adtech New York adtech Inspire talk by Lynne d Johnson on Tuesday Nov. 8 2011. Inspired by Augmented Reality.

1. Inspired By
Augmented Reality
For Marketing
Lynne d Johnson
Content + Community Consultant
@lynneluvah

2. Consumers Have Totally
Flipped The Purchase Funnel

3. Their Shopping Behaviors Have
Changed

4. The Mobile Phone Is Their Ultimate
Shopping Tool
Source: http://www.youtube.com/watch?v=CjUcq_E4I-s

5. Insert New
Marketing
Strategies
Here
Source: Winning The Zero Moment Of Truth, Google

6. Mobile Strategies =
Mobile Advertising +
Mobile Ready Sites (And/Or
Apps)

7. But One Step Further:
Mobile Experiences =
SO - Social
LO - Local
MO - Mobile

8. Who's Winning The SoLoMo Game?
Source: Social Commerce Today, Infographics http://socialcommercetoday.
com/solomo-for-dummies-chart/

9. Augmented Reality Enhances
Usefulness Of SoLoMo

10. 8 Months Ago... Today...
NFC
Even More
Advanced &
More Useful
Must Provide Utility
Be Easy To Use
Create Engaging Experiences

11. But What About The ROI?

12. ● Loads of people shared music on Youtube, Facebook,
and Twitter
● More than half of the 14 bands sold out their music in
first week
● Won Gold Lion in the direct marketing category

13. "70% of those who went to the site chose to live the experience which is
a great conversion rate and of that group 13% then purchased the
project – compared to an industry standard website conversion of around
0.5%.” - Myles Peyton, Director of Total Immersion

14. Tracking their AR online campaign, as well as
activity on AR application affixed to window at
Selfridges Tissot saw in-store sales rise 85%

15. The More Realistic Uses Are
Even More Exciting

16. AR + SoLoMo With GoldRun & H&M
Source: http://www.youtube.com/watch?v=EsAs5iw3U04

17. The Future Possibilities
NFC + AR
Image Source: Augmented Planet

18. Thank You!
Lynne d Johnson
Content + Community Consultant
@lynneluvah