Situated at Pune, Maharashtra, AIMS Institute of Management Studies has been started by Adhyyan Education Society. The primary objective behind AIMS is to transform the personalities of students and to equip them with life-altering and quality-enhancing skills that would make them complete in all senses, rather than just to produce students who are academically sound. After all, one’s personality is a holistic representation of what one has learnt over their life spans rather than just the academic degree. AIMS has been started with the goal of transforming those who enter the gates, so that when they leave they are smart, noticeable and enriched all-rounders, who will do well no matter where they are. At AIMS, we focus on employability.

1. A DHY Y A N E DU C A T I ON S OC I E T Y ’ S
PGP - Industry Focused Programme
MBA - UGC Recognized University
Dual Specialization
Merit Based Scholarships
Aiming Higher... Always...

2. About Pune
The name Pune (also transcribed Poona) derives from
Punya Nagari (Sanskrit, quot;City of Virtuequot;).
Pune formerly known as Poona, is the eighth largest
city in India, and the second largest in the state of
Maharashtra, after Mumbai. Situated 560 meters above
sea level on the Deccan plateau at the confluence of the
Mula (Marathi: ?? ? and Mutha rivers(Marathi: ???
?) ? ),
Pune is the administrative capital of Pune district. The
population of Pune district is 72, 32,555 (census 2001).
Marathi, English and Hindi are the commonly spoken
languages here.
Pune's stature has been ever growing over the last few
decades as more and more internationally acclaimed
brands and multi nationals are making this city a part
of their plan, the Rajiv Gandhi Infotech Park at
Hinjewadi is a testimonial of the same.
Pune is known as The Oxford of the East, due to the
various educational institutions, and is also sometimes
referred to as The Detroit of India owing to the many
manufacturing companies, particularly automobile
giants, having their base within the city's metropolitan
area.
What makes Pune the most sought after destination for
students and corporates is its proximity to Mumbai,
progressively growing infrastructure, friendly and
helpful fellow citizens, and the rich heritage of art,
architecture, literature, music and theatre.
Pune offers a potpourri of culture, traditions to those
coming here for education, job or simply to experience
Pune!
University of Pune
“The highest education is that which does not merely gives us
information but makes our life in harmony with all existence ”
-Rabindranath Tagore
1

3. About AIMS
Situated at Pune, Maharashtra, AIMS Institute
of Management Studies has been started by Adhyyan
Education Society. The virtue of AIMS is to transform
the personalities of students and inculcate in them life-
altering and quality-enhancing skills that would make
them performers in all walks of life, rather than just
produce students who are academically sound. After
all, one's personality is a representation of one’s
holistic endeavors rather than a mere representation of
his/her academic achievements. AIMS has been
started with the goal of transforming those, who enter
its gates, so that when they leave they are smart,
recognized and enriched all-rounders, who will do
well, no matter where they are. At AIMS, we focus on
creating employability.
Vision
To create an eminent workforce ready to serve the domestic and overseas market with a new found zeal and
profound agility to acclimatize oneself to the corporate dynamics.
Mission
AIMS mission goes way beyond creating a competent workforce. We lead them to a pathway of self-
actualization and for whom success and achievements don't lead to complacency but paves the path to greater
horizons.
Aim
We are aware that the youth of today has a desire to attain high positions and continually grow in stature. Our
aim is to prepare well-groomed and skilled professionals who would leave an inerasable and a positive mark
whenever they get an opportunity to show their potential.
“Literary education is of no value, if it is not able to build up
a sound character”
-Mahatma Gandhi
2

