mShopper’s Mobile Commerce Made Easy™ platform offers merchants an easy to use software solution to create a custom branded mStore™. No budget or IT resources required. Simply upload your product datafeed, logo, custom messaging and use the platform tools to merchandise and promote your new mStore. With an mStore that works on any smartphone, you don’t have to worry about keeping up with the rapid pace of change in mobile platforms, devices and browsers. Our consumer outreach tool GetFirstDibs™ generates your Mobile ROI. It helps build your permission mobile database, send text alerts on your special offers and drive traffic to your new mStore. With mShopper’s SaaS platform, you can effectively convert mobile traffic into sales today. Now that’s Mobile Commerce Made Easy™! [Learn more and watch our product demo at mshopper.com]

1. Increase sales to your mobile shoppers with
Text BEAVERTON
To 80676 to view your
demo mStore®
The Mobile Experts Since 2005

2. Mobile became a serious sales channel during 2011 Holidays
1 out of every 7
visitors to retail websites on Black Friday
used a mobile device!
Source: IBM’s CoreMetrics: Black Friday Report 2011. 14.3% of all traffic to US retail websites came from mobile devices

3. Half of your traffic will be mobile by the end of 2013
Mobile Vs. Non-Mobile Internet Users
Global Forecast from Morgan Stanley
2,500
Mobile internet usage overtakes
2,000 non-mobile by Holiday 2013!
Internet Users (Millions)
1,500
1,000
Non-Mobile Internet Users
500 Mobile Internet Users
0
2010 2011 2012 2013 2014 2015
Source: Mary Meeker & Morgan Stanley Research, 2010

4. Mobile is the new acquisition channel
Percent of traffic to mStores coming from mobile searches
80% for products, brands, or categories
(i.e. not returning customers typing in your brand name/URL directly)
Source: mShopperU research across all merchants, September 2011

5. Google’s game changer (they recognize the opportunity)
Send your mobile shoppers to mobile-optimized sites,
or you will lose money!
--Google to its advertisers (September 2011)

6. Why Google acted…non-optimized sites don’t convert
Current Mobile Site mStore
(non-mobile-optimized) (mobile-optimized)
Conversion Typically ~0.3% Can range from 1.0% to 3.0%!
Rates
VS.

7. The cost of low conversion rates is significant and growing!
↑ Click to use mCalculator on mShopper.com ↑

8. But….going mobile is hard to do
DESIGN & FUNCTIONALITY: Need to build for unique behaviors of mobile shoppers
VERSIONING: Need to adjust for hundreds of handsets & more released monthly.
Thousands of combinations of screen sizes, browsers, interfaces, OS, etc.
IT: Building in-house requires skills and availability most retailers don’t have
BUDGET & TIME: Current solutions require significant investment and 3-6 months
MARKETING: Without marketing tools few will find your mobile store

9. mShopper makes it easy!
mShopper Solution
Platform-agnostic We Don’t Just Mobilize Your Website
(works with any e-commerce platform) (mStore customized for mobile shopping behavior)
No IT Required Built-in Marketing & Promotion
(patent-pending tools drive traffic & sales)
No Capital Budget Required Technology Updates Included
(automatically get platform upgrades)
Can Go Live in Minutes A True M-Commerce Partner
(not months!) (we’re performance-based & work for your success)
Feature-Rich & Customizable No Commitment Required
(100+ features, content management, custom
(we’re confident in our ability to drive mobile sales)
layouts, conversion-focused)

10. mStore
Built for mobile
devices and mobile
shopping behavior
Merchant
Dashboard
Easily
build, manage, marke
t, and analyze your
mStore

11. Home Page
Customizable layout (modules & themes)
Auto-scrolling hot deals carousel
Popular categories & brands (automatic/select)
SMS sign-up form

12. Search Engine
Autonomous search for mobile behavior
SOLR search engine customizable for your products
Shopper-friendly search results presentation
Easily sort and filter results, gallery display
Search box on every page

13. Product Details
Scrolling product image gallery (up to 10)
Automatic sales-price formatting
Easy size and color selection
Shipping cost calculator (increases conversions)
Easy-to-use tabbed display of product fields
Scrolling carousel of related products
Add-to-Wish-List feature
Product Reviews if available

14. Shopping Cart
User-friendly shopping cart with unlimited items
Shipping cost calculator by zip code
Three popular alternative payment options in
addition to all major Credit Cards
Cart abandonment SMS reminders

15. Checkout
Streamlined 3-step checkout
Integration with current customer database
Three order-processing options:
1. Shopping Cart API
2. Live-Order Queue
3. PCI-compliant Business Processing Center

