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Breaking Down Silos: Lifetime Engagement
- 1. BREAK DOWNTHE SILOS LIFETIME ENGAGEMENT Fran Zablocki June 5, 2013 Strategist, mStoner Tuesday, June 11, 13
- 2. HI, I’M FRAN. Strategist & Project Manager, mStoner Alumni Relations, SUNY Geneseo Marketing and Communications, Nazareth College Undergraduate Admissions, University at Buffalo Residential Life and Athletics, Nazareth College Tuesday, June 11, 13
- 4. WHAT’S IN A NAME? Lifetime or Lifelong or Lifecycle Relationship or Engagement Tuesday, June 11, 13
- 6. IT'S ALL ABOUT RELATIONSHIPS Tuesday, June 11, 13
- 7. LIFELONG RELATIONSHIPS You have my attention. I want to know more. We should see more of each other. Do I know you? I swear I'm only seeing you. No really, I'm yours. Inquiry Prospect Applicant Enrollee Visitor Open Tuesday, June 11, 13
- 8. EMOTIONAL RELATIONSHIPS The world is hard. I need your help. We used to be so close. I laughed, I cried, you changed my life. Alum Graduate Recent alum You've done so much, I want to return the favor. Donor I want others to have this relationship. Bequest I can't imagine being without you. Matriculant Tuesday, June 11, 13
- 9. THESE ARE PEOPLE Not just labels. Tuesday, June 11, 13
- 10. NOT SEEING EYETO EYE Tuesday, June 11, 13
- 12. PERSPECTIVE ON CONSTITUENTS Tuesday, June 11, 13
- 13. Me Inquiry Prospect Applicant Enrollee Visitor OpenMe Me OUTSIDE INSIDE Me Me Me Tuesday, June 11, 13
- 15. PERSPECTIVE ON INSTITUTION Tuesday, June 11, 13
- 16. My University Bursar Admissions Advising Academics Alumni Financial aid Student LifeMy University My University OUTSIDE INSIDE My University My University My University My University Tuesday, June 11, 13
- 17. My University Me Tuesday, June 11, 13
- 18. One One Tuesday, June 11, 13
- 19. LIFELONG RELATIONSHIP LIFELONG REPUTATION Tuesday, June 11, 13
- 20. THE CYCLE REPEATS Tuesday, June 11, 13
- 22. MANY LIFETIMES Tuesday, June 11, 13
- 24. INHERITED RELATIONSHIPS Tuesday, June 11, 13
- 26. Phone conversation Word of Mouth Planned event COMMUNICATION Mail / Email Brochure Tour Website Me Viewbook Tuesday, June 11, 13
- 27. Admissions counselor President Secretary COMMUNICATOR Area director Major gifts officer Tour guide Web content manager Me Pretty much anyone Tuesday, June 11, 13
- 28. THE WEAKEST LINK Tuesday, June 11, 13
- 29. SHARED REPUTATION Your audience doesn’t know who made it. Tuesday, June 11, 13
- 30. It's everyone's job, but it's nobody's job. Tuesday, June 11, 13
- 31. CHANGING THE MINDSET Tuesday, June 11, 13
- 32. NO MORE US vs.THEM Tuesday, June 11, 13
- 33. Never assume that something isn't your job. It is always your job. You are part of team ‘university’ and you represent the entire university to everyone. Tuesday, June 11, 13
- 34. GOAL Consistency of Quality Tuesday, June 11, 13
- 35. GOAL Consistency of Message Tuesday, June 11, 13
- 36. GOAL Consistency of Data Tuesday, June 11, 13
- 37. ULTIMATE GOAL Consistency of Affinity Positive Specific Actionable Measurable Tuesday, June 11, 13
- 38. ARETHERE TECHNOLOGY SOLUTIONS? Tuesday, June 11, 13
- 39. CUSTOMER RELATIONSHIP MANAGEMENT (CRM) Tuesday, June 11, 13
- 40. Most solutions still focus primarily on one stage of the cycle. Tuesday, June 11, 13
- 41. Examples: Inigral - Enrollment & Retention Evertrue - Alumni iModules - Alumni & Advancement Tuesday, June 11, 13
- 42. Systems focused on the entire cycle are emerging. Existing systems are expanding. Tuesday, June 11, 13
- 43. Examples: Talisma - “Build Lifetime Relationships” Varsity Outreach - Lifecycle focus LinkedIn - Lifecycle career services iModules - Enterprise edition Tuesday, June 11, 13
