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Guerrilla Marketing - with a Social Spin

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Lynnelle Wilson
Lynnelle Wilson

Guerrilla Marketing: Unconventional Marketing Intended to get Maximum Results from Minimal Resources. Sounds perfect for a social media.

NegóciosTecnologia
1 de 40
 
Marketing ,[object Object],[object Object]
3 Rules of Marketing ,[object Object],[object Object],[object Object]
7 Steps to Cover First ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Plan…
7 Steps to Cover First ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Guerrilla Not Gorilla Guerrilla
Guerrilla irregular marketing based on a small budget and unconventional tactics to compete with larger and less nimble competitors. irregular warfare and combat in which a small group of combatants use mobile military tactics in the form of ambushes and raids to combat a larger and less mobile formal army. Guerrilla Warfare Guerrilla Marketing
Guerrilla Marketing ,[object Object]
Guerrilla Marketing Think Differently + Catch the Eyes
Guerrilla Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Guerrilla
Guerrilla
Guerrilla ,[object Object]
Guerrilla Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],Think Differently + Catch the Eyes PIECEing it together
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media – Part of a Whole Print Advertising Radio Advertising Website Twitter Faceboo k SEO BLOG Forums Direct Mail Email Articles LinkedIn Comprehensive Marketing Strategy
Social Media Marketing ,[object Object]
Ask Yourself… Are you Investing in Marketing Connecting it to your business?
Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing with Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Technographics http://www.forrester.com/Groundswell/profile_tool.html
Social Technographics
People Trust People ,[object Object],[object Object],NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 NIELSEN Wire- July 7, 2009 They like, know and trust:
BLOGs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging Stats – Convinced? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Marketing – The Big 3 http://tinyurl.com/Lynnelle-on-Facebook http://www.linkedin.com/in/lynnellewilson and http://www.Twitter.com/BOLDBusiness http://www.Twitter.com/Lynnelle
How People Share Information
Twitter ,[object Object],[object Object],[object Object],[object Object],Users as of Feb. 2008 Users as of Feb. 2009 475,000 7,038,000
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A database to find or to be found by someone.
Facebook / LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cross-Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],copyright 2009 Bold Vision Consulting, Inc. - www.BoldVisionConsulting.com Wink & Blink Campaign
Wink Campaign – Customer Journey copyright 2009 Bold Vision Consulting, Inc. - www.BoldVisionConsulting.com
7 Steps to Cover First ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3 Rules of Marketing ,[object Object],[object Object],[object Object]
How Can You Get Started? ,[object Object],[object Object],[object Object],[object Object],[object Object],Know your Objective – Be Strategic – Manage Your Time
Social Media – It’s another toolbox Print Advertising Radio Advertising Website Twitter Faceboo k SEO BLOG Forums Direct Mail Email Articles LinkedIn Comprehensive Marketing Strategy
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],Be BOLD www.BoldVisionConsulting.com

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  1. Copyright - Bold Vision Consulting, 2009
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