4. From The Director’s Desk
“Todays world is taking interest in B.R.I.C
nations, which primarily refer to Brazil, Russia, India &
China. It is a great opportunity to be living and working
in one of the fastest growing economies of the world.
India promises some of the highest growth rates among
businesses and industries across the world. A young
economy, where more than 60% of the people are
below the age of 35 years, India is clearly on its way up.
We have young energetic people who are hungry for
growth and excellence. But to take India to the heights
it is meant to achieve, we need to channelize the
energy of this army of youngsters by giving them
direction and training to achieve the best by being the
best. There is a need to equip them with skills so that
they get ample opportunities to establish themselves
globally. This in turn would lead to a contribution in
Mr. Rana Mukherjee the growth of the sector where these youngsters can
leave everlasting impressions and which may also
serve as a milestone for the ones who would follow
them soon.
Management education, coupled with real-life personality enhancement, is the answer. As they say,
quot;Vidya Samam Na Asti Shareer Bhooshanamquot;
which means that 'Nothing adorns the body more than Education!'
At AIMS, we attempt to transform the lives and personalities of students through experiential learning and
ensure that they are 'career-abled' for life. We intend to make our students rich with knowledge and global
etiquettes to compete with the best!”
Mr. Rana Mukherjee has over 25 years of rich experience in Sales, Marketing and Operations working with large
corporations like British Airways, Hindustan Lever, Modi Xerox, Siemens and Reliance Infocom in leadership
roles. Several of these assignments were at strategic level and pushed him to change the paradigm in which the
business processes are run.
During his tenure in Siemens, Mr. Rana Mukherjee had the unique opportunity to spearhead the growth of the
SAP business in India. He led and won several large deals for SAP AG in India which resulted in permanently
establishing the supremacy of SAP ERP Software in India over several of its competitors.
For Mr. Mukherjee teaching is a passion and he has been imparting knowledge and sharing his real life
experiences at leading management colleges. He was till recently the Director of Indira School of Career Studies,
Mumbai. He has also taught in Jamnalal Bajaj Institute of Management Studies in the areas of effective
communication, IT strategy and dynamics of IT industry.
quot;The whole object of education is to develop the mind. The mind
should be a thing that works”
-Sherwood Anderson
3

5. Director - Management & Alliances
“At AIMS, we ensure world-class education,
imparted in a manner that will equip students to
contribute to the industry in a holistic manner and also
help them lead fulfilling lives.
The programmes includes extensive exposure by way
of industrial visit, seminars and workshops conducted
by leading corporates from a wide spectrum of
industries besides, summer projects and final
placements in reputed corporates with a prosperous
future.
At AIMS our attempt is to work towards the mutual
satisfaction of the students and the industry. We intend
to align with corporates and understand their needs by
providing them students who provide competency in
different arenas. Our aim is to have a long lasting
relationship with the industry.
Mr. K Parthasarathy
All-round development of the student is the prime
focus for us and to facilitate international exposure for
the students, we have academic alliances with
institutes of international repute. This would be a
major step ahead in making the students of AIMS
internationally acclaimed citizens.”
Mr. Parathasarathy is a Post Graduate in Economics and has spent the initial few years in research projects
carried out by National Council for Applied Economics & Research (NCAER),New Delhi. Having specialized in
Monetary Theory, Banking and Financial services, Mr. Parathasarathy spent the next 37 years in the banking
industry.
Through his career span of over 37 years in banking, he was a part of top management for over seven years as
Senior General Manager - Bank of Maharashtra ( a public sector bank) prior to his retirement. During his career
he has worked in all areas of specialization like strategic planning for business development, lending operations,
investment, marketing and research, credit / micro finance, etc.
With a keen interest in Corporate Planning and Strategy, Mr. Parathasarathy continues to be a consultant for
various industries and top companies, who seek his time for the wealth of experience he brings to the table. AIMS
is delighted to have Mr. Parathasarathy onboard as Director - Management & Alliances, as he will be the guiding
quot;The dream is not what you see in sleep...dream is which
does not let you sleep”
-Dr. Abdul Kalam
4

6. Director - Student Social Responsibility Cell
“ Today's generation is obsessed with the rat race. In
our mad rush to make more money and become more
and more successful in life, we forget that there is more
to life than just work. The blame, I would say, largely
rests with our education system, which teaches
students to be brilliant at academics and all skills
necessary to get a great job, with a fabulous salary.
What we don't teach them is how to cope with work on
an on going basis and not lose yourself to work.
At AIMS, we focus on developing all-rounders, who
are not only equipped with the skills required to get the
best jobs, but we also focus on holistic personality
development. This includes being able to achieve
inner peace and give back to society what we all have
received all through our lives. For the purpose of
achieving this inner peace, at AIMS we focus on Art of
Living and yogic practices that help students equip
themselves with skills that help them maintain a good
work life balance always.
Dr. Usha Bambawale
At AIMS, we believe that one must give back to society,
as in several untold ways, all of us receive so much
from society. All students are made to participate in
social service activities, which not only help society,
but also sensitize the individual to the other aspects of
life and the problems of the less fortunate.
We AIM to product world-class citizens, who are
capable of giving back to society, and leading complete
and fulfilling lives.”
Dr. Bambawale is a M.A., B.Ed., PhD (Women & Child Welfare) with nearly 40 years of experience in the
academic field. She started her career as a Lecturer in Sociology in 1969, and then took several prominent
assignments in acclaimed universities teaching Sociology, communication and welfare issues over the next few
decades. With 17 published books and 204 research papers to her credit, Dr. Bambawale has contributed
generously to the academic and social field.
Dr. Bambawale has actively performed several roles, that of a Trustee, Treasurer, President and Academician, all
roled into one. AIMS Institute of Management Studies, benefits tremendously from the guidance and nurturing
hands of this multi-faceted personality.
quot;The happiest moments we ever know are when we entirely
forget ourselves”
-Swami Vivekananda
5

