2. What is Augmented Reality?
Augmented Reality is a technology that combine real world elements
captured through a camera with multimedia content like text, videos, pictures
or 3D models.
4. Marketing
Augmented reality based mobile marketing has key advantages over traditional
marketing:
It's a very spectacular technology, which means word spreads quickly in new
campaigns, with a huge viral effect that can be improved with social networks.
Being so spectacular also makes this technology very suitable for presentations
at fairs or advertising to attract customers with stands.
5. Marketing (2)
• Augmented reality campaigns achieve very
high conversion rates(around 70%) and
dwell times(25 minutes), compared with
more traditional marketing channels.
• Portability: Your brand's digital content
directly into the hands of your audience,
anywhere.
• Engagement: Customers want to interact
and communicate with your brand and
products, let them do it!
http://youtu.be/RWwQXi9RG0w
http://youtu.be/KRA0SZhKNyo
StarbucksStarbucks
Volkwswagen Veetle
7. use cases
• 500 distribuidores usan la aplicación
• Aumenta la productividad.
• Elimina redundancias entre Marketing y ventas
• Gracias a la app se incrementaron en 30 Millones
de las ventas del producto.
• 500 contractors use the app to sell air
conditioner units.
• Increase productivity.
• Eliminates marketing / sales Redundancies
• With the app sales increased 30$ millions
Use Cases
9. use cases
• 500 distribuidores usan la aplicación
• Aumenta la productividad.
• Elimina redundancias entre Marketing y ventas
•
• Most downloaded branded app of 2012.
• Users spend at least 8 minutes in app.
• More than 5 Million downloads.
• 211 million catalogues distributed.
Use Cases (Ikea)
10. Marketing (3)
Mobile devices are a growing market that already exceed the sales of personal
computers.
According to Juniper Research, 197 million augmented reality capable smartphones
set to be in the global market in 2012.
11. Marketing (4)
• There will be 1.4 billion app downloads in 2015 and 2.4 billion in 2017,
generating estimated profits of 1.5 and 5.2 billion respectively.
• It would be 3.5 times the number of downloads of the most downloaded video
game history (Angry Birds) in 2011!
