3. “an inherently unethical and, frankly,
poisonous endeavor that sees people
as sheep to be manipulated, that
vaunts style over substance, and
deems success to be winning awards.
Peter Merholz, Adaptive Path
20. “the audience is prepared to take the
huge trouble to be styled and
photographed and upload their
picture for consideration to be
included in the site – it’s an incredibly
intimate form of engagement.”
Juliet Warkentin, WGSN
21. visitors
countries
av. time on site
press coverage reach
paid media budget
increase in trenchcoat sales
333,00
191
5.5 mins
£6.8m
£0
85%
in 3 months
25. “advertising and marketing agencies
can evolve their practices to
appropriately engage in user
experience problems, I believe that
the industry’s DNA simply cannot
support such mutations.”
.Peter Merholz, Adaptive Path