7. Honorary Director - Corporate Relations
“We are a fast developing nation, one amongst the few
who can still boast of economic growth. This is
reflected in the FDI coming into the country and the
partnerships we have with multinationals all over the
world. As a nation, we have everything going for us,
money, opportunity and the youth with the zeal to
succeed. We need institutes like AIMS to hone the
skills and give the right direction to the youth of today.
As part of our efforts to make students capable of
contributing efficiently to every sector and industry,
we give utmost importance to our corporate
relationships. It is only through actual industry
interface, case studies as a mode of teaching that the
students coming into our institute transform into
multi-tasking professionals.
When it comes to summer projects and final
Ms. Sona Gaharwar
placements, our attempt would be to place our
students in recognized companies that will give them
an opportunity to prove themselves and be an asset.
Our Corporate Relations cell works round the clock to
facilitate and enhance our corporate relationships. We
ensure maximum industrial exposure to the students
during their association with us.
Ms. Sona Gaharwar is the Vice President in Infrastructure and Real Estate Group and is based in Delhi. In her
role as Vice President she heads the North and East region in India, and is responsible for advising and
structuring Joint Ventures for PE funds and Developers, debt syndication and disposition activities for corporate
Investments. She joined Centrum Infrastructure & Realty Ltd. (CIRL) after spending 8 years with ICICI Bank, as
Zonal Head (North & East India) for Corporate and Realty Finance. When with ICICI, Sona has handled
Mortgage Finance business also. Prior to joining ICICI Bank, she was responsible for Mortgage Finance business
in HDFC LTD for 3 years. In Corporate Realty Finance she was managing the largest piece of market share in
India catering to top developers.
Ms Gaharwar's experience in the mortgage and corporate realty finance is of more than ten years and was
primarily responsible for commercial, retail and residential real estate lending. It also includes fund
mobilization for Special Economic Zones (SEZ's), lease rental securitization for land acquisition deals and bank
guarantees for joint ventures. Ms Gaharwar received a BSC in Sciences from Lucknow University and Post
Graduate Diploma in Business Administration from Lucknow.
quot;The only real education comes from what goes counter to you”
- Andre Gide
6

8. Our Prominent Advisory Panel
There is a galaxy of achievers who have been kind enough to lend their names in support of our endeavors.
Their immense knowledge and expertise will help us make a distinct mark in the current educational
scenario.
Mr. Pankaj Sarda
Mr. Sarda is the director of SEML
(Sarda Energy & Minerals Ltd.). Prof Dr. Siddharth Shankar
Dr. Shankar is an Assistant Professor of Finance
at the Texas A&M International University (TAMIU).
Mr. Nitin Chhatwani
Based in Singapore, Mr. Chhatwani works with
GE Healthcare as Financial Compliance leader
Puneet Bhatia
for Asia, Australia and New Zealand.
Mr. Bhatia is the Senior Vice President
for Real Estate Asia, Wachovia.
Umesh Wadhwa
Mr. Wadhwa is the Vice President for
Mohit Sahney
Mortgages Division in Edelweiss Capital.
Mr. Sahney is the COO,
Onicra Credit Rating Agency.
Shobhit Maleta
Mr. Maleta is the Vice President,
Urban Infrastructure VentureCapital Limited. Ajit Kumar Sahu
Mr. Sahu is an IAS officer and currently posted at
Leh as Deputy Commissioner
Dr. Akhilesh Prasad Singh
Mr. Singh is currently the member of Parliament
& Union Minister for state.
Mohd. Mushtaque Aalam
Mr. Aalam is the Vice President for Human Resource
in ICICI Prudential Life Insurance
Amit Parekh
Mr. Parekh is a former Associate Vice President with
Kotak Life Insurance & currently the Managing Director
Milind Kshirsagar
of Aahaartri Consultants.
Mr. Kshirsagar is the CEO and Executive Director
in DSK Worldman Computers Pvt. Ltd.
Pritam Onsker
Mr. Onsker is a senior Regional Business Manager at
Bharti Airtel Ltd.
quot;Failure comes only when we forget our ideals,
objectives and principles.” -Jawaharlal Nehru
7

