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ADSL Public Network
   The Potential of Menatel Locations


Prepared by

Marketing & Business Development
Department
Menatel

   Founded in 1998, Menatel is, by far, the largest nationwide
    provider of public payphone booths in Egypt.


    Menatel booths (locations) are presently in 30,000
    strategic locations in 26 governorates covering public and
    private locations (airports, universities, railways, bus &
    taxi stations, post-offices, clubs, hospitals,…)
IDEA


   IS to benefits Menatel locations potential to
    provide Wireless Internet Service (WISP) as
    alternative for implementing last-mile wireless
    broadband services.
   Menatel is offering Wi-Fi wireless broadband
    internet access service to all customers delivered
    via third part “data licensed company” network
Wi-Fi Roadmap                      (market development)




   Standards are established       (the 802.11 standards)




   Technology has advanced         (security,   reliability, speed and distance)




   Key venders have added credibility (Alcatel, Cisco..)
   Competition has resulted in reduced prices                          .
Wi-Fi Roadmap                (market demand)

   Laptop-equipped employees need network
    access

   PAD-equipped employees increasingly need
    network access

   LAN-related moves/add/changes are costly and
    disruptive

   WLANs are increasingly perceived as a viable
    substitute
Business Model

   The locations layer                                   (companies that own the physical
    locations where the hotspot will be installed, locations), (Menatel)


   The hotspot operators layer                                                 (companies that
    operate commercial hotspot, networks), (Menatel/data company)


   The aggregation layer                                    (companies provide roaming,
    software and settlement services, roaming), (data company/GSM operator)


   The brand layer                             (companies offer Wi-Fi to end user, end user
    brands/data company/GSM Operator)
Business Revenues

   The locations layer                                  (revenues commonly by licensing the
    right to install hot spots to an hot spots operator HSO)


   The hotspot operators layer                                                (all additional
    revenue over the monthly fixed cost is pure margin )


   The aggregation layer                                       (the roaming and settlement
    fees)


   The brand layer                             (end user access fees)
The Technology




Choice of coverage / Solution of mobility by Menatel
Wireless Technology Usage Segments

Each wireless technology is designed to serve a
  specific usage segments
     Personal area networks (PANs)
     Local area networks (LANs)
     Metropolitan area networks (MANs)
     Wide area networks (WANs)
  Each usage segments requirements based on
    variety of variables
     Bandwidth needs
     Distance needs
     Power
     User location
     Services offerd
     Network ownership
Wireless Fidelity (Wi-Fi)

   Wi-Fi with directional antennas
       Focusing on patching lat-mile gaps offering alternatives to
        DSL



   Wi-Fi with a mesh-network topology
       To cover large areas and to extend the reach of the LAN for
        both indoor and outdoor applications.
A solution for?

   A solution that offers wireless metro access to users.

   A solution that is designed for people who are looking for
    savings and mobility,

   A solution to access areas that are too remote, too difficult
    or to expensive to reach
Where are the needs?
   Wireless metro-access solutions available today,
    such as mesh networking implementations, are
    more cost-effective and flexible than their wired
    counterparts.

   We can offer broadband services to geographically
    challenged areas (such as rural towns)

   Local governments can provide free access for
    business or emergency services (such as police
    and fire fighters)
Where are the needs?

   Educational institutions can broaden learning
    through online collaboration between students
    and faculty on and off campus

   Enterprises and large private network can
    communicate and monitor supply-chain
    activities in near real time
What are the concerns?



