This document discusses how change is impacting everyone's lives and businesses. It provides tips for dealing with change, such as innovating continuously and integrating across communication channels. Key business leaders like Apple, Amazon, Nike and Walmart are used as examples of companies innovating to remain leaders. While technology provides opportunities, it can also be distracting. The future of mail and newspapers involves continuing declines in print that requires businesses to integrate across new platforms. The overall message is to embrace change and drive innovation and integration.

1. Meeting the Challenge of Change

2. “Toto, I don’t think that we are in Kansas anymore!”

3. Our Rapidly Changing World “May you live in interesting times” If you feel stressed, you are not alone Everything is changing and impacting all aspects of our lives “Not the World we grew up in” – That Used to Be Us – Friedman “Generations” as the great differentiator in our response to change – who you are determines much of how you think Is this the new ‘normal’…yes!

4. Today’s Mission Talk about How Change is impacting all of us Change is disruptive and technology distracting Innovation as a key driver for positive change & growth Tools and Recommendations for the knowledge you need Question period at the end…but if just you can’t hold it – speak up

5. The New Media Marketplace

6. Crowd Sourcing on Your Digital Proclivities Texting Tweeting Facebooking Posting / Blogging LinkedIn Yelp / Foresquare Google + MySpace Nike + Reader How many are doing integrated marketing now

7. Technology Comes at a Price Los Angeles Times, Sunday October 2, 2011 Following a family from OC on the aspects of how we leave digital footprints everywhere Nearly all sites on the web follow – cookies iPhones record location and activities Data is sold to data aggregators. Even I am alarmed – we tend to forget how open we are

8. Origins of My POV Studied American, European, Russian and Japanese history. History is great for perspective and has served me well. I have extensive experience and success leading sales and leading organizations Start-ups and Turnarounds are my hallmark Iam an Early Adopter and kind of geek on technology

9. My Experience Disneyland Xerox Nuclear Plants Harte-Hanks OC Register Diversified Direct Signs of Support Names In the News Direct List Technology Consulting – Bunch & Co Trojan Wire Blogebrity Blogs with Balls Ballers Network SEO Intelligence Pinacol / Blazonco InterActTeamworks Analog Sherpa

10. Genesis of Analog Sherpa An off shoot of my 20 year consulting Lyn Bunch & Company. Guide people up the digital mountain, and back down again! Consult and strategize with individuals and organizations with a focus on the integration of digital and analog skills and tools to emerging business situations. Most of my clients by relationship or referrals Also into Behavioral Technology and Digital Humanities

11. The Elephant in the Room Today The declining volumes & revenues for direct mail & print advertising – newspapers. This is my core business areas, and where most of my clients have been over the last 20 years. USPS Plan – I love the honesty, but will cause dislocation and with political risk Newspapers – News without Paper

12. Change - It’s All About the Cheese Who Moved My Cheese – Dr. Spencer Johnson Small book with very large sales in 1998 Still going strong…if not stronger today About coping with change We were feeling the impact of the changes back then, and even more today

13. Generational Impact on Business Traditionals – Before 1946 Boomers – Beginning 1946 ending in 1964 Generation X – Mid Sixties to Mid Seventies – 51M Millennials – Mid Seventies – 75M Each generation has it’s own unique characteristics including work and communications styles – causes friction between generations

14. What Digital Natives Look Like in Their Habitats

15. What DN’s Wear to Their Wedding

16. The Path of Technology Trend line of history – both building and cumulative What Technology Wants – Kevin Kelly Where Good Ideas Come – Stephen Johnson Follow the inventors and creators, but invest in the 2nd movers – that’s where the money is.

