1. Hospitality Service Industry
Key focus on Hotel sector

2. Hospitality Service Industry
i.
Hospitality is derived from a Latin word hospitalitem, which
means "friendliness to guests”
ii.
An industry sensitive to the needs and desires of people
iii.
Tourism industry the foremost demand driver of the industry
iv.
Largest industries in terms of revenue generation & foreign
exchange earnings
v.
Contributing over 9% to global GDP
vi.
Accounting for more than 8% of global employment
*Source- www.IBEF.org, www.hvs .com

3. Market Dynamics
i.
Hospitality Industry is a 3.5 trillion dollar service sector within
the global economy
ii.
Growth rate at 8% (2007 – 2016) CAGR
iii.
Market size to expand from US$ 117.7 billion to US$ 418.9
billion by 2022
iv.
Capital Investment to grow at 6.5 % during 2013 – 2023
v.
GDP estimated to rise from 8.6% to 8.8% by 2016
vi.
Hotel Industry holds 75% share
vii. The Indian hospitality industry, is valued at $23 billion (Rs
113,976 crore)
*Source- www.IBEF.org

4. SWOT Analysis
S
W
i.
ii.
iii.
iv.
Natural and cultural diversity
Demand-supply gap
Government support
India as a global player
i.
Prevent gaps in the existing
Marketing Mix
Slow implementation
Poor support infrastructure
ii.
iii.
O
i.
ii.
iii.
iv.
Booming Health tourism
Commercialization of sports
Increase in deposable income
Open sky benefits
T
i.
ii.
iii.
iv.
Increasing competition
Political conditions
Terrorism
Increase in pollution

5. Key Industry Features
High seasonality
Labour intensive
Fragmented

6. Facets of Hospitality Industry
Hospitality Industry
Tourism Industry
Hotels & Resorts
MICE
(Meetings, Incentives, Conferences, Exhibitions)

7. Major companies in Hotel Industry
National Players
The Indian Hotels
Company Ltd
Inter-National Players
The InterContinental
ITC Welcome Group
East India Hotel Group
Carlson
Marriot Group
The Leela Group
Starwood
The Bharat Group
Asian Group
Accor

8. Emerging Trends
i.
Budget Hotels as the next trigger(Ginger
Hotels, Ramada Hotel)
ii.
Medical Tourism
iii.
Shifting focus to Tier II and Tier III cities
iv.
Change in Marketing Strategies(Deals & Packages)
v.
Emergence of Mixed Land Usage
vi.
Entrance of international brands
vii. Innovative operating models
viii. The MICE Business Opportunity

9. Personality traits of the people working in
the industry
i.
Strong Interpersonal skills
ii.
Leadership Quality
iii.
Cognitive skills presence of mind
iv.
Good Administrative skills
v.
Technically sound
vi.
Cultural awareness
vii. Communication skills

10. Challenges in this Sector
i.
Shortage of skilled employees
ii.
High rate of attrition
iii.
Intense competition and image of India
iv.
Customer expectations
v.
Human resource development
vi.
Taxation policies and Government duties
vii. Cost of land
viii. Inbound tourism
ix.
Low customer satisfaction

11. Conference / Summit
As Hotel & Resort Sector being the major contributor
in the Hospitality Industry:
i.
Valued at $23 billion (Rs 113,976 crore)
ii.
The hotel market is expected to double in size by
2018
iii.
About $12 billion (Rs 59,442 crore) is likely to be
invested in the next two years
iv.
Approx. 40 new international hotel brands will be
operating in India
*Source- www.IBEF.org, www.hvs .com

12. Event
2 day conference focusing on the:
“CHANGING DEMOGRAPHICS & THE IMPACT ON TRAVEL
TRENDS”
Conference to be held at the Taj Hotel, Mumbai
On 13th-14th January 2013
Chief Guest: Dr. K Chiranjeevi ( Tourism Minister)

