1. MUSIC INDUSTRY
Case Study – Major Label Recording Artist

2. The name of the artist(s) you have chosen and
the genre of music they produce
The name of the artist who I
have chosen do write about is
Bruno mars. Bruno Mars
produces music in the genres of
Pop, Reggae Fusion, Soul, and
R&B.

3. The record label they are signed too?
Bruno Mars is signed to Universal Motown Studios.

4. Is the label a subsidiary? If so of which
conglomerate?
Universal Motown Records was a record label that
operated as a division of Universal Motown Republic
Group. The label itself is subsidiary, this means that it is
part owned by a major label, (a label within another label).
Universal Motown Records is part of universal music, and
Universal is part of a company called Vivendi.

5. To what extent is the company integrated
both vertically and horizontally?
Vivendi is both horizontally and vertically integrated to an
extent. It is horizontally integrated as it can use its links
with different platforms of media to produce and promote, it
is vertically integrated as it produces, distributes and
markets its products.

6. What was the artist(s) most recent album
and how many copies has it sold
worldwide?
The most recent artist which
Bruno Mars has produced is
Unorthodox jukebox and it sold
2,050,000 copies in the US.

7. Compile a selection of examples
illustrating how the album was promoted.
Are there any examples of synergy?
Already on a high number of albums sold, after the Super
Bowl where Bruno Mars performed, 40,000 more copies
where sold that week. The album was also promoted from
tours and campaigns. There are no examples of synergy.

8. Where is their music available online? (to
both download and stream
Like most artists now a days his music is available online,
both to download or to stream. You can buy his
albums/songs from iTunes, download it from Spotify,
Deezer or Rdio and even download from websites such as
YouTube.