9. Why MBA From AIMS ?
Is there a manager in you ?
Do you see yourself heading a large team in a successful organization after few years ?
Do you have it in you ?
The theory of Multiple Intelligence by Dr.
Howard Gardner, proposed and acclaimed world-wide,
is an eye-opener. Gardner's theory argues that
intelligence, as it is traditionally defined, does not
sufficiently encompass the wide variety of abilities
humans display. As per this theory, there are 8 skills that
can be learnt from all subjects, and it is a healthy
combination of these skills that go into the overall
upliftment of an individuals' intelligence. These 8 skills
are:
1. Intrapersonal
2. Linguistic
3. Physical
4. Logical
5. Visual
6. Musical
7. Naturalistic
8. Interpersonal
It is obvious then, that students coming out of most education institutions currently do not come across as
dynamic and complete personalities. The main reason is that while one or two of these skills have been
focused on, a large majority of these have simply been ignored, to the point of completely excluding them from
the lives of the students.
At AIMS we believe in the all-round development of the personality to ensure that the multiple-intelligence of
the student is enhanced truly and from within.Our unique approach, based on Multiple Intelligence theory by
Dr. Howard Gardner, makes us a one-of-a-kind Management Institute, which ensures the following:
Practical Understanding of the subjects - We follow the case based approach, followed by prominent
institutions such as IIM Ahmedabad and Harvard Business School. We ensure that all concepts taught
during the course of the 2 year program is supplemented by practical application of the same.
Social Communication Skills – To succeed in any sector or industry, it is important that you have a good and
pleasant personality and you know how to interact with people in an office/social setting. We will ensure
that you leave AIMS with tangible extra-curricular skills, such as either a musical instrument or
knowledge of an art form.
Business Communication Skills – Presentation is the most key aspect of working in any corporate. How to
communicate effectively, whether verbal, body language, written or electronic, in a business setting, is
what is instilled in you from the start.
Conscientious Citizen – Every AIMS student will be responsible and conscientious with good civic sense and
social responsibility.
“You can’t cross the sea merely by standing and staring at water”
4
-Rabindranath Tagore
8

10. Our Technology Partners
i-Campus, India's first truly web-enabled education
ERP system, has been developed by CEON Solutions,
with incubation support from IIM Ahmedabad &
technology support from IBM. A group of professors
from IIM Ahmedabad & IIM Bangalore have provided
advisory support to this award winning technology
platform.
Pune's First Campus Powered By
i-Campus is an integrated system where students,
professors and management remain engaged with one
another in a virtual platform. Students can manage
projects, groupwork and scheduling. Professors can
track individual student's growth through pictorial
charts and compare with their development in other
subjects.In this virtual campus, students can access
library, old class notes or get help from faculties
Supported By remotely, even when they are not in the same city. This
system is totally linked with e-mail and mobile of
individuals for real-time connect.
i-Campus caters to complete campus automation
needs. It is a fully integrated, intelligent, robust, online
software solution to enhance the quality of education
and to strengthen the institution to deliver a global
standard teaching and learning environment where
students grow and thrive and not just survive.
i-Campus is much more than just a campus
management software. It is 24*7 Online Anywhere
Anytime solution which aims to bring Parents, Faculty
and Management together, gives a single interface for
all activities happening in campus, and collaborates
for multi-dimensional development of the student. i-
Campus has many analytical, data mining and
decision making tools designed to achieve e-ducation,
Transparency, accountability and e-Governance in
institutes.
quot;Any sufficiently advanced technology is indistinguishable from magic”
-Arthur C. Clarke
9

