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Gaming Industry
                       Part 1
        Introduction to the Main Concepts
                                  November 2009


Prepared By:
Al-Motaz Bellah Alaa Al-Agamawi
VP, Business Development
ISIS Group




              Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
Table of Content
2




    Game Classification
        Genres
        Platforms
        Rating
    Production Nature Overview
    Production Team Overview
    Supply Chain
    Marketing Overview (not completed in this version)
    Sample Games
    Sample Egyptian Cartoons


                 Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
Game Classification
3




                Platform




                                         Genres

            Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
Game Classification… Genres
4



       Video game genres are used to
    categorize video games based on their game
    play interaction rather                                              Genres
    than visual or narrative differences.
       A video game genre is defined by a set of                          Subgenres
    game play challenges.
       They are classified independent of                                    Game PLAY
    their setting or game-world content, unlike other
    works of fiction such as films or books.
       For example, an action game is still an action
    game, regardless of whether it takes place in a
    fantasy world or outer space.
    Source: http://en.wikipedia.org/wiki/Video_game_genres
                     Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
Game Classification… Genres
5



      Action                               Strategy                       Puzzle
                                                War                            Logic Puzzle
           First-Person Shooters
                                                Real Time                           Word Game
           Second-Person Shooters                                                   Memory Game
                                                Economic/Political
           Third-Person Shooters                                                   …
                                           Simulation
      Adventure                                                                Action Puzzle
                                           Vehicles
           Text-Based                           Land vehicle                        Have moving
           Graphical                            Air Vehicle                      objects and
           Action- Adventure                    Water Vehicle                    require the
      Role-Playing                         Sports                                player to deal
           Horror                               Professional Team                with continuously
                                                Individual                       …
           Super Heroes
           Pirates
    Source: Game Design and Development, By Michael Moore, Pearson, 2007
                    Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
Game Classification… Platforms
6



      Arcade game
      Console game
          Play station
          Xbox
          Wii
      Handheld video game
          Game Boy
      Massively multiplayer online game
      Mobile game
      Online game
      Personal computer game

    Source: Game Design and Development, By Michael Moore, Pearson, 2007
                    Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
Game Classification… Rating
7




    Source: http://www.esrb.org/ratings/ratings_guide.jsp
                     Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
Game Classification… Rating
8




    Source: http://www.esrb.org/ratings/ratings_guide.jsp
                     Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
Production Nature Overview…
9




                                    Preproduction

                                      Production

                                    Postproduction


    Source: Game Design and Development, By Michael Moore, Pearson, 2007
                    Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
Production Nature Overview…
10




     Preproduction:

              •   Design Specification: Pitch Paper and Design Proposal
              •   Game Design Document
              •   Technical Review
              •   Selecting Game Engine (Middleware)




 Source: Game Design and Development, By Michael Moore, Pearson, 2007
                   Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
Production Nature Overview…
11




     Production:

               •   Interactive Prototype
               •   Designer Tools (Map Editor, Scripting Language, …)
               •   User Interface
               •   Balancing Game Play
               •   Debugging
               •   Marketing



 Source: Game Design and Development, By Michael Moore, Pearson, 2007
                    Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
Production Nature Overview…
12




     Postproduction:

              • Marketing and distribution of Game




 Source: Game Design and Development, By Michael Moore, Pearson, 2007
                 Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
Production Team Overview…
13




 Source: Game Design and Development, By Michael Moore, Pearson, 2007
                 Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
Production Team Overview…
14




 Source: Game Design and Development, By Michael Moore, Pearson, 2007
                 Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
Supply Chain…
15

                               Publisher Pays to developer a down payment
                               Publisher Pays to developer a royalty fee about
                            15% per copy Direct revenue.
                                    Assuming customer price 50 USD
                                    the developer takes 15% from 32.5 Usd
                                    Apprx. 5 USD per copy
                               About 35% of price goes to resellers and
                            distributors. About 17.5 USD from the 50 USD
                               Publisher main Cost items includes…
                                    Overhead expenses, packaging (4 to 6$),
                                 sales commission, inventory, marketing cost about
                                 5$
                               Publisher Share goes down to an average of 11$
            Game Industry    Part- 1, Main Concepts   By: Motaz Al-Agamawi
16




     International Games Samples




       Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
Sample Games… Assassin’s Creed
17




             Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
Sample Games… Assassin’s Creed
18




   Ubisoft a France-based company
  One Fiscal year by end of 2008, version one sales =
€928 million
   Sold over six million units in to retail
   The game for Xbox 360 and PlayStation 3 is expected
to sell more than five million copies
   It cost $15 million to $20 million to develop, and was in
the works for four years.




