2014 Social Media Predictions

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Nova Southeastern University

SOCIAL MEDIA& CONTENT MKTG
2014 PREDICTIONS
MKT 3210
Dr. Jim Barry
Jan. 2014
Impacts on Strategy Entrepreneurial Strategy Development

Slide 2
MKT 59552014: A YEAR OF THE OXYMORON

Slide 3
MKT 59552014: A YEAR OF THE OXYMORON
1. Open Secrets
2. Personalized Anonymity
3. Erasable Relationships

Slide 4
MKT 59552014: A YEAR OF THE OXYMORON
4. Paid Trust
5. Unwinding Fatigue
6. Longer but Shorter-
Form Content

Slide 5
MKT 59552014: A YEAR OF THE OXYMORON
7. Smaller Use of Big Data
8. Interrupting Permission
Marketing
9. Edutainment

Slide 6
MKT 59552014: A YEAR OF THE OXYMORON
10.More Exact Estimates
11.Social Technology
12.Acting Naturally
13.A Pretty Ugly Facebook

Slide 7
MKT 59552014 SOCIAL MEDIA GROWTH FACTORS

Slide 12
MKT 59552014 KEY DYNAMICS
Big Data ROI
Analytics
Infobesity
Content Curation
Micro-Content
Social Pay-for-
Play
Real-Time
Marketing
Mobile
Friendliness
Context
Marketing
Social Business
Platform Specific
Content

Slide 17
MKT 5955CONCLUSION
• 2014 Will Be About Content Context Marketing
• Measurable, well-targeted marketing efforts
• Micro-content, real-time and mobile friendly
• Visual oriented
• Brands Will Qualify Their Investments
• Pay-to-Play
• Storytelling
• Subscription-based
• Social ROI

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2014 Social Media Predictions

1. SOCIAL MEDIA& CONTENT MKTG 2014 PREDICTIONS MKT 3210 Dr. Jim Barry Jan. 2014 Impacts on Strategy Entrepreneurial Strategy Development

2. Slide 2 MKT 59552014: A YEAR OF THE OXYMORON

3. Slide 3 MKT 59552014: A YEAR OF THE OXYMORON 1. Open Secrets 2. Personalized Anonymity 3. Erasable Relationships

4. Slide 4 MKT 59552014: A YEAR OF THE OXYMORON 4. Paid Trust 5. Unwinding Fatigue 6. Longer but Shorter- Form Content

5. Slide 5 MKT 59552014: A YEAR OF THE OXYMORON 7. Smaller Use of Big Data 8. Interrupting Permission Marketing 9. Edutainment

6. Slide 6 MKT 59552014: A YEAR OF THE OXYMORON 10.More Exact Estimates 11.Social Technology 12.Acting Naturally 13.A Pretty Ugly Facebook

7. Slide 7 MKT 59552014 SOCIAL MEDIA GROWTH FACTORS

8. Slide 8 MKT 5955INFRASTRUCTURE

9. Slide 9 MKT 5955STRATEGY

10. Slide 10 MKT 5955SUCCESS MODELS

11. Slide 11 MKT 5955SOCIAL EXPERIENCE

12. Slide 12 MKT 59552014 KEY DYNAMICS Big Data ROI Analytics Infobesity Content Curation Micro-Content Social Pay-for- Play Real-Time Marketing Mobile Friendliness Context Marketing Social Business Platform Specific Content

13. Slide 13 MKT 59552014 RISING STARS

14. Slide 14 MKT 59552014 REBOUNDERS

15. Slide 15 MKT 59552014 RIPs

16. Slide 16 MKT 59552014 MARGINALS

17. Slide 17 MKT 5955CONCLUSION • 2014 Will Be About Content Context Marketing • Measurable, well-targeted marketing efforts • Micro-content, real-time and mobile friendly • Visual oriented • Brands Will Qualify Their Investments • Pay-to-Play • Storytelling • Subscription-based • Social ROI

2014 Social Media Predictions

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