Lucture on digital media production and in particular the process of application architecture conception, given by Maarten Verwaest (Limecraft) during the Belgian Broadcast Days. The presentation discusses the state of the art and the functional and non-functional requirements of future systems.

1. - Limecraft’s Point of View - Tape-less Production Application Architecture

2. 5/6/2010 © Limecraft, all rights reserved

3. archiefnummer : ALG 20010813 1 fragmentnummer : 1 reeks : 1000 ZONNEN EN GARNALEN bandnummer : E03024404 formaat : DBCM fragmenttitel : 1000 ZONNEN & GARNALEN beeld : KL/PALPLUS fragmentduur : 18 20 tekst : 0'00" TOERISTISCH REPORTAGEMAGAZINE OVERZICHT ONDERWERPEN GENERIEK TOERISTISCH REPORTAGEMAGAZINE, OVERZICHT ONDERWERPEN 0'50" VANDAAG : KUNSTENAAR LUC HOFKENS ONTWIERP EEN OASE OP ZIJN DAKTERRAS IN BORGERHOUT DIE DOET DENKEN AAN DE GRAND CANYON INTERVIEW MET LUC EN ZIJN VROUW MARILOU BUITENBEELD DAK MET OMGEVING BUITENKANT ARBEIDERSWONING, PANO OVER ROTSWANDEN, KRATEN MET WATER, BEPANTING, FOTOALBUM MET VERLOOP WERKEN 4'00" JUNIOR : KLAARTJE ALAERTS, 13 JAAR WIL ASTRONAUTEN WORDEN ZE BEZOEKT HETEUROSPACE CENTER METRUIMTEVEREN, RAKETTEN SIMULATIE IN RUIMTEVEER, INTERVIEW, HEEFT EEN UFO GEZIEN MAAKT ZELF KLEIN RAKETJE, SCHIET HET AF 7'50" DE SCHEURKALENDER : ARCHIEF RECLAMEFILM IBM INTERVIEW MAURICE DE WILDE, EERSTE PERSOONLIJKECOMPUTER trefwoorden : BELGIE; BORGERHOUT; ARTIEST; OASE; KUNST; GRAND CANYON (NATUURGEBIED); DAK; TERRAS; INTERVIEW; EURO SPACE CENTER; RUIMTEVAART; PC; BOOTTOCHT; RIJKDOM; PASSAGIER; GASTRONOMIE; RESTAURANT; PERSONEEL; VAKANTIE; BINNENBEELD; SCHIP; BECKERS LEEN; VRT; LOTTO; RADIOOMROEPSTER; KLANKSTUDIO; UITVINDING; BARBECUE; BETONMOLEN; IBM; RECLAMESPOT rechthebbende : VRT Opzoekscherm FILM Set: 16 Aantal: 1 blz 1 van 3 trefwoorden: ibm and vrt archiefnummer: - uitzendjaar: maand: dag: fragmentnummer: fragmentduur: reeks: formaat: bandnummer: aflevering: afleveringsnummer: programma: uitzenddatum: fragmenttitel: tekst: kategorie: opnamedatum: opnamenummer: journalist: rechthebbende: SETS The strings required for the operation are not defined F11 F12 F13 F14 F17 F18 F19 F20 Ent Eindigen Sets Refset Toon Vorige Volg/Leeg Thesaurus Commando Opzoeken 5/6/2010 © Limecraft, all rights reserved

4. 4

5. Beyond the State-of-the-Art ? 5/6/2010 © Limecraft, all rights reserved

7. Distribution toTV, radio, internet or mobile

9. Collaborative production – Real-time co-production

10. Profile-based publishing of “Smart” content

11. Seamless Integration of Live and On DemandChallenges 5/6/2010 © Limecraft, all rights reserved

12. Assumptions (1) - Future Media Smart Content Scalable - From mobile, standard-def and high-definition Non-linear - Seamless integration of live and on-demand Enhancements API’s enable 3rd party integration Participation – Interaction with the consumer enables an economy of scale http://labs.vrt.be/myradio 5/6/2010 © Limecraft, all rights reserved

