---Understand How/Why Consumers Are Using Social Media To Connect With The Brands They Love ---Learn Tips and Tactics to Make Your Social Media Programs Run More Effectively. --Learn About New Social Media Sites That Your Business Can Employ This Year To Engage Wit h Customers --Get A Glimpse of The Future- What Is Next In The World Of Social Media

1. Social Media Tools –
Using What's Now, Learning What's New, and
Preparing for What's Next
Anaheim, CA
January 10, 2014
There are Bigger Things to Fear Than Social
Media!
Creative Business Consulting Group
www.cbc-group.net
Consumers Are Using Social Media, Are You?
56% Of Shoppers Using Social Media Have
“Friended,” “Followed” Or “Subscribed” To A
Retailers’ Page or Feed
More Than 50% Of Online Shoppers Use SM To
Engage With Brands They Like/Buy
Almost 50% of Retailers’ Fans Follow To Learn About
Special Deals And Products
5% Use Social Media For Customer Service/Support
85% Of Gen Y Shoppers Participate In Social
Networking
However, Retailers Do Not Have The Same Presence On
Social Networks That Their Customers Do
* (Pricegrabber, 2010)
Creative Business Consulting Group
www.cbc-group.net
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2. Tactics And Tools For Effective Social Media
Marketing
Creative Business Consulting Group
www.cbc-group.net
First Things First: Social Media Strategy Must Be
Built To Engage Followers and Build Community
- Suggested Blend Personal 40%
• Share Your Personality
• Publish Information That Will Help Establish You And
Your Brand With Your Followers
• Have Fun And Express Yourself
Share Relevant • Forward Blog Posts (Yours Or Others) That Are Of
Information
Interest To Your Followers
30%
• Share Articles That Will Be Interesting To Your Fans
• Make Yourself The Expert By The Information You
Share
Business 30%
• Publish Promotions Or Store Events
• Publish Specials/Deals For Followers With Links To
Appropriate Webpages And/Or Locations
• Host Special Events For FB Fans Only
Creative Business Consulting Group
www.cbc-group.net
Engaging Fans With Your Facebook Page What Should You Talk About?
Remember The Basics, Follow Posting “Rules”
• Create a Posting Calendar, Assign Duties To
Appropriate Personnel
• Align Posts With Your Overall Strategy – What
Are Your Goals?
• Create And Schedule GREAT Content DAILY
• Good Posts Build Rapport, Evoke Trust And
Engage Customers To Buy
• Remember The Rules - 40/30/30
• Engage Your Customers To Help With PostsAsk For Pictures, Comments, Videos, Take
Surveys
• Ask Questions To Engage A Response
From Your Followers
Creative Business Consulting Group
www.cbc-group.net
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3. Engaging Fans With Your Facebook Page What Should You Talk About?
Use Humor To Engage Your Fans and Followers
Do you like to laugh? So do your customers! Make your marketing more fun and
you will stand out from the competition and capture customer attention.
Try These Tips To Create Humorous Posts:
1. Tap into Pop Culture – Getting your fans into a fun
pop culture meme is enough to them smile.
2. Lampoon With Cartoons - Cartoons are often the
most-read and remembered part of magazines and
newspapers, and they can also be an effective
mechanism for promoting your brand
3. Get Animated – Use apps to create animated
videos –quickly and easily. Apps to try: Xtranormal
or GoAnimate
4. Solicit Humor From Your Fans - why not try
crowdsourcing your funny business?
Creative Business Consulting Group
www.cbc-group.net
Engaging Fans With Your Facebook Page What Should You Talk About?
Use In Store Experiences In Your Post Content
Deliver A View Of Your Daily Business Via Posts. Help Your Customers
Follow What Is Going On With Your Business- Even If They Can’t Be There
•
In-Store Events
• Marketing Activities
• Links To Emails, Blog Posts, etc.
• Trade Show Experiences
• Share Your Market Experiences
• Ask For Customer Feedback
• Share Customer Experiences
• Testimonials, Product Reviews
• Share Employee Experiences
Behind The Scenes Look At Work
Creative Business Consulting Group
www.cbc-group.net
Engaging Fans With Your Facebook Page What Should You Talk About?
Communicate How Knowledgable Your Employees Are
Create Industry Expertise For Your Store/Brand By Sharing Posts (Written or
Videotaped) By Your Employees. The Key Is To Have Them Their Extensive
Product Knowledge About What Is Offered In Your Store
• Have Employees Showcase Via Posts
Features/Benefits Of ALL Products –
Better Than Consumers
• Showcase Tips On How To Use - All
Features
• Provide Links To Information About Online
Review Sites For Specific Products
• Be Able To Discuss Benefits From Buying
In-Store Vs. Online if Necessary
(Be Versed With Pricing Information From
Competitive Sites)
Creative Business Consulting Group
www.cbc-group.net
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4. Utilize Your Network To Spread The Word And
Drive Traffic To Your Facebook Page
• Email Your Opt-in Mailing List To Gather Followers
• Include A Link To Your Facebook Page On All Your
Email Signatures
• Post In Store Signs Directing Customers To Your
Fan Page
• Include Your Facebook Page Address On Your
Business Cards
• Include A Link To Your Facebook Page On All Your
Email Blast Campaigns
• Post A Link Or Badge To Your Facebook Page On
Your Website And/Or Blog
Source: Facebook.com, Hubspot.com
Creative Business Consulting Group
www.cbc-group.net
What Is Twitter?
