Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Adsl public network
1. ADSL Public Network
The Potential of Menatel Locations
Prepared by
Marketing & Business Development
Department
2. Menatel
Founded in 1998, Menatel is, by far, the largest nationwide
provider of public payphone booths in Egypt.
Menatel booths (locations) are presently in 30,000
strategic locations in 26 governorates covering public and
private locations (airports, universities, railways, bus &
taxi stations, post-offices, clubs, hospitals,…)
3. IDEA
IS to benefits Menatel locations potential to
provide Wireless Internet Service (WISP) as
alternative for implementing last-mile wireless
broadband services.
Menatel is offering Wi-Fi wireless broadband
internet access service to all customers delivered
via third part “data licensed company” network
4. Wi-Fi Roadmap (market development)
Standards are established (the 802.11 standards)
Technology has advanced (security, reliability, speed and distance)
Key venders have added credibility (Alcatel, Cisco..)
Competition has resulted in reduced prices .
5. Wi-Fi Roadmap (market demand)
Laptop-equipped employees need network
access
PAD-equipped employees increasingly need
network access
LAN-related moves/add/changes are costly and
disruptive
WLANs are increasingly perceived as a viable
substitute
6. Business Model
The locations layer (companies that own the physical
locations where the hotspot will be installed, locations), (Menatel)
The hotspot operators layer (companies that
operate commercial hotspot, networks), (Menatel/data company)
The aggregation layer (companies provide roaming,
software and settlement services, roaming), (data company/GSM operator)
The brand layer (companies offer Wi-Fi to end user, end user
brands/data company/GSM Operator)
7. Business Revenues
The locations layer (revenues commonly by licensing the
right to install hot spots to an hot spots operator HSO)
The hotspot operators layer (all additional
revenue over the monthly fixed cost is pure margin )
The aggregation layer (the roaming and settlement
fees)
The brand layer (end user access fees)
9. Wireless Technology Usage Segments
Each wireless technology is designed to serve a
specific usage segments
Personal area networks (PANs)
Local area networks (LANs)
Metropolitan area networks (MANs)
Wide area networks (WANs)
Each usage segments requirements based on
variety of variables
Bandwidth needs
Distance needs
Power
User location
Services offerd
Network ownership
10. Wireless Fidelity (Wi-Fi)
Wi-Fi with directional antennas
Focusing on patching lat-mile gaps offering alternatives to
DSL
Wi-Fi with a mesh-network topology
To cover large areas and to extend the reach of the LAN for
both indoor and outdoor applications.
11. A solution for?
A solution that offers wireless metro access to users.
A solution that is designed for people who are looking for
savings and mobility,
A solution to access areas that are too remote, too difficult
or to expensive to reach
12. Where are the needs?
Wireless metro-access solutions available today,
such as mesh networking implementations, are
more cost-effective and flexible than their wired
counterparts.
We can offer broadband services to geographically
challenged areas (such as rural towns)
Local governments can provide free access for
business or emergency services (such as police
and fire fighters)
13. Where are the needs?
Educational institutions can broaden learning
through online collaboration between students
and faculty on and off campus
Enterprises and large private network can
communicate and monitor supply-chain
activities in near real time
14. What are the concerns?
QS, refers to the ability of the network to
provide better service to selected network
traffic over various technologies
15. Customer Profile - General
Internet or Data customer
Price sensitive
Satisfied with partial mobility
Technology enthusiast; willing to try
something new as pioneers.
New demanding entities
(Governmental & educational)
16. Customer Segments
Individuals
Those who are in needs to access the network via their
wireless equipments (laptop, PAD, mobiles)
Businesses
Those enterprises that need to create and maintain a
wireless network throughout their facility (single/multiple
buildings) without the cost and physical limitations
experienced with traditional cabling.