1. Tips and tweaks on Migrating to
Magento!
Paul Ryazanov
Director of marketing
QuartSoft Corp.
T. 380 (95) 140-07-16
pr@quartsoft.com
quartsoft.com
Oleg Cherevatyy
Commercial Director
Cart2Cart product
oleg@shopping-cart-migration.com
shopping-cart-migration.com

2. Reason for migration?
2

3. Migrate from
3

4. Migrate to
4

5. Migration plan
5
- Analyze current
store
- Prepare webhosting
- Customize Magento
- Verify SEO
- Data migration
- Store launch
- Post migration

6. Migration plan
6
- Analyze current
store
- Prepare webhosting
- Customize Magento
- Verify SEO
- Data migration
- Store launch
- Post migration

7. Analyze current store
Pros and cons of current site
7
- Features you don’t use
anymore
- Features you are using
- Features your customers
want
- Usability report

8. Analyze current store
Analyze traffic
8
- Traffic report
(for 3-6 recent months)
- Countries sending traffic
(you may want to add languages in
Magento)
- Paid and organic traffic

9. Analyze current store
Report from Search engines
9
- Traffic from different SE
- Keywords rank in SE and
position
- PR of current website
- PPC campaign data

10. Analyze current store
ROI
10
- Amount of sales report
- Repeated sales
- Average bill
- % conversion

11. Analyze current store
Link report
11
- Sitemap
- Internal links and cross
linking
- Incoming links

12. Migration plan
12
- Analyze current
store
- Prepare webhosting
- Customize Magento
- Verify SEO
- Data migration
- Store launch
- Post migration

13. Prepare webhosting
Hosting requirements
13
- VPS
- Apache 2.x, Nginx
- PHP 5.2.13+ (safe_mode off)
- MySQL 4.1.20+ (InnoDB storage engine)
- Ability to run scheduled jobs
(crontab)
- Ability to override options in
.htaccess files

14. Prepare webhosting
Access requirements
14
- Domain control
panel
- Hosting control
panel
- SSH
- FTP

15. Prepare webhosting
Webhosting Settings
15
- Magento installation
- SSL certificates
- Specific server settings
(memory_limit no less than 512Mb,
separate server for static/database is
recommended)

16. Migration plan
16
- Analyze current
store
- Prepare webhosting
- Customize Magento
- Verify SEO
- Data migration
- Store launch
- Post migration

17. Customize Magento
UI Design
17
- Improve design – keep good and do
the best
- Use the Magento Theme
- Utilize Magento templates
- Transfer a couple of products,
content to test

18. Customize Magento
Core Modules Configuration
18
- Shipping module
(USPS, UPS, FedEx, DHL and other)
- Payment gateways
(PayPal, Google, Authorize.net,
Moneybookers)
- SEO components
(Friendly Url, Meta, Permalinks)

19. Customize Magento
Add-On Modules Configuration
19

20. Customize Magento
Canonical URL for Magento
20
This extension adds the new
canonical links to the head
of your Magento pages
http://www.magentocommerce.com/mag
ento-connect/canonical-url-for-
magento.html

21. Customize Magento
MetaRobots
21
There's no easy way to
control meta robots tags to
Magento pages, unless of
course, when you install
this module.
http://www.magentocommerce.com/mag
ento-connect/yoast-metarobots.html

22. Customize Magento
Google AdWords Conversion
Tracking
22
This module integrates
Google AdWords Conversion
Tracking into Magento. It
will add the conversion
tracking code to the
onepage checkout success
page.
http://www.magentocommerce.com/mag
ento-connect/luka-google-adwords-
conversion-tracking.html

23. Customize Magento
Social Booster
23
Everyone knows how social media
optimization (SMO) is highly
important for the site. Nowadays,
when millions of people are
connected in social networks,
share news, images, articles and
just chatting, the next major
challenge for online business is
to leverage all this to develop
the business.
http://www.magentocommerce.com/magento-
connect/social-booster.html

24. Customize Magento
Data Feed Manager
24
Create csv, txt and xml data
feeds for any search engines,
shopping engines or market
places.
http://www.magentocommerce.com/magento-
connect/data-feed-manager.html

25. Customize Magento
OneStep Checkout Extension
25
This OneStep Checkout
extension will increase
your sales by combining 6
steps in checkout process
to 1.
http://www.magentocommerce.com/m
agento-connect/i-checkout-
onestep-checkout-extension.html