 Source:http://www.videogamer.com/news/assassins_creed_sales_now_over_six_million.html
                  Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
Sample Games… FIFA 2010
19




             Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
Sample Games… FIFA 2010
20




  43 million games have been
played online on Xbox 360 and
PlayStation 3
   Biggest Sports Game Launch Ever
With Over 1.7M Copies Sold At
European Retail In First Week




 Source: http://fifa.easports.com/enUS/earth
 http://elmundotech.wordpress.com/2009/10/07/ea-sports-fifa-10-europe-sales-record-recor-de-ventas-en-europa/
                             Game Industry            Part- 1, Main Concepts             By: Motaz Al-Agamawi
Sample Games… World of ware craft
21




              Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
Sample Games… World of ware craft
 22



As a massively multiplayer online game, World of Warcraft
enables thousands of players to come together online and
battle against the world and each other. Players from across
the globe can leave the real world behind and undertake
grand quests and heroic exploits in a land of fantastic
adventure. At long last, the world of Azeroth, first glimpsed in
Warcraft I and further enhanced in subsequent strategy
games, is realized in glorious detail and ready for the arrival
of millions of prospective players. So step upon the hallowed
shores of this embattled world, and see what journeys await
for those who would plumb this ancient realm's many secrets.




  Source: http://www.vgchartz.com/games/gamesummary.php?id=6529
                        Game Industry      Part- 1, Main Concepts   By: Motaz Al-Agamawi
Sample Games… PlayFish
 23


  50 million registered players today
  around 4 million play every day and 25 million played in the last month
  five of the top ten games on Facebook
  more than two billion minutes playing every month
  It was founded by a team of four entrepreneurs with experience in mobile games.
  Playfish invests in developing high quality games (spending 3-6 months on development)
  Playfish found developing for the Facebook Platform to be very straightforward. "Who Has the Biggest
Brain?" was developed in three months, and is now in the top five games on Facebook.




  Source: http://developers.facebook.com/cases/?playfish
                      Game Industry     Part- 1, Main Concepts   By: Motaz Al-Agamawi
Sample Games… Trivian Online Strategy Game
24




 Source: http://www.traviangames.ae/content/company
                 Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
25




      Egypt Games Samples




     Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
Sample Games… CellFactor                    Psychokinetic Wars
26




             Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
Sample Games… CellFactor                                                   Psychokinetic Wars
27


                                                         CellFactor: Psychokinetic Wars can be downloaded for 800 Microsoft Points and costs $9.99
                                                         on the PlayStation Network and is rated "T” for Teen.

                                                         About CellFactor: Psychokinetic Wars
                                                         CellFactor: Psychokinetic Wars combines both single-player and multiplayer components into
                                                         one action-packed downloadable title. The game includes four multiplayer modes supporting
                                                         up to sixteen players (Death Match, Capture the Flag, Team Death Match and Assault) and
                                                         features a deep single-player campaign with 30 solo challenges, ten for each of the three
                                                         characters. As your score increases, you gain access to added perks such as faster stamina
                                                         regeneration, increased fire power and enhanced teleporting, as well as unlockable
                                                         customization options for your character. And with support for Xbox Achievement Points and
                                                         PlayStation Trophies, CellFactor: Psychokinetic Wars is destined to be one of the top games
                                                         released on Xbox LIVE Arcade for Xbox 360 and PlayStation Network.

                                                         © 2008 Timeline Interactive and Immersion Games. All Rights Reserved. Published and
                                                         distributed by Ubisoft Entertainment under license from Timeline Interactive and
                                                         Immersion Games. CellFactor is a trademark of Timeline Interactive and Immersion
                                                         Games and is used under license.



 Source: http://www.immersionsoftware.com/ and http://www.cellfactorgame.com/
 http://www.ubi.com/US/Games/Info.aspx?pId=7298 and http://www.gamershell.com/companies/ubisoft/610954.html
                              Game Industry            Part- 1, Main Concepts            By: Motaz Al-Agamawi
Sample Games… Abohadid- Bohaa
28




             Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
Sample Games… Abohadid- Bohaa
29



 Abo Hadeed is first full fledged 3D PC and network
 game ever to be inspired by the egyptian environment.

 The game is a third person shooter action game, where
 the pratagonist ( Abo Hadeed ) struggles against
 various criminal groups in various Egyptian scenes.
 Through those adventures, Abo Hadeed fights different
 enemies, solves difficult puzzles and discovers a lot of
 staggering revelations.