   QS, refers to the ability of the network to
    provide better service to selected network
    traffic over various technologies
Customer Profile - General
 Internet or Data customer
 Price sensitive
 Satisfied with partial mobility
 Technology enthusiast; willing to try
  something new as pioneers.
 New demanding entities
  (Governmental & educational)
Customer Segments

   Individuals
       Those who are in needs to access the network via their
        wireless equipments (laptop, PAD, mobiles)

   Businesses
       Those enterprises that need to create and maintain a
        wireless network throughout their facility (single/multiple
        buildings) without the cost and physical limitations
        experienced with traditional cabling.
Questions?
Thank you

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Adsl public network

  • 1. ADSL Public Network The Potential of Menatel Locations Prepared by Marketing & Business Development Department
  • 2. Menatel  Founded in 1998, Menatel is, by far, the largest nationwide provider of public payphone booths in Egypt.  Menatel booths (locations) are presently in 30,000 strategic locations in 26 governorates covering public and private locations (airports, universities, railways, bus & taxi stations, post-offices, clubs, hospitals,…)
  • 3. IDEA  IS to benefits Menatel locations potential to provide Wireless Internet Service (WISP) as alternative for implementing last-mile wireless broadband services.  Menatel is offering Wi-Fi wireless broadband internet access service to all customers delivered via third part “data licensed company” network
  • 4. Wi-Fi Roadmap (market development)  Standards are established (the 802.11 standards)  Technology has advanced (security, reliability, speed and distance)  Key venders have added credibility (Alcatel, Cisco..)  Competition has resulted in reduced prices .
  • 5. Wi-Fi Roadmap (market demand)  Laptop-equipped employees need network access  PAD-equipped employees increasingly need network access  LAN-related moves/add/changes are costly and disruptive  WLANs are increasingly perceived as a viable substitute
  • 6. Business Model  The locations layer (companies that own the physical locations where the hotspot will be installed, locations), (Menatel)  The hotspot operators layer (companies that operate commercial hotspot, networks), (Menatel/data company)  The aggregation layer (companies provide roaming, software and settlement services, roaming), (data company/GSM operator)  The brand layer (companies offer Wi-Fi to end user, end user brands/data company/GSM Operator)
  • 7. Business Revenues  The locations layer (revenues commonly by licensing the right to install hot spots to an hot spots operator HSO)  The hotspot operators layer (all additional revenue over the monthly fixed cost is pure margin )  The aggregation layer (the roaming and settlement fees)  The brand layer (end user access fees)
  • 8. The Technology Choice of coverage / Solution of mobility by Menatel
  • 9. Wireless Technology Usage Segments Each wireless technology is designed to serve a specific usage segments  Personal area networks (PANs)  Local area networks (LANs)  Metropolitan area networks (MANs)  Wide area networks (WANs) Each usage segments requirements based on variety of variables  Bandwidth needs  Distance needs  Power  User location  Services offerd  Network ownership
  • 10. Wireless Fidelity (Wi-Fi)  Wi-Fi with directional antennas  Focusing on patching lat-mile gaps offering alternatives to DSL  Wi-Fi with a mesh-network topology  To cover large areas and to extend the reach of the LAN for both indoor and outdoor applications.
  • 11. A solution for?  A solution that offers wireless metro access to users.  A solution that is designed for people who are looking for savings and mobility,  A solution to access areas that are too remote, too difficult or to expensive to reach
  • 12. Where are the needs?  Wireless metro-access solutions available today, such as mesh networking implementations, are more cost-effective and flexible than their wired counterparts.  We can offer broadband services to geographically challenged areas (such as rural towns)  Local governments can provide free access for business or emergency services (such as police and fire fighters)
  • 13. Where are the needs?  Educational institutions can broaden learning through online collaboration between students and faculty on and off campus  Enterprises and large private network can communicate and monitor supply-chain activities in near real time
  • 14. What are the concerns?  QS, refers to the ability of the network to provide better service to selected network traffic over various technologies
  • 15. Customer Profile - General  Internet or Data customer  Price sensitive  Satisfied with partial mobility  Technology enthusiast; willing to try something new as pioneers.  New demanding entities (Governmental & educational)
  • 16. Customer Segments  Individuals  Those who are in needs to access the network via their wireless equipments (laptop, PAD, mobiles)  Businesses  Those enterprises that need to create and maintain a wireless network throughout their facility (single/multiple buildings) without the cost and physical limitations experienced with traditional cabling.