11. Our Academic Associations
AIMS is also proud of its association with HP Education HP Education Services
Services. We are official Education Partners of HP in India. With a
partnership which extends from teaching aids to actual
expertise, and placement tie-ups, the relationship between HP
and AIMS goes hand in hand to make a better future for the
student.
Elements Akademia - conceptualized, funded and run by a group
of IIM Alumni - is envisaged as an innovative national chain of
vocational schools. Elements Akademia offers part-time
vocational courses designed with the help of corporate partners,
who are leading players in various service sectors like Insurance
Elements Akademia
(MNYL), BPO/KPO (Genpact), Retail (Reliance), Banking (KMB)
etc. This prepares Graduates in Tier II cities for Entry Level Jobs
in the booming Service Sector of India like Insurance,
KPOs/BPOs, Banking, Retail, Telecom, Hospitality etc. AIMS and
Elements Akademia are collaborating to bring skills up on the
ladder of the educational curriculum. This collaboration helps
both give the best to the students enrolling in.
An IIM Alumni Venture
Started by an IIM Ahmedabad Alumnus, Genn Radical is an
Education Service Provider, based in Mumbai. Genn Radical
works on the vision to be instrumental in making a tangible
difference to the Education Sector, which ultimately shapes the
Genn Radical
generations to come. The company works exclusively for the
Education Sector, and is instrumental in the setting up of several
formal and vocational schools & colleges. Generating curriculum
which is relevant to today's times, Genn Radical also focuses and
specializes in Soft Skills Training. AIMS and Genn Radical are
collaborating to enhance the academic and extra curricular value
that is being passed onto the students at AIMS. With a rich
background in Management Education & Soft Skills, Genn
Radical would ensure that the quality of students emerging from
AIMS is world-class.
Institute of Human Resource
Institute of Human Resource (IHR) is a Training and
Development Venture with clear focus on Employability
Enhancement Program's (EEP) in Human Resource, Marketing
and Personality Development. The USP of the course is its
practicality. It has been designed to impart maximum exposure
to the student through simulation of corporate environment
during the program.
IHR specializes as a Knowledge Service Provider to Corporate
and Colleges for Development of Pedagogy, Curriculum and
Content.
IHR extends its expertise of Placements and Staffing Solutions to
Colleges for Designing and Execution of Admission Process,
which also includes preliminary screening of candidates.
quot;Our success has really been based on partnerships from the very
beginning ”
-Bill Gates
10

12. Our Social Alliances
We aim at the development of conscientious citizens who are sensitive to the needs and difficulties of
the under privileged. we involve our students in community development programmes under the guidance of
social workers and other similar organization..
The Art of Living
The Art of Living course is offered to the students so that they
learn to manage their own emotions and interpersonal
relationship. The Art of Living module is designed to inculcate a
feeling of self-realization and bridging the gap between the world
of illusion and reality.
The ‘Art of Living’ course will be integrated in the curriculum to
train students in:
Self -Management
Stress Management
Personality Development
Avanti Kalagram
Avanti Kalagram is an NGO situated in Pune, which deals in art
and handicrafts. An opportunity is provided to the students to
grow and enhance their aesthetic skills.
The activities of the trust are:
A) Design & Development in Handicraft: A group of
professional designers develop handicraft items and tools.
B) Training: Our team of master craftsmen spread technology
amongst the students, the needy & villagers, especially the
women who want to undertake the making of handicraft as a
profession.
C) Marketing Support: We help the artisans in setting up
marketing links, promoting sale of craft items in the corporate
and organized sectors and Creating a general awareness about
art & craft.
D) Preserve the dying culture by retaining the hand-made
articles and the artisans.
Saheli HIV/AIDS Karyakarta Sangh
Saheli HIV/AIDS Karyakarta Sangh is the only sex-workers
collective in Pune. The collective was established in 1998, with
the voluntary efforts of women in the red light area of Pune City.
The aim was to bring women in sex work together and to solve
their problems by taking initiatives to achieve their rights as
human beings. Saheli Sangh is a membership organization.
There are 500 members in this organization. The organization
has a democratic election process for governing the collective.
quot;Education is too important to be left solely to educators”
-Francis Keppel
11

