Lynne d Johnson's Emerging Media Conference #EmMeCon presentation June 19, 2012. A Virtual World: A look into where Augmented Reality is headed and the possibilities of bringing the virtual world into the real world.

1. AUGMENTED REALITY
Merging Our Real World With The Virtual
Lynne d Johnson | @lynneluvah
Director, Digital & Social | Waggener Edstrom

2. What Is Augmented Reality?
Real World | Augmented Reality | Virtual World
Where We Are Virtual Space
The Physical Plane Simulated
Exceeds Bounds
Of Physical

3. What Is Augmented Reality?
“AR augments the real world environment with virtual
information improving people’s senses and skills.”
- Ronald Azuma, A Survey of
Augmented Reality

4. This Is Augmented Reality

5. AR Revenue Boom
“Annual revenues generated by mobile AR applications and services are expected
to approach $1.5 billion by 2015, up from less than $2 million in 2010.”
– Juniper Research

6. Mobile Apps Driving AR Adoption

7. AR Enhances Mobile
The seminal promise of AR is as the touchstone
technology allowing social networks, geo-based
tracking, and the semantic web to converge.
In its bridging of social channels with local search
functionality in a mobile framework (SoLoMo - Social
Local Mobile) has been where consumer adoption of
these AR technologies has been greatest.

8. But It’s So Much More Than Mobile
Internet of Things
RFID
• Ease of Use
• Provides Utility
• Engaging Experiences

9. Zeal Optics Z3 GPS Goggle
http://youtu.be/F9u1mUlK8qg

10. Mercedes Benz AR Dashboard
http://youtu.be/-BfWS83vPks

11. LG SmartThinQ Technology
http://youtu.be/d2NvPFO6sTw

12. Google’s Project Glass
http://youtu.be/9c6W4CCU9M4

13. And Print Isn’t Dead Yet
http://youtu.be/wi80g9WJvmw

14. But If We’re Not Careful
http://youtu.be/fSfKlCmYcLc

15. Challenges Ahead
1. Privacy
2. Virtual Air Rights

16. Thank You
Lynne d Johnson
@lynneluvah | WaggenerEdstrom.com
ljohnson[at]waggeneredstrom.com