this is about the tremendous oppurtunities and challenges that rural india brings for the marketers of today.

1. ISSUES AND CHALLENGES RURAL MARKETING : BY : Mahavir jain (M.B.A,MKTG.) 2005-2007 Faculty of management studies Udaipur ,Rajasthan

12. Rural share in market for consumer goods

13. Income distribution (Million population) 2001-02 2009-10 2001-02

14. Distribution of Monthly Per Capita expenditure Source: Household Consumer Expenditure Survey, January–June 2004

15. Lifebuoy Wheel Lipton Taaza Nirma Tata Salt Parle G 91% 88% 77% 70% 64% 61% Toilet Soap Washing cakes/Bars Tea Washing powder / liquid Salt Biscuits Brand with highest penetration Category Penetration CATEGORY

19. 8. Increased penetration of electronic media

23. 11. Highly dispersed and thinly populated markets 12. Social and cultural backwardness of the rural masses. 13. Low level of exposure to different product categories and product brands. 14. Cultural gap between urban based marketers and rural consumers. Contd.

25. Companies like H.L.L has made strong distribution Networks. To service remote villages stockiest use Rickshaws, carts and even boats in the back waters of Kerala.

34. Rural Markets advertising points