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It Can Wait
Let’s start off with a few questions

Please raise your hand if the following apply to you:
I sometimes text while I’m driving

I sometimes look at my phone at a red light
I sometimes see my parents text and drive
I expect a response to a text within 5 minutes

2

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant
affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient.
Any review, use, distribution or disclosure is prohibited without authorization.
You’re not alone
Texting and driving is a common behavior

43% of teens text while driving

73% of teens look at their phones at a red light
77% see their parents text and drive
89% expect a response to a text within 5
minutes
Source: National Safety Council

3

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant
affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient.
Any review, use, distribution or disclosure is prohibited without authorization.
But texting and driving is extremely
dangerous
• 100,000 deaths per year are caused by texting and
driving
• Texting and driving makes you much more likely to
be in an accident

Source: National Safety Council
4

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant
affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient.
Any review, use, distribution or disclosure is prohibited without authorization.
And that’s why I’m here
About me

5

Why I’m here

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant
affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient.
Any review, use, distribution or disclosure is prohibited without authorization.
Putting texting and driving in
context
Taking your eyes off the road
for 5 seconds, the average
amount of time it takes to
send a text, driving 55
MPH, is the equivalent of
driving a football field’s length
blind

When texting and
driving, you are
more than
11 times more
likely to miss
a flashing light

Source: National Safety Council
6

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant
affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient.
Any review, use, distribution or disclosure is prohibited without authorization.
So why do teens still text and drive?
•
“I need to tell my friends that I’m running late”

“I need to look at the directions”
“I’m at a red light, so it’s fine”

“I can multitask and see the road and my phone”
“It only takes a second to respond”

7

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant
affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient.
Any review, use, distribution or disclosure is prohibited without authorization.
Let’s see how texting impairs your abilities in real life
My name is

Instructions: try to balance three balloons while sending a text.

8

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant
affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient.
Any review, use, distribution or disclosure is prohibited without authorization.
We at Sprint are working hard to
make the roads safer for you

9

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant
affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient.
Any review, use, distribution or disclosure is prohibited without authorization.
But we need your help…
• My name is

•
Take the pledge at:
sprint.com/drive

Don’t text and drive

10

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant
affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient.
Any review, use, distribution or disclosure is prohibited without authorization.
Spread the word
•
Hold your own event to raise awareness
Share the pledge on your social media networks
Download an app to lock your phone while driving
Sign a family agreement promising not to text and drive
Choose a “designated texter” when getting into a car with friends

11

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant
affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient.
Any review, use, distribution or disclosure is prohibited without authorization.
…and come up with more ideas!
•Any suggestions?

12

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant
affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient.
Any review, use, distribution or disclosure is prohibited without authorization.
One Second to The Next
Werner Herzog Documentary

• http://www.youtube.com/watch?v=Xk1vCqfYpos

13

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant
affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient.
Any review, use, distribution or disclosure is prohibited without authorization.
Thank you!

14

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant
affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient.
Any review, use, distribution or disclosure is prohibited without authorization.

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It can wait - DON'T TEXT AND DRIVE - Sprint

  • 2. Let’s start off with a few questions Please raise your hand if the following apply to you: I sometimes text while I’m driving I sometimes look at my phone at a red light I sometimes see my parents text and drive I expect a response to a text within 5 minutes 2 © 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
  • 3. You’re not alone Texting and driving is a common behavior 43% of teens text while driving 73% of teens look at their phones at a red light 77% see their parents text and drive 89% expect a response to a text within 5 minutes Source: National Safety Council 3 © 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
  • 4. But texting and driving is extremely dangerous • 100,000 deaths per year are caused by texting and driving • Texting and driving makes you much more likely to be in an accident Source: National Safety Council 4 © 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
  • 5. And that’s why I’m here About me 5 Why I’m here © 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
  • 6. Putting texting and driving in context Taking your eyes off the road for 5 seconds, the average amount of time it takes to send a text, driving 55 MPH, is the equivalent of driving a football field’s length blind When texting and driving, you are more than 11 times more likely to miss a flashing light Source: National Safety Council 6 © 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
  • 7. So why do teens still text and drive? • “I need to tell my friends that I’m running late” “I need to look at the directions” “I’m at a red light, so it’s fine” “I can multitask and see the road and my phone” “It only takes a second to respond” 7 © 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
  • 8. Let’s see how texting impairs your abilities in real life My name is Instructions: try to balance three balloons while sending a text. 8 © 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
  • 9. We at Sprint are working hard to make the roads safer for you 9 © 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
  • 10. But we need your help… • My name is • Take the pledge at: sprint.com/drive Don’t text and drive 10 © 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
  • 11. Spread the word • Hold your own event to raise awareness Share the pledge on your social media networks Download an app to lock your phone while driving Sign a family agreement promising not to text and drive Choose a “designated texter” when getting into a car with friends 11 © 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
  • 12. …and come up with more ideas! •Any suggestions? 12 © 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
  • 13. One Second to The Next Werner Herzog Documentary • http://www.youtube.com/watch?v=Xk1vCqfYpos 13 © 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.
  • 14. Thank you! 14 © 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.