 Source: http://www.immersionsoftware.com/ and http://www.cellfactorgame.com/
 http://www.ubi.com/US/Games/Info.aspx?pId=7298 and http://www.gamershell.com/companies/ubisoft/610954.html
                              Game Industry            Part- 1, Main Concepts            By: Motaz Al-Agamawi
30




      Egypt Cartoon Sample




     Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
Sample Games… Cartoon Sample
31




             Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi
32




     For More Information and Further Discussions
     Al-Motaz Bellah Alaa Al-Agamawi
     Email: magamawi@gmail.com
     Skype ID: magamawi
     Linkedin Profile: http://www.linkedin.com/in/motazalagamawi
     SlideShare Profile: http://www.slideshare.net/magamawi


        thank you…
     Game Industry   Part- 1, Main Concepts   By: Motaz Al-Agamawi

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Gaming industry part 1 - introduction

  • 1. Gaming Industry Part 1 Introduction to the Main Concepts November 2009 Prepared By: Al-Motaz Bellah Alaa Al-Agamawi VP, Business Development ISIS Group Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 2. Table of Content 2 Game Classification Genres Platforms Rating Production Nature Overview Production Team Overview Supply Chain Marketing Overview (not completed in this version) Sample Games Sample Egyptian Cartoons Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 3. Game Classification 3 Platform Genres Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 4. Game Classification… Genres 4 Video game genres are used to categorize video games based on their game play interaction rather Genres than visual or narrative differences. A video game genre is defined by a set of Subgenres game play challenges. They are classified independent of Game PLAY their setting or game-world content, unlike other works of fiction such as films or books. For example, an action game is still an action game, regardless of whether it takes place in a fantasy world or outer space. Source: http://en.wikipedia.org/wiki/Video_game_genres Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 5. Game Classification… Genres 5 Action Strategy Puzzle War Logic Puzzle First-Person Shooters Real Time Word Game Second-Person Shooters Memory Game Economic/Political Third-Person Shooters … Simulation Adventure Action Puzzle Vehicles Text-Based Land vehicle Have moving Graphical Air Vehicle objects and Action- Adventure Water Vehicle require the Role-Playing Sports player to deal Horror Professional Team with continuously Individual … Super Heroes Pirates Source: Game Design and Development, By Michael Moore, Pearson, 2007 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 6. Game Classification… Platforms 6 Arcade game Console game Play station Xbox Wii Handheld video game Game Boy Massively multiplayer online game Mobile game Online game Personal computer game Source: Game Design and Development, By Michael Moore, Pearson, 2007 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 7. Game Classification… Rating 7 Source: http://www.esrb.org/ratings/ratings_guide.jsp Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 8. Game Classification… Rating 8 Source: http://www.esrb.org/ratings/ratings_guide.jsp Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 9. Production Nature Overview… 9 Preproduction Production Postproduction Source: Game Design and Development, By Michael Moore, Pearson, 2007 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 10. Production Nature Overview… 10 Preproduction: • Design Specification: Pitch Paper and Design Proposal • Game Design Document • Technical Review • Selecting Game Engine (Middleware) Source: Game Design and Development, By Michael Moore, Pearson, 2007 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 11. Production Nature Overview… 11 Production: • Interactive Prototype • Designer Tools (Map Editor, Scripting Language, …) • User Interface • Balancing Game Play • Debugging • Marketing Source: Game Design and Development, By Michael Moore, Pearson, 2007 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 12. Production Nature Overview… 12 Postproduction: • Marketing and distribution of Game Source: Game Design and Development, By Michael Moore, Pearson, 2007 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 13. Production Team Overview… 13 Source: Game Design and Development, By Michael Moore, Pearson, 2007 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 14. Production Team Overview… 14 Source: Game Design and Development, By Michael Moore, Pearson, 2007 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 15. Supply Chain… 15 Publisher Pays to developer a down payment Publisher Pays to developer a royalty fee about 15% per copy Direct revenue. Assuming customer price 50 USD the developer takes 15% from 32.5 Usd Apprx. 5 USD per copy About 35% of price goes to resellers and distributors. About 17.5 USD from the 50 USD Publisher main Cost items includes… Overhead expenses, packaging (4 to 6$), sales commission, inventory, marketing cost about 5$ Publisher Share goes down to an average of 11$ Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 16. 