1. CONTENT STRATEGY
Drive real engagement with your brand
through content marketing and social media.
“ Online, we don’t just see or read about your brand, WE USE IT.”
SimplySocial

2. Michelin develops the Michelin
Guide to help drivers maintain
their car and fin decent lodging
P&G begins foray into radio soap
4200 1900 1930s operas with brands such as Duz
BC and Oxydol
One of the first signs of 25% of marketing
1987 2010 2011 budgets spent on
custom publishing
found in cave paintings Content Marketing
Lego launches American Coca-Cola Content 2020.
Brick Kicks Express launches 2012 Coca-Cola publicly set
magazine Open Forum content marketing at the
center of the 2020
marketing plan
History of Content Marketing 2
For years, brands have been telling stories to attract & retain customers

3. ----------------------------------------------------
What is Content Strategy?
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Content Strategy 3
Drive real engagement through content marketing & social media

4. Content Strategy is the
practice of planning for
the creation, delivery
and governance
of useful, usable content.
Content Strategy 4
Drive real engagement through content marketing & Social media

5. ----------------------------------------------------
Why do I need a Content Strategy?
----------------------------------------------------
Content Strategy 5
Drive real engagement through content marketing & social media

6. We are all now the most popular and trusted
source of news and for each other.
• The web, social and mobile revolutions have changed the world
connecting all of us and enabling the flow of instant
information.
Traditional Marketing techniques are no longer
as effective as they used to be.
• The amount of content and messaging being delivered to
consumers every day is increasing exponentially.
Content Strategy 6
Drive real engagement through content marketing & social media

7. ----------------------------------------------------
The 6-step approach of Content Strategy
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Content Strategy 7
Drive real engagement through content marketing & social media

8. STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6
Topic Selection Editorial Content Manage Content
Define what you
Planning Conversation
want to be famous Editorial Calendar & Be ready to answer
for. Publication Roadmap. questions or to give
feedback.
Content Conversion Create Shareable Measure Success
Strategy Content Measurement
Content marketing has The content needs to through relevant KPIs
to lead to an increase be easy to share and
in revenues. worth sharing.
Content Strategy 8
Drive real engagement through content marketing & Social media

9. ----------------------------------------------------
And then, what do I get?
----------------------------------------------------
Content Strategy 9
Drive real engagement through content marketing & social media

10. Greater awareness
Better user experience
Greater brand consistency
Better risk management
Improved SEO and Analytics
More effective personalization and targeting
Content Strategy 10
Drive real engagement through content marketing & social media

11. -----------------------------------------
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WANT TO KNOW HOW CONTENT
STRATEGY CAN BE USED FOR YOUR
BRAND?
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11
Contact SimplySocial:
Laurence Zaied
laurence.zaied@simplysocial.ch
www.simplysocial.ch
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