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Using the Web to Raise Funds - Luis Zaffirini

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National Right to Life
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USING THE WEB TO RAISE FUNDS
A FEW QUICK TIPS ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONVERSION RATES Crocs vice president of global Internet and retail Chris Ladd Facebook is good for interaction and conversation, a lot like a bulletin board. But e-mail interactions yield higher conversion rates. CONVERSION RATES = Number of Desired Actions Visits or Views
EMAIL CAMPAIGN PLANNING ,[object Object],[object Object],[object Object]
EMAIL PURPOSE ,[object Object],[object Object],[object Object]
EMAIL GOALS ,[object Object],[object Object],[object Object],[object Object]
EMAIL SCHEDULE ,[object Object],[object Object],[object Object],[object Object]
Reasons People Unsubscribe (c) 2011 ExactTarget
EMAIL RESOURCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Using the Web to Raise Funds - Luis Zaffirini

  • 1. USING THE WEB TO RAISE FUNDS
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  • 3. CONVERSION RATES Crocs vice president of global Internet and retail Chris Ladd Facebook is good for interaction and conversation, a lot like a bulletin board. But e-mail interactions yield higher conversion rates. CONVERSION RATES = Number of Desired Actions Visits or Views
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  • 8. Reasons People Unsubscribe (c) 2011 ExactTarget
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