SlideShare uma empresa Scribd logo
1 de 6
The century of the self Com 459 Jeff McNeill Lyn Jang
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],About The century of the self……. “ BBC documents which is about how those in power have used Freud’s theories to try and  Contro the dangerous crowd in an age of mass democracy”  By Adam Curtis
Episode 1. Happiness Machines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Civilization is the express of human progress” ---- the ideal of individual freedom: human being never allowed to express their feeling,  because it’s tood dangerous, always to be controlled
Episode 2. The engineering of consent About exploring how those in power in post-war America used Freud’s ideas about the unconscious mind to try and control the messes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Bernay’s work? In the 50’s -working to get rid of all the us companies in the  Country which controlled their large Banana business in Guatemala Bernays convinced the American public Through various implications, But The Guatemala was a communist front. It was difficult to gather support for  A political overthrow Question : how can we think this  Situation to the Bush’s policy about “ Terrorists”?
Episode 3.   There is a policeman inside all our heads: he must be destroyed It’s about a radical group of psychotherapists challenged the influence of Freudian ideas in America Wilhelm Reich, a pupil of Freud’s who had turned against him and was hated by the Freud family. “ Believed that the inner self did not need to be repressed and controlled. It should be encouraged to express itself” By 60’s -  people began to become angry at being considered just consumers, and began to  rebel against what they considered Consumerist brainwashing. Question “  what do recent people think about it? Is it matter to them?if not, why?” “ Convince people that the products they buy express who they really are inside” Not only is it not selfish It is our highest calling New term “  Lifestyle ”
Episode. 4 Eight people sipping wine in Kettering ,[object Object],[object Object],People’s goal “  Social expression, advantages f For themselves Example : Regan’s message of “ getting  The government off of people’s backs” Meaning: people make their own decisions Question: why did people change like that? Can we see this phenomenan in Rapaille’s theory? What will our next controlling party do to control our society?

Mais conteúdo relacionado

Destaque

Chapter 1 What is Public Relations?
Chapter 1 What is Public Relations?Chapter 1 What is Public Relations?
Chapter 1 What is Public Relations?Barbara Nixon
 
Public relations introduction
Public relations introductionPublic relations introduction
Public relations introductionphaneendra u
 
Public relation
Public relationPublic relation
Public relationVikram Ram
 
Functions & activities of PR
Functions & activities of PRFunctions & activities of PR
Functions & activities of PRravneet999
 

Destaque (6)

Chapter 1 What is Public Relations?
Chapter 1 What is Public Relations?Chapter 1 What is Public Relations?
Chapter 1 What is Public Relations?
 
Public relations introduction
Public relations introductionPublic relations introduction
Public relations introduction
 
Public relation
Public relationPublic relation
Public relation
 
Public relation.ppt
Public relation.pptPublic relation.ppt
Public relation.ppt
 
Functions & activities of PR
Functions & activities of PRFunctions & activities of PR
Functions & activities of PR
 
Public relations
Public relationsPublic relations
Public relations
 

Mais de lynjang

Seth Gorden Way 17 Pro Steps(modified)
Seth Gorden Way   17 Pro Steps(modified)Seth Gorden Way   17 Pro Steps(modified)
Seth Gorden Way 17 Pro Steps(modified)lynjang
 
Seth Godin- style PPT about NYL
Seth Godin- style PPT about NYLSeth Godin- style PPT about NYL
Seth Godin- style PPT about NYLlynjang
 
ZAG OF NYL (Modified)
ZAG OF NYL (Modified)ZAG OF NYL (Modified)
ZAG OF NYL (Modified)lynjang
 
ZAG- 17 steps process branding workshop (NYL)
ZAG- 17 steps process branding workshop (NYL)ZAG- 17 steps process branding workshop (NYL)
ZAG- 17 steps process branding workshop (NYL)lynjang
 
women in the media
women in the mediawomen in the media
women in the medialynjang
 
Brand Extension
Brand ExtensionBrand Extension
Brand Extensionlynjang
 
Blue Ocearn Strategy
Blue Ocearn StrategyBlue Ocearn Strategy
Blue Ocearn Strategylynjang
 
Cultural Code
Cultural Code Cultural Code
Cultural Code lynjang
 
Clotaire Rapailles Method
Clotaire Rapailles MethodClotaire Rapailles Method
Clotaire Rapailles Methodlynjang
 
Dial Technology by Frank Luntz
Dial Technology by Frank LuntzDial Technology by Frank Luntz
Dial Technology by Frank Luntzlynjang
 

Mais de lynjang (10)

Seth Gorden Way 17 Pro Steps(modified)
Seth Gorden Way   17 Pro Steps(modified)Seth Gorden Way   17 Pro Steps(modified)
Seth Gorden Way 17 Pro Steps(modified)
 
Seth Godin- style PPT about NYL
Seth Godin- style PPT about NYLSeth Godin- style PPT about NYL
Seth Godin- style PPT about NYL
 
ZAG OF NYL (Modified)
ZAG OF NYL (Modified)ZAG OF NYL (Modified)
ZAG OF NYL (Modified)
 
ZAG- 17 steps process branding workshop (NYL)
ZAG- 17 steps process branding workshop (NYL)ZAG- 17 steps process branding workshop (NYL)
ZAG- 17 steps process branding workshop (NYL)
 
women in the media
women in the mediawomen in the media
women in the media
 
Brand Extension
Brand ExtensionBrand Extension
Brand Extension
 
Blue Ocearn Strategy
Blue Ocearn StrategyBlue Ocearn Strategy
Blue Ocearn Strategy
 
Cultural Code
Cultural Code Cultural Code
Cultural Code
 
Clotaire Rapailles Method
Clotaire Rapailles MethodClotaire Rapailles Method
Clotaire Rapailles Method
 
Dial Technology by Frank Luntz
Dial Technology by Frank LuntzDial Technology by Frank Luntz
Dial Technology by Frank Luntz
 

Último

How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...Zilliz
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxVector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxRemote DBA Services
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDropbox
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxRustici Software
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Victor Rentea
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businesspanagenda
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWERMadyBayot
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesrafiqahmad00786416
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...apidays
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistandanishmna97
 

Último (20)

How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxVector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptx
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 

The Century Of The Self

  • 1. The century of the self Com 459 Jeff McNeill Lyn Jang
  • 2.
  • 3.
  • 4.
  • 5. Episode 3. There is a policeman inside all our heads: he must be destroyed It’s about a radical group of psychotherapists challenged the influence of Freudian ideas in America Wilhelm Reich, a pupil of Freud’s who had turned against him and was hated by the Freud family. “ Believed that the inner self did not need to be repressed and controlled. It should be encouraged to express itself” By 60’s - people began to become angry at being considered just consumers, and began to rebel against what they considered Consumerist brainwashing. Question “ what do recent people think about it? Is it matter to them?if not, why?” “ Convince people that the products they buy express who they really are inside” Not only is it not selfish It is our highest calling New term “ Lifestyle ”
  • 6.