13. Assumptions (2) – Collaborative Production 5/6/2010 Ton Roosendaal, The Blender Foundation © Limecraft, all rights reserved

15. Redundant information – Overflow

16. Missedpotentially relevant itemsNews Production System 5/6/2010 © Limecraft, all rights reserved

18. Redundant information – Overflow

19. Missedpotentially relevant itemsNews Production System 5/6/2010 © Limecraft, all rights reserved

21. Re-use of material assumes a central Media Asset Mgntsystem

22. The system is not aware of the production processes

23. The lack of proper APIs requires custom development

24. An out-of-context workflow engine must manage overall consistency

25. Custom Integration of “Best of Breed” components compromises stability of the overall system and quality of the product

26. Fragmented application landscape leads duplicates, long and unpredictable response-times and overall storage inflation(!);Media Asset Mgnt 5/6/2010 © Limecraft, all rights reserved

28. “The ESB should replace all application specific interfaces by an general purpose abstract interface”(IBM), while it should support proper standards (NewsML-G2, TVAnytime, Mpeg7,…);

29. “The SOA and the ESB simplify your service portfolio” (a Broadcaster) - e.g. a single video transcoder, which may lead to massive overconsumption of IT infrastructure;SOA – Some Overstretched Assumptions? Media Asset Mgnt An inconsistent architecture will remain inconsistent and an ‘Enterprise Service Bus’ does not cure that particular problem. If applications are designed for purpose and behave correctly, we probably don’t need additional service busses or workflow engines. 5/6/2010 © Limecraft, all rights reserved

30. Lessons Learned – Principles of System Integration Everything should be made as simple as possible, but not one bit simpler.

32. A MAM System enables(!) data integrity

33. Metadata Standards enable(!) interoperability

34. Semantic technology may enable(!) information integrity

35. Yet, applications need to be designed for purpose: being aware of the state of the processes, tracing dependancies,...! An sound application architecture is based on proper design requirements and makes technology fit for purpose. (≠ Integration of available “Best of Breed” components) 5/6/2010 © Limecraft, all rights reserved

36. Architecture Courtesy of Wim Goes Architectuur

37. From ‘Digitisation’ to ‘Software as a Service’ Digital Silos Collaborative Model Corporate Systems Media Asset Management systems have enabled re-use and internal collaboration. Custom development is expensive and results in moderate stability. User-friendly online app platformswill drive collaborative production. Independant developers will create reusable apps, thus resulting in increased stability and lower cost Digitisation has enabled increased functionality Corporate Network Central Media Asset Mgnt Access via Internet ApplicationPlatform Infrastructure

38. Tackling the Infrastructure Problem Digital Supply Building Blocks Collaboration, Participation and Interaction Production-Grade Application Services Digital Asset Mgnt Media Data Center Solution (network, storage and embedded services) Courtesy of CandIT-Media 5/6/2010 © Limecraft, all rights reserved

39. Application Platform – Work in Process EDL processing Packaging Goods Receipt Search and Retrieval Labeling Identification Core Digital Asset Mgnt Goods issue Decomposition Asset Database Search Engine Digital Supply Building Blocks Media Repository Media Repository Collaboration, Participation and Interaction Proxy Repository Metadata Repository Index Repository Media Repository Media Repository Media Repository Media Repository Production-Grade Application Services Digital Asset Mgnt Media Data Center Solution (network, storage and embedded services) 5/6/2010 © Limecraft, all rights reserved

40. Enable Interaction and Participation Editorial Consumption Feedback and Opinion Flow Control Selection User-Generated Content Tagging Production Master Control Post-Production Digital Supply Building Blocks Collaboration, Participation and Interaction Production-Grade Application Services Digital Asset Mgnt Media Data Center Solution (network, storage and embedded services) 5/6/2010 © Limecraft, all rights reserved

42. Maarten.verwaest@limecraft.com

43. http://twitter.com/limecraft

44. http://www.limecraft.com