16. Completely Redesigned Dashboard
• Built-in datafeed integrations with 20 popular data providers & formats Improved Wiki-style Help Center & How to Videos
• Even more customizations of color, content, merchandising, and layout Order processing via Live Order Queue
• Simpler & more powerful SMS Marketing (multiple landing pages) Enhanced Analytics

17. Completely Redesigned Analytics

18. Your business is unique, and so is your mStore

19. SMS Marketing
Build a mobile database and send text alerts
Tools to promote your sign-up form on web, in
email, and in social media
Powerful for direct response & branding
Analytics measure key ROI metrics

20. SMS Helps Drive Traffic to Your mStore
mShopper provides
YourStore.com tools in red boxes
Auto-redirect for
Email to mobile viewers
Database Mobile Search
Form embedded
on site (Paid)
Links to web
sign-up form
Text Mobile Search
Links to
Social / web Mobile alerts to
(Organic)
product
Viral Media sign-up Sign-Ups pages
form
Links to
web sign-up
form Mobile Banner
Bounce-
back text Ads
Paid Search link
Keyword
Drivers in
Print/ Radio
Text XYZ to
1234

21. Review opt-
ins, alerts
sent, transactions, sa
les amounts, time
frame and even ROI.

22. Performance Services Group (PSG)
Your Exclusive Mobile Agency…
• Exclusive 1 on 1 client management & support
• Merchandise & optimize mStore data feeds
• Create brand impressions & direct response via SMS
What • Constant mobile shopper engagement
• Performance audit & recommendations
We Do: • Conversion feature assistance
• 360 Marketing: Social media, traditional, print & creative
assets with promotional leadership
• Traffic, sales and conversion improvements
• Beautiful, feature-packed mobile commerce platform
Results: • Save you time & resources & provide mobile education
• Ownership of permission-based mobile cell phone database
• Plans start @ $500/mo. pending scope of work
We know mobile… hire us to help Pricing: • Ask about current PSG promotions & save more today!

23. Additional Information On Going Mobile
‒mShopper’s Three Order Processing Options
‒mShopper’s Pricing Made Easy
‒Cost & time comparison of other vendors/ building in-house

24. Pricing Made Easy
Our pricing is designed so that we will be your mobile business partner – we will
make sure you succeed
Monthly Licensing Performance-Based Fee
$99 - $299 - $499 - $999 5% or published affiliate rate of each
based on web traffic transaction
Optional Fees Below
Text Messaging Performance Services Group
1 penny per message (Wow!) Starting at $500/month
Licensing Costs: <100K visits = $99; between 100K and 400K = $299; between 400K and 1MM = $499; >1MM = $999
Text Costs: Text Messaging costs 1.5 cents per message when not purchased in volume (<100K messages)

25. Order Processing Made Easy
YOU DO IT
We email you the order info and your CSRs process like any ecommerce order (Live Order Queue)
WE DO IT
Our PCI-compliant Business Processing Center enters the order into your e-commerce cart
AUTOMATED
Our Engineers work together and we set up an API directly into your cart

26. Need Help? Use our Performance Services Team
We Know Mobile!
We know you’re busy, so let our team of mobile experts do what it takes to optimize your conversion rate
What We’ll Do
• Detailed analysis of performance metrics (traffic, search, SMS, orders, conversions, etc.)
Performance
• Comparison vs. mShopper industry benchmarks
Audit
• Detailed recommendations for improving conversion rates
• Scheduling hot deals to keep content fresh
Merchandising
• Can use current promotions or analysis of shopper’s mStore search terms
• Recommendations to grow mobile database from all channels
SMS Marketing
• Create, schedule & send SMS alerts weekly using best practices
• Production of web & email assets to promote mStore and SMS sign-up form
Promotional
Assets • Production of homepage banner image to match e-commerce promotions
Pricing starts at just $500 per month – ask us for more info

27. mShopper Comparison

28. You can build it in-house …or use a non-self-service vendor
“ “ It took 90$150,000…less
”
…it will take three
”
days and
to nine months. than
“…expect to pay
upwards of $200,000.
”
Source: CIO Magazine, 2/15/12 Source: Internet Retailer Magazine, 2/1/2012

29. In-House mShopper
In-House Costs
•Months of IT time to set-up
•Monthly maintenance &
updates
•Lost IT time (other projects)

30. Make Your Mobile Shoppers Smile
And Bring More Money to Your Business by…
Going Mobile with mShopper Now!