26. Customize Magento
Gift Certification
26
Allow your customers to
purchase and use Gift
Certificates.
http://www.magentocommerce.com/m
agento-connect/unirgy-
giftcert.html

27. Customize Magento
Magento Optimization
27

28. Customize Magento
Speedster
28
Speed up your store by
combining, compressing and
caching JS and CSS.
http://www.magentocommerce.com/magent
o-connect/fooman-speedster.html

29. Customize Magento
HTML Minification
29
Simple and light extension
which minifies HTML. It
reduces html document size
by approx. 10 - 15%.
http://www.magentocommerce.com/mage
nto-connect/html-minification-by-
jemoon.html

30. Customize Magento
Nitrogento
30
Nitrogento is made to
Boost Magento page load
time through many
optimization mechanisms.
http://www.magentocommerce.com/ma
gento-connect/nitrogento.html

31. Migration plan
31
- Analyze current
store
- Prepare webhosting
- Customize Magento
- Verify SEO
- Data migration
- Store launch
- Post migration

32. Verify SEO
Content
32
- Keep optimized content
- Create more valuable
pages
- Check Meta Title and
Description
- Alt tags for images

33. Verify SEO
URL Migration
33
- SEO friendly URLs
- 301 redirect from old URL’s to new
ones
- Custom 404 error page (track non-linked URLs)
- Robots.txt file (make sure its open for bots)

34. Verify SEO
Migration to a New Domain
34
- Point domain to new hosting
- Verify ownership – google webmaster
- Handle the www vs. non-www issue
- Protect folder with .htaccess /
robots.txt
(until you are ready to go live)

35. Verify SEO
Final Steps
35
- Install Google Analytics
- Submit a sitemap to Google Webmaster
Tools
- Set up the domain redirect

36. Migration plan
36
- Analyze current
store
- Prepare webhosting
- Customize Magento
- Verify SEO
- Data migration
- Store launch
- Post migration

37. Data migration
What to move
37
Products and images
- attributes, configurable products
- downloadable, bundle, virtual and
group products
- Categories and images
- Customers
- Orders
- and others

38. Data migration
Potential problems
38
- Manual data transfer is time
consuming
- Password encryption
- Different structure
- Missing fields
- Incomplete transfer
- Duplicate data
- Language and charset
- Currency and taxes

39. Data migration
Transfer process
39
- Research existing structure
- Link old architecture with Magento
structure
- Prepare migration script(s)
- Organize test transfer
- Verify migrated data
- Run “live” migration once you are
ready

40. 40
-34 carts supported, 9000 successful migrations
- Pros and Cons
- Fully automated data migration of products,
categories, customers, orders etc.
- Migration Price Estimator
- Free Demo Migration
- Assisted Migration Service

41. Migration plan
41
- Analyze current
store
- Prepare webhosting
- Customize Magento
- Verify SEO
- Data migration
- Store launch
- Post migration

42. Store launch
Final testing
42
- Step off and back in few days
- Verify website functionality (emails,
forms etc.)
- Verify data
- Make sure payment gateway switched to
“live”

43. Store launch
Activation schedule
43
- Set date and time
- Estimate downtime (if any) and
deadline
- Announce at old website
- Notification to customers

44. Store launch
Activation process
44
- Update domain TTL to 1 hour
- Backup old data and files to subdomain
- Stop modifications and checkout at old
website
- Migrate data
- Setup redirect / switch NS to new site
- Notification to customers

45. Migration plan
45
- Analyze current
store
- Prepare webhosting
- Customize Magento
- Verify SEO
- Data migration
- Store launch
- Post migration

46. Post migration
Post-migration monitoring
46
- Check pages in Google are properly
linked
- Check all files are there
- Check report of 404 pages and fix
issues if any
- Monitor PR
- Monitor traffic
- Monitor ROI
- Talk to customers and get feedbacks

47. Results
47

48. Bonus
48
Bonus from QuartSoft:
Buy one extension and get another one for free
http://www.magentocommerce.com/magento-
connect/developer/QuartSoft
Bonus from Cart2Cart:
20% off for data migration with Cart2Cart, Store
Manager for Magento
Coupon code: MIGR-L6RT-MAG

49. Happy Migration! Happy E-
commerce!
Oleg Cherevatyy
Commercial Director
Cart2Cart product
oleg@shopping-cart-
migration.com
shopping-cart-migration.com
Paul Ryazanov
Director of marketing
QuartSoft Corp.
T. 380 (95) 140-07-16
pr@quartsoft.com
quartsoft.com