13. Our Post Graduate Programme
Post Graduate Programme - (Industry Focused Programme)
Pedagogy, Curriculum and Content Designed and developed by
IIM Ahmedabad Alumni
Eligibility
Graduates with minimum 45% marks from any Statutory University or its equivalent and must have
valid score in any of the entrance test conducted for admissions to Post-graduate Programs in management viz
CAT/MAT/XAT/ATMA/CET etc., or any entrance test conducted at national level for admission to PG courses
in management (including deemed universities). The candidates appearing for the final year graduate
examination are also eligible.
Orientation Programme
At the outset of the programme, we will give you a chance to familiarize yourself with our learning
environment and set benchmarks that are expected of each new member of AIMS. It will be a chance to get to
know your fellow students, your professors and what these two years have in store for you.
Overall Plan
Each student will not only be taught all management subjects with a practical approach, but the focus
will also be on holistic personality enhancement. Besides the academic subjects, the student will also have the
following as a part of their curriculum:
· Spoken English Classes, to enhance fluency in language
· Basic Computer Proficiency Classes, to make you technically sound
· Conversation Enhancement Classes
· Personal Grooming Classes, to ensure you present yourself in the best way
· Etiquette Classes, to ensure you know how to hold your own in the real world
· Business Communication Classes, to ensure you communicate well, orally and electronically in a
corporate setting
· Art/Music Classes, to ensure you walk out of AIMS with one tangible social skill to bank on
· Community Service tie-ups, to ensure that you become responsible citizens and contribute effectively
to the society
These will be conducted throughout the year and will be integral part of the regular curriculum of the institute.
Dual Specialization
At AIMS the curriculum is at par with MBA of international standards. The Curriculum has been
designed to meet the demands of the Indian industry. The Programme aims at providing a comprehensive
coverage, incorporating all the important subject areas and disciplines relevant to Management activities. We
offer students the opportunity to pursue dual specialization. This is to enable them to survive the current
economic downturn. Our course will help students in applying modern management techniques for handling
business operations in a highly dynamic and competitive environment. Once you have completed two
Semesters of studying basic fundamental management. subjects, you can choose your specialization on the
basis of your inclination and interest in the third semester.
Students have to choose any two specialization subjects out of the following three:
· Marketing · Finance · Human Resources
quot;Education is the art of making man ethical”
-George Hegel
12

14. Our Teaching Methodology
Case Study Method
Benefits for the Students
Harsh realities in today's world are not what one comes
After becoming a part of AIMS, each student gets a
across in books. The situations experienced in the
Laptop which is needed for the studies during the
work area differ from the theoretical concepts. We have
two-year programme, but also for corporate life
a library which is a rich source of cases from the
later on.
corporate world.
At AIMS, we bridge the gap between the real life and
the reel life by providing education which is a blend An identity, which helps one stand out in a crowd.
of fundamentals as-well-as practical application. This would be complete with a uniform designed
by the eminent designers from the National
We AIM to be different. Institute of Fashion Technology (NIFT), along with
several accessories and stationery, with the logo of
Just an MBA course? AIMS.
Our institute provides a wider range of knowledge than
a mere MBA Degree. Besides the classroom
atmosphere, opportunities are provided to explore
different avenues by participating in special
Our Facilities
seminars,career workshops,company visits, college
activities and competitions.AIMing differently.
Modern Classrooms & Conference Center
Global Classroom Laptop for all
Wi-fi Campus & Broadband Internet
Unlike worldwide MBA institutes, our college creates Accomodation (optional)
opportunities for students to excel in every sphere of Library
one's profession. Our infrastructure includes not only Cafeteria
a routine classroom regime but allows our students to Gymnasium
access the curriculum, projects, reports, assignments
and results, 24x7 through the use of I-Campus. It is an Student Cell
educational software supported by IIM Ahmedabad.
One can get the information about notes, college Placement Cell
calendar, scheduler, time-table and results while in the Cultural Cell
comforts of the house. Media & PR Cell
Entrepreneurship Cell
Extra-Curricular Activities Student Social Responsibility Cell
We will make art and music a part of your life. Not only
will that guarantee that life will be fun during the two-
year programme, but it will also ensure that once you
leave the protected walls of AIMS, and step into the
real world, you will be equipped with social skills that
most people around don't have. AIMing together.
quot;Education’s purpose is to replace an empty mind with an open one ”
-Malcom S Forbes
13

15. Our Curriculum
AIMS will follow a practical approach to imparting management education, as we feel it is important for you to
be able to apply it in any situation that life throws up, and not just in bookish situations, which never happen
anyways.
Semester I Academic Principles & Practices of Management
Financial Accounting
Managerial Economics
Organizational Behaviour
Statistics & Quantitative Techniques
Principles of Marketing
Management Information Systems
Research Methodology
Skill Improvement Business Communication
Computer Fundamentals
Personality Development English Improvement
Personal Grooming
Business Analysis / GK
Semester II Academic Business Law
Financial Management
Principles & Practices of Selling
Human Resource Management
Cost & Management Accounting
Channel & Supply Chain Management
Service Marketing Management
Economic Environment & Policy
Personality Development Conversation Improvement, Group Discussions,
Personal Interview Management
Grooming & Etiquettes
Business Analysis / General Knowledge
Semester III Academic Manufacturing & Materials Management
E-Commerce
Entrepreneurship Development
Personality Development Public Speaking
Grooming & Etiquette
Business Analysis / GK
Semester IV Academic Human Behaviour in Organizations
Corporate Governance
Business Policy & Strategic Management
Personality Development Group Discussions, Personal Interviews
Grooming & Etiquette
Business Analysis / GK
quot;Base of all educational efforts on building up the character of the students,
and then you can confidently think of rising on the super structure of curricula”
-Sri Sathya SaiBaba
14