16 International Games Samples Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 17. Sample Games… Assassin’s Creed 17 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 18. Sample Games… Assassin’s Creed 18 Ubisoft a France-based company One Fiscal year by end of 2008, version one sales = €928 million Sold over six million units in to retail The game for Xbox 360 and PlayStation 3 is expected to sell more than five million copies It cost $15 million to $20 million to develop, and was in the works for four years. Source:http://www.videogamer.com/news/assassins_creed_sales_now_over_six_million.html Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 19. Sample Games… FIFA 2010 19 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 20. Sample Games… FIFA 2010 20 43 million games have been played online on Xbox 360 and PlayStation 3 Biggest Sports Game Launch Ever With Over 1.7M Copies Sold At European Retail In First Week Source: http://fifa.easports.com/enUS/earth http://elmundotech.wordpress.com/2009/10/07/ea-sports-fifa-10-europe-sales-record-recor-de-ventas-en-europa/ Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 21. Sample Games… World of ware craft 21 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 22. Sample Games… World of ware craft 22 As a massively multiplayer online game, World of Warcraft enables thousands of players to come together online and battle against the world and each other. Players from across the globe can leave the real world behind and undertake grand quests and heroic exploits in a land of fantastic adventure. At long last, the world of Azeroth, first glimpsed in Warcraft I and further enhanced in subsequent strategy games, is realized in glorious detail and ready for the arrival of millions of prospective players. So step upon the hallowed shores of this embattled world, and see what journeys await for those who would plumb this ancient realm's many secrets. Source: http://www.vgchartz.com/games/gamesummary.php?id=6529 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 23. Sample Games… PlayFish 23 50 million registered players today around 4 million play every day and 25 million played in the last month five of the top ten games on Facebook more than two billion minutes playing every month It was founded by a team of four entrepreneurs with experience in mobile games. Playfish invests in developing high quality games (spending 3-6 months on development) Playfish found developing for the Facebook Platform to be very straightforward. "Who Has the Biggest Brain?" was developed in three months, and is now in the top five games on Facebook. Source: http://developers.facebook.com/cases/?playfish Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 24. Sample Games… Trivian Online Strategy Game 24 Source: http://www.traviangames.ae/content/company Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 25. 25 Egypt Games Samples Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 26. Sample Games… CellFactor Psychokinetic Wars 26 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 27. Sample Games… CellFactor Psychokinetic Wars 27 CellFactor: Psychokinetic Wars can be downloaded for 800 Microsoft Points and costs $9.99 on the PlayStation Network and is rated "T” for Teen. About CellFactor: Psychokinetic Wars CellFactor: Psychokinetic Wars combines both single-player and multiplayer components into one action-packed downloadable title. The game includes four multiplayer modes supporting up to sixteen players (Death Match, Capture the Flag, Team Death Match and Assault) and features a deep single-player campaign with 30 solo challenges, ten for each of the three characters. As your score increases, you gain access to added perks such as faster stamina regeneration, increased fire power and enhanced teleporting, as well as unlockable customization options for your character. And with support for Xbox Achievement Points and PlayStation Trophies, CellFactor: Psychokinetic Wars is destined to be one of the top games released on Xbox LIVE Arcade for Xbox 360 and PlayStation Network. © 2008 Timeline Interactive and Immersion Games. All Rights Reserved. Published and distributed by Ubisoft Entertainment under license from Timeline Interactive and Immersion Games. CellFactor is a trademark of Timeline Interactive and Immersion Games and is used under license. Source: http://www.immersionsoftware.com/ and http://www.cellfactorgame.com/ http://www.ubi.com/US/Games/Info.aspx?pId=7298 and http://www.gamershell.com/companies/ubisoft/610954.html Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 28. Sample Games… Abohadid- Bohaa 28 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 29. Sample Games… Abohadid- Bohaa 29 Abo Hadeed is first full fledged 3D PC and network game ever to be inspired by the egyptian environment. The game is a third person shooter action game, where the pratagonist ( Abo Hadeed ) struggles against various criminal groups in various Egyptian scenes. Through those adventures, Abo Hadeed fights different enemies, solves difficult puzzles and discovers a lot of staggering revelations. Source: http://www.immersionsoftware.com/ and http://www.cellfactorgame.com/ http://www.ubi.com/US/Games/Info.aspx?pId=7298 and http://www.gamershell.com/companies/ubisoft/610954.html Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 30. 30 Egypt Cartoon Sample Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 31. Sample Games… Cartoon Sample 31 Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi
  • 32. 32 For More Information and Further Discussions Al-Motaz Bellah Alaa Al-Agamawi Email: magamawi@gmail.com Skype ID: magamawi Linkedin Profile: http://www.linkedin.com/in/motazalagamawi SlideShare Profile: http://www.slideshare.net/magamawi thank you… Game Industry Part- 1, Main Concepts By: Motaz Al-Agamawi