of Management Information Systems

6. What is Data Mining?

7. Data Mining Techniques:
Classification
Regression
Clustering
Association Rule
Summerization

9. Data Mining Models to support BI:
1-CRISP (Cross-Industry Standard
Process for Data Mining)
2-Six Sigma
3-SEMMA

10. Data Mining Models to support BI:
 Next Generation Data Mining Techniques:
Artificial Neural
Networks
Nueral Network
Evolutionary
based Algorithms
(GA,…)
And …

11. Data mining applications in real life Business:
Retail Marketing
Banking
Telecommunications
Other Applications