16. Our Curriculum - Specialization Electives
Marketing Electives
Semester III Semester IV
Production & Brand Management Sales & Distribution Management
Services Marketing Communication Integrated Marketing
Marketing Research, SPSS Rural Marketing
International Marketing Management Retail Management
Finance Electives
Semester III Semester IV
Taxation Management Security Analysis & Portfolio
Money & Capital Markets Derivatives Project Management & Financing
Banking & Risk Management International Finance
Mergers & Acquisitions
Human Resource
Semester III Semester IV
Electives
Strategic HRM Development Recruitment
Industrial Relations & Labour Laws Training &Organizational Developmentgy
Human Pshychology Compensation Management
Extra Curricular Activities
At AIMS, our vision is to produce extra-ordinary personalities who are celebrated and looked upto in any
setting, corporate or otherwise. In keeping with that, while academics will clearly be a focus, with practical
application being stressed on, students will also have to do the following:
The Art of Living
Yogic practices, Meditation and life enhancing techniques are a way of life for an AIMS student.
Learn an art form
This could be a musical instrument or painting or any other art form. We would be providing several options,
among which the student will have to pick. The objective is that at the end of the two year programme, the
student would have walked away with a tangible skill for life.
Give back to community
All students will be mapped onto Social Service organizations and will be given an assignment to complete.
Social Service will be a weekly activity which will ensure that you give back to society what you have got.
Also, the idea is to mould our students into responsible citizens of the country. For this purpose, we have tied
up with multiple Non- Government Organizations, where in students will be doing real community projects
which will help them to become better citizens.
quot;What we want is to see the child in pursuit of knowledge, and not
knowledge in pursuit of the child.quot;
-George Bernard Shaw
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17. Our Distinguished Faculty
We have with us several eminent and distinguished faculty members generously enlightening us with their
reservoir of knowledge & wisdom.
A good teacher is like a candle - it consumes itself to light the way for others.
A teacher's purpose is not to create students in his own image, but to develop students who can create
their own image
quot;Teachers, I believe, are the most responsible and important members of society because their
professional efforts affect the fate of the earth.quot;
Prof. Sangita Shirude
B. Sc. LLM, MPM, Pursuing Ph.D. in FM
Prof. Shirish Bagewadi
B.E. (Mechanical) , PGDM (IIM -B)
Prof. Shreekant Phadke
B.E., MBA, MCA, MPM
Prof. Neeraj Marathe
M. Com., CA Inter
Prof. Ashwin Kher
B.E. (Electrical), PGDM (IIM -A)
Prof. Abhijet Dani
B.E., MBA
Prof. Rahalkar
B.Com., CAIIB
Brig. S Achtani
B. Sc., MBA, PGDFT, PGDEC, M. Sc.
Prof. Darshana Oak
M.A.
Prof. Girish Phatak
Prof. Vijay Patankar
B.E., M.M.S., Qualified Lead Assessor ( ISO 9000 )
B.Com., MBA
from BSI UK 1996. Master Black Belt
( Six Sigma ) from SAC USA
Prof. Rajkumari Achtani
M.A., M. Phil.
Prof. Kiranchandra Mysore
B.E. Mechanical, Diploma in Business Administration
Prof. Purnima Pendse
B.A. Hons.(Psychology)
Dr. Rajesh Deshpande
M. Com. , MBA, Ph.D.
Col. Pawah
M.E. (Mechanical), MBA
Prof. Radhakrishnan Pillai
M.A., MBA, CIMC
Prof. Shikarpur Shrinivas Prof. Boman Moradian
B. Sc., PGDM (IIM - C) B.E. (Mechanical), M.M.S.(JBIMS)
quot;A teacher affects eternity; he can never tell where his influence stops”
-Henry Brooks Adams
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18. Detail of Fees & Scholarship
Admission Procedure
Prospectus and Application forms can be obtained from the institute's admissions office, at a cost of Rs.
1000/- (Rupees One Thousand Only) payable in cash / by DD payable at Pune in favour of “Aims Institute of
Management Studies”, alternatively the student can download the application form from the institute's