• Twitter Is A Learning Tool, A Sharing Platform, And A Networking System.
• Twitter Is A Useful Communication Tool That Allows You To Interact With
People Around The World In Three Different Ways:
Send A Short Message To A Bunch Of People Publicly
Send A Short Message To A Specific Person Publicly
Send A Short Message To A Specific Person Privately
• Twitter Is Also Referred To As A "Micro‐blogging" Service.
• Updates Limited To 140 Characters Or Less.
The Power Of Immediate Interaction With Like-Minded Individuals Is
Life-altering When Used And Developed Correctly
Source: Twiiter.com, Hubspot.com, Chris Brogan
Creative Business Consulting Group
www.cbc-group.net
How Can You Use Twitter For Your Retail
Business?
• Monitor. Obtain Instant Access
To What Is Being Said About
Your Company/Brand
• Real Time Contact. Keep In
Contact With Current
Customers Of Your Business
And Industry Experts
• Learn. Find A Steady Stream
Of Ideas, Content, Links,
Resources, And Tips Focused
On Your Business/Industry
• Expertise. Create Expert
Status For Yourself Or Your
Company To Potential
Customers
Source: MarketingProfs 2009
Creative Business Consulting Group
www.cbc-group.net
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5. What To Say? Finding Things to Tweet About..
1.
2.
3.
4.
5.
6.
7.
8.
9.
An Observation: Tweet About What You’re Doing, Thinking Or Feeling
What You’re Reading: Post A Link To An Interesting Blog Post Or News Article
What You’re Watching: Post A Link To A Cool Video From Hulu Or Youtube
What Events You’re Going To: Share A Link To The Next Event You Plan To
Attend
Promote Your Content: Post A Link To Your Most Recent Company Or
Personal Blog Article
Promote Someone Else’s Content: Post A Link To Someone Else’s Blog
Article As A Helpful Resource
Chat With Someone: Send Messages Using An @ Sign Before Their
Username
Retweet What Someone Else Has Said: Re-tweet (Using RT Or Re-tweet In
The Beginning Of The Message) To Repeat What Someone Else Has Said
Link Twitter To Your FB Posts- Post In Multiple Places At One Time
Remember That Your Most Valuable Asset Is The Information You Provide
Source:: Hubspot.com
Creative Business Consulting Group
www.cbc-group.net
Blog Tips And Tactics: How To Start?
•
•
• TypePad Micro -Not Free, but
has great features.
www.typepad.com/micro
Post Useful Blog Resources
•
• WordPress is free, but you
may have to pay for some
features.
www.wordpress.com
Post Other Bloggers’ Posts
•
• Blogger (owned by Google) is
free. www.blogger.com/start
News Relevant And Timely
Articles About The Bird Industry
Invite Industry Experts To Guest
Write Posts For Your Blog
•
Report Live From Trade Shows
And Industry Events
•
Review Books, Websites, Blogs
•
For More Information: Read
Books about Blogging
•
Naked Conversations by
Robert Scoble
Creative Business Consulting Group
www.cbc-group.net
Creating And Managing A Successful Blog
---In 6 Steps
1. Make A Plan; Create Goals And Utilize A
Strategy To Help You Achieve Those Goals
2. Provide Valuable Content; Always
3. Be Transparent On Your Blog
4. Use Your Best Assets To Help Write Your
Blog; Employees & Fans
5. Listen And Respond To Blog Comments
And Questions Every Day
6. Measure The Results Of Your Time And
Effort
o Customer Interaction
o Inbound Traffic
o Outbound Traffic
o Web Links
o Social Media Links
Creative Business Consulting Group
www.cbc-group.net
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6. Scheduling: Use Scheduling Tools To Improve
Efficiency And Productivity For Your Bird
Business
Benefits:
•Boost Productivity
•Consistent Messaging
•Long Range Planning
•Scheduled Delivery
Creative Business Consulting Group
www.cbc-group.net
What Is Pinterest - Why Should I Care About It
For My Retail Business?
1. Pinterest Allows Users To "Curate"
Collections Of Images Based On Their
Passions
2. Pinterest Shares Merchandise With The
Simple Power Of Visual Imagery
3. Top Interests On Pinterest-Crafts, Gifts,
Hobbies/Leisure, Interior Design
4. Pinterest Converts More Browsers Into
Buyers
5. Pinterest Reduces The Number Of Steps
From Discovery To Conversion ---See It, Like It, Buy It’ Happens Frequently
Ragan.com.