13. Schedule Day 1
TIME
8:30 – 9:15 am
Guests to be seated
9:30 am
9:45 – 10:30 am
Key Note Speaker
Ms. Jyoti Narang
Chief Operating Officer –
Luxury Division, Taj
Hotels, Palaces & Resorts
Guests Registration
10:30 – 11:15 am
Welcome Note
Mr. K Chiranjeevi
Tourism Minister

14. Schedule
TIME
11:30 – 12:00 am
Mr. Vithal Kamat
Executive Chairman &
Managing Director of
Kamat Hotels (India) Ltd
Mr. Nakul Anand
President of the Hotel
Association of India and
Executive Director of ITC
Ltd.
12:15- 1:10 am
1:10 – 1:50am
Mr. Sudeep Jain
Executive Vice President
of Jones Lang LaSalle
Hotels

15. Schedule
TIME
2:00 – 3:00 am
Panel Discussion
3:15 – 4:00 am
4:10 – 4:55 am
Day 1 ends
Thanks Giving
Lunch
4:10 – 4:55 am
Question & Answer Session

16. Schedule Day 2
TIME
8:30 – 9:15 am
Guests to be seated
9:30 am
9:45 – 10:30 am
Mr. Sandeep Lada
Executive Director
Hospitality & leisure
PWC India
Guests Registration
10:30 – 11:15 am
Welcome Note
The magazine
Editor in Chief

17. Schedule
TIME
11:30 – 12:00 am
Mr. Kaushik vardhrajan
Managing Director
HPS Hoispitality Services
South Asia
Mr. Ravi Ramu
Managing Partner
Crim Rose Hotels
LLP from bangaluru
12:15- 1:10 am
1:10 – 1:50am
Mr. Rummy Anand
Carlson Rezidor Hotel Group
Senior Director
Development, Carlson Hotels
South Asia

18. Schedule
TIME
2:00 – 3:00 am
Panel Discussion
3:15 – 4:00 am
4:10 – 4:55 am
Day 2 ends
Thanks Giving by
Mr. Raymond N. Bickson
The Indian Hotels Co Ltd
Managing Director and
Chief Executive Office
Lunch
4:10 – 4:55 am
Question & Answer Session

19. Topics to be discussed
i.
ii.
iii.
iv.
v.
vi.
vii.
viii.
ix.
x.
Emergence of secondary and tertiary cities
Emergence of micro-markets
Continued marketing of Brand India
Development and marketing of niche tourism like medical tourism, religious
circuits, adventure tourism
Entry of most major international brands
Changing perception of Indian markets as a lucrative opportunity among international
brands
Growth of the Indian middle class offering a large consumer base of more than 1 billion
people
Educated and well exposed Indian audiences, likely to accept global brands
wholeheartedly
Expected emergence of branded budget and economy hotels
Increased interest in India as a travel-worthy destination

20. Key focus on
i.
Adopt a universal design which are easier to use and high-tech so that younger consumers
are drawn to their design
ii.
Offer choices that give customer options rather than pre-determined packages. Create
experiences versus tours
iii.
High-tech guestrooms must become the norm rather than the exception. Relevant
technology to be used that is not only expected from the business traveler, but also the
leisure and younger sets
iv.
An increase in health travel offerings targeting the aging population such as medical spas,
the offerings should also include elements of adventure, spirituality, or stress
management that will appeal to younger markets
v.
Creating a panel of half a dozen or more people from different age and cultural groups
who are willing to talk with you on a regular basis about their concerns and experiences,
while giving you honest feedback on your products and service

21. Potential companies for sponsorship

22. Benefits of giving Sponsorship
i.
Brand visibility
ii.
Media coverage
iii.
Logo partner to the event
iv.
Experience & opportunities
v.
Recognition in the industry
vi.
Networking with the key people of the industry

23. Strategic Tie-ups

24. Segmentation of Target Market
i.
Hoteliers
ii.
Midlevel and senior level managers
iii. Eminent professors of Hotel
Management Institutes(IHM, MERIT)
iv. Journalist(Veer Sangwi, Vinod Dua)
v.
Young Entrepreneurs