website and courier the same, along with a demand draft of Rs. 1000/- drawn in favour of the institute.
Incomplete form will not be excepted.
All the aspiring candidates have to go through Group Discussion, Personal Interview, followed by counseling
at AIMS, Pune.
Fees Structure
Programme Fees: Rs. 175000/- per annum if paid in one installment.
1st Installment Rs.175000/-
At Admission Confirmation Rs.25000/-
After Admission Confirmation within 30 days Rs.150000/-
Programme Fees: Rs. 200000/- per annum payable in two installments.
1st Installment Rs.100000/-
At Admission Confirmation Rs.25000/-
After Admission Confirmation within 30 days Rs.75000/-
2nd Installment Rs.100000/-
On Report to Campus Rs.100000/-
Scholarship for Post Graduate Programme - For Pune Campus
At Aims, we believe in rewarding the hard work and excellence achieved by meritorious students in their
academic endeavors. As part of this ongoing initiative, in 2009 scholarships will be awarded to students on
need or merit basis.
100% Scholarship
Eligibility - 80% aggregate and above (excluding Physical Education, Fine Arts & Performing Arts) in CBSE /
ICSE / State Boards of Class XII and 75% in Graduation
50% Scholarship
Eligibility - 75% aggregate and above (excluding Physical Education & Fine Arts & Performing Arts) in CBSE /
ICSE / State Boards of Class XII and 70% in Graduation.
Scholarship seats are limited. The mentioned percentages are only the eligibility to apply for scholarship.
Candidates securing above percentages are required to fill AIMS Application form. In absence of relevant
mark sheets direct admission and scholarship application will not be considered. Final decision of granting
scholarship is with the scholarship committee.
Scholarship is granted on annual basis and continuation in second and further years of the program is subject
to scholarship policy. To continue availing 100% scholarship student must secure position in top 5% of the
merit list for the program. For continuation of 50% scholarship, student will have to secure position in top 10%
of the merit list for the programme.
Note: Scholarship is only applicable on the tuition fees charged for the academic year.
quot;True scholarship consists in knowing not what things exist, but
what they mean; it is not memory but judgement ”
-James Lowell
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19. Placement & Recruiters
Corporate Relation
Our Placement Cell works to provide assistance to the students for achieving their career aspirations. It takes
constant efforts to provide immense opportunities to its students through constant industry interaction. The
cell is engaged in organizing and assisting Guest Lectures, Seminars, Conferences, Industrial Visits, On-the-
job Training, Part-time jobs, Research Projects, Summer & Final placements.
Pre Placement Offer
Catapult Info Solutions & E2P Consultancy Services, our affiliates and one of the leading executive search
firms with national presence, support in the placements at AIMS and assure 100% pre placement offer.
Amalgamated Bean Coffee Trading Company Ltd
Anand Rathi Securities Ltd
Datamatics Financial Services Ltd
DB Operations International
Deutsche Bank
eClerx Services Limited
Ensoft Informatics (P) Ltd.
Fleetgaurd Filters Pvt Ltd
Godfrey Phillips India Ltd.
Godrej & Boyce Mfg. Co. Ltd.
Harbinger Group
Hero Coporation
ICICI Securities Limited
Idea Cellular Limited
Infotech Enterprises
Infozech Software Ltd
Khandwala Securities Ltd.
Kotak Life Insurance
Matrix Cellular (International) Services Pvt. Ltd.
Medicept Dental India Pvt Ltd
Metlife Insurance
Motif India Pvt. Ltd
OKS Span Tech Pvt. Ltd.
Pacific Internet India Ltd.
Pyxis Systems Pvt. Ltd
Sarda Energy Minerals Limited
Sigma Software Solutions Pvt.Ltd.
Tata Elxsi Limited
Tata Teleservices Ltd
Tech Process Solutions Limited
Thermax
Vakrangee Software Limited
Vantage Insurance Broker Pvt. Ltd.
Verve Communication Pvt. Ltd.
WNS Global Services (P) Ltd
quot;There exist limitless opportunities in every industry.
Where there is an open mind, there will always be a frontier”
-Charles Kettering
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