- 44. SOLUTION: PEOPLE AND CULTURE, THENTECHNOLOGY Tuesday, June 11, 13
- 45. PEOPLETOOLS Open Communication and Collaboration Brand & Style Guides Content Strategy Training Tuesday, June 11, 13
- 47. DISCONNECT ATTHE TRANSITIONS Tuesday, June 11, 13
- 48. ADMISSIONS STUDENT AFFAIRS ALUMNI & DEVELOPMENT Tuesday, June 11, 13
- 49. PROBLEM: SILOS OF AWARENESS Tuesday, June 11, 13
- 50. PROBLEM: SILOS OF DATA Tuesday, June 11, 13
- 51. SOLUTION: WE NEEDTO CHANGE Tuesday, June 11, 13
- 52. CHANGE FROM THETOP DOWN Rob Zinkan,Vice Chancellor, Indiana University East Tuesday, June 11, 13
- 53. Tuesday, June 11, 13
- 54. CHANGE FROM THETOP DOWN Cabinet-Level Champion (CMO) Tuesday, June 11, 13
- 55. CHANGE FROM THE BOTTOM UP Starts With Each of Us Tuesday, June 11, 13
- 56. PROBLEM: SILOS OF AWARENESS Tuesday, June 11, 13
- 57. START SMALL Have Coffee Tuesday, June 11, 13
- 58. START SMALL Tell Someone WhatYou Do Tuesday, June 11, 13
- 59. START SMALL Have SomeoneTellYou WhatThey Do Tuesday, June 11, 13
- 60. THINK BIG Internal Outreach and Knowledge Sharing Tuesday, June 11, 13
- 61. THINK BIG Shared Ownership and Success Tuesday, June 11, 13
- 62. THINK BIG Attend Another Department’s Meetings Tuesday, June 11, 13
- 63. THINK REALLY BIG Hybrid Employees Tuesday, June 11, 13
- 64. THINK REALLY BIG Holistic ManagementTraining Tuesday, June 11, 13
- 65. THINK REALLY BIG Collaborative Professional Development Tuesday, June 11, 13
- 66. PROBLEM: SILOS OF DATA Tuesday, June 11, 13
- 67. START SMALL Make a List Tuesday, June 11, 13
- 68. START SMALL Identify What DataYou Can Offer and Who Needs It Tuesday, June 11, 13
- 69. START SMALL Identify What DataYou Need and Who Could Offer It Tuesday, June 11, 13
- 70. THINK BIG Institution - wide data definitions Tuesday, June 11, 13
- 71. THINK REALLY BIG Single Lifetime System Identity Tuesday, June 11, 13
- 72. THINK REALLY BIG As in, BIG DATA Tuesday, June 11, 13
- 73. Polymaps for alumni population density Tuesday, June 11, 13
- 74. Leveraging LinkedIn’s Big Data Tuesday, June 11, 13
- 75. THE POTENTIAL Tuesday, June 11, 13
- 76. THE POTENTIAL Better Reputation Tuesday, June 11, 13
- 77. THE POTENTIAL More strategic communications Tuesday, June 11, 13
- 78. THE POTENTIAL More involved alumni Tuesday, June 11, 13
- 79. THE POTENTIAL More successful fundraising Tuesday, June 11, 13
- 80. THETHREAT Not being agile enough for the edupocalypse Tuesday, June 11, 13
- 81. THETHREAT Disconnected or Lost Relationships Tuesday, June 11, 13
- 82. THETHREAT Upset Alumni Tuesday, June 11, 13
- 83. THETHREAT Less Donors and Donations Tuesday, June 11, 13
- 84. THETHREAT Weakened Reputation Tuesday, June 11, 13
- 85. THETAKEAWAY Put yourself in your audience’s shoes Tuesday, June 11, 13
- 86. THETAKEAWAY Audiences see the institution as a single entity. The institution needs to start acting like one! Tuesday, June 11, 13
- 87. THETAKEAWAY Work with admissions - every applicant is a future alumnus. Tuesday, June 11, 13
- 88. THETAKEAWAY Work with residential life - every sophomore could be a board member. Tuesday, June 11, 13
- 89. THETAKEAWAY Work with student affairs - every junior is your next major donor. Tuesday, June 11, 13
- 90. THETAKEAWAY Work with career services - every senior is an alumni mentor. Tuesday, June 11, 13
- 91. THETAKEAWAY Work with parent relations - every family has a legacy. Tuesday, June 11, 13
- 93. FURTHER RESOURCES Fran Zablocki www.franzablocki.com www.mstoner.com @zablocki HigherEdLive.com - Lifecycle Marketing in Higher Ed www.emchat.net - #18 - Student Lifecycle www.eduniverse.org Tuesday, June 11, 13