Creative Business Consulting Group
www.cbc-group.net
What Should You Pin? Creative Boards Draw
Followers and Engagement (Re-Pins)
Creative Business Consulting Group
www.cbc-group.net
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7. Pinterest Best Practices
•
Pin On Boards From Various
Sources
• (Think Of Complimentary Products Or
Design Inspiration)
•
Re-pin From Other Boards And
Brand Followers
•
Use The Follow Button and Pin It
Widgets
• The Follow Button Allows Retailers To Put
A Link On Their Sites Allowing Shoppers
To Immediately Follow Them On
Pinterest
• Adding A "Pin It" Button To Your Product
Pages Or Blog Posts Will Allow
Customers And Readers To Pin Your
Products Onto Pinterest
Creative Business Consulting Group
www.cbc-group.net
How To Make Pinterest Work For Your Business
Upload Original Content Populate
Pinterest Boards With Original Content As
Often As Possible
Learn The Difference Between
Repining And Liking"Re-pin" Is Better
Than A "Like. Re-pinning Means Someone
Has Adopted Your Content And Added It To
Their Mix
Share The Love Follow Those Who Follow
And Re-pin You. It’s the Ultimate Pinterest
Compliment
Curate Properly Organizing Boards In
Themes – Don’t Be Dull or Overpopulate
Boards With Mixed Content
Creative Business Consulting Group
www.cbc-group.net
How To Make Pinterest Work For Your Business
Link Your Accounts
Include A Link To Your Twitter And
Facebook Accounts, Which You Can Set
Up By Going To Your Account Settings
And Connecting With Twitter And
Facebook
Pin It
Encourage Your Website Visitors To Share
Your Images With Their Pinterest Followers
By Adding The Pin It Button To Your Website
Price It
Pinterest Pins Which Include Prices Receive
36% More Likes Than Those Which Do Not
Creative Business Consulting Group
www.cbc-group.net
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8. How To Make Pinterest Work For Your Business
Use Relevant Image Labels
Instead Of Labeling Your Image As Image
1 Or Image 2 (Or Any Other Random
Name), Label Your Image With A Relevant
Name, Specific To Your Image
Create A Seasonal Pinterest Boutique
Share Seasonal Fashion Information in A
Fun And Engaging Way
Ask People To Pin Your Images
You Can Make It Easy For Others To
Share Your Images By Asking Them To
Pin Your Image
Have A Pinterest Event
Create An Online Event Asking
Customers To Repin- Discuss Favorite
Items In Stock Creative Business Consulting Group
www.cbc-group.net
How To Generate Sales From Pinterest
Run Contests
Pinterest Discourages Self-promotion, So The
Key Is Encouraging Your Followers To Pin For
You!
Create A Gift Registry
Registry Helps Customers Tell Others What
They Would Like To Buy From Your Store
Monitor Who Is Pinning Images From Your
Website
Interact with people who have pinned images
from your website These people are already
interested in what you do- Cultivate them into
customers!
To see what people are pinning from your
website – use this URL:
http://pinterest.com/source/yourdomain.com
Creative Business Consulting Group
www.cbc-group.net
What Else Is Out There For You To Use?
Tumblr:
Tumblr Is A Micro-blogging Service
Works Well When Looking To Provide Content In All
Types Of Media Formats
• Text, Audio, Video, Photo, Chat, Etc.
• Offers Multiple Customizing Features To
Personalize Your Page
Google +:
•Multiple Contact Groups (Circles)
•Public/Private Setting Options for Different Circles
•Video Chats
•Hangouts– Groups of People With Similar Interests
Connecting
•Group Text Messaging
•Photo Uploads
Creative Business Consulting Group
www.cbc-group.net
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9. What Else Is Out There For You To Use?
•People Use Instagram To Share
Experiences Thru Photos
•Exchange Images With People With
Whom They Have Common Interests
•Document The World Around Them
•Provide "Visual Status Updates" To Their
Friends
•Be Part Of A Creative Community
Different Than Other Social Networks
•Be Part Of A Visual Community That
Allows People To Exert Their Creativity By
Choosing Which Filter And Effect Fit A
Photo Best
Creative Business Consulting Group
www.cbc-group.net
What Else Is Out There For You To Use?
• Average YouTube User Is On Site For 15
To 30 Minutes Per Day.
• Businesses Of All Sizes And Scale Can
Benefit From Video Marketing
• Posting Branded Videos Relevant To Your
Niche Is A Effective Way To Promote Your
Business, Drive Traffic To Your Website,
And Get Your Brand Noticed In Front Of A
Targeted Audience
• New Video Tool – Vine
• Short Video Clips – 6-10 Seconds
(Think Twitter For Video)
Photo credit: Hubspot
Creative Business Consulting Group
www.cbc-group.net
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