17. The Three I’s These are three key areas that I focus on in my initial consulting with new clients. I’ve found that they are helpful in 80% of new engagements… Innovation Integration Implementation

18. Innovation Innovation takes many forms for major to minor Disruptive innovation – coined by Clayton Christiansen Little Bets – Peter Sims Innovation should be a continual process in every orgranization – is the key to digital world

19. Tips on How to Innovate from Borrowing Brilliance (Left) Defining – Deine the problem you are trying to solve Borrowing – Borrow ideas from places with a similar problem Combining – Connect and combine these borrowed ideas Incubating - All the combinations to incubate into a solution Judging – Identify the strength and weakness of the solution Enhancing – Eliminate the weak points while enhancing the strong ones

20. Mastering the 5 Skills of Disruptive Innovators (Right) Discovery Skill 1 – Associating Discovery Skill 2 – Questioning Discovery Skill 3 – Observing Discovery Skill 4 – Networking Discovery Skill 5 - Experimenting

21. The Business of Innovation …is Profitable The Innovators DNA The Myths of Innovation The Art of Innovation The Myths of Innovation The Ten Faces of Innovation Borrowing Brilliance Little Bets The Comeback Think Better

22. Integration Integration is critical to future success – your customers expect it, and will follow those who do it Integration includes the total communications channel across multiple media plaforms The true ‘integrator’ will control the customers buy The integrator is at the top of the food chain Integration is strategic – not tactical

23. Implementation AKA - Execution Most organizations are inherently poor at implementation. We like to start things, but follow-up and follow though are HARD for most I’ve found this to be key to implementing change and innovation – takes time and diligent follow through

24. Learning from Key Business Leaders Apple Amazon Nike Walmart Follow others who are breaking away from the pack – why, and how can you use those insights and tools

25. Apple Steven Jobs – the face of innovation A key driver of “Innovation Premium” Several acts and reloads – not all successful Selling products at a premium – when others can’t Designing products that people don’t know they need The Apple store – a sea of blue t-shirts New OSX – moves to the Cloud

26. Amazon “The earth’s biggest bookstore” Survivor of the dot com bust Smart learning organization Amazon ‘Prime’ – double/triple sales volume Online advertising data Server space – the leader in digital server space New tablet is Cloud driven – fits Amazon model

27. Nike World’s largest athletic shoe and clothing company Really a digital platform for sport & technology 2007 devoted 80% of marketing into digital Nike + - major tech win Ballers Network – not so much Sustainable Business & Innovation Lab – start-up for environment and healthy lifestyles

28. Walmart World’s largest retailer Purchase of Kosmix for 300M – ‘social genome’ project Leading transition to ‘social commerce’ Referrals to e-commerce & Facebook Volumes – live time social media filters 6.1M photos daily through 830M items on Facebook

29. Lessons Learned from These Leaders There are second chances…and even thirds Leaders continue to innovate to remain market leadership Innovation happen even in mundane applications Sometimes you follow the crowd – sometimes you lead the crowd, and they will follow Engagement sells – online and in-person

30. The Dark Side - Distraction Distraction – Maggie Williams Alone Together – Sherry Turkle Articulates the basis for a new study on the relation of digital tools in our lives and workplace Numerous additional studies in a growing field of study on the negative consequences of our new digital work and life style My larger clients are now starting to take this into account in their workplace design and staffing plans

31. Tools YouCan Use Google Reader – by Google, a customizable source Amazon – Synopsis of all books they sell – reader reviews getAbstract – brief synoposis of key business books Alltop – by Guy Kawasaki – your sources on a web page Follow companies like: Gallup, McKinsey, Accenture and Edleman Follow other key thought leaders by linking to them Above all – stay current and watch trends Yes, and… key to improvization, and a key tool for education and innovation

32. Tech Sites to Trend Watch Tech Crunch BGR Gizmodo Engadget Mashable Lifehacker Wired Top News ARS Technology Read Write Web Mobile Crunch Boing Boing

33. The Future of Mail No great growth spurts projected First Class mail is like to continue to decline Mail will continue to be an integral component of many marketing campaigns As USPS reduces costs there should be additional opportunities for services to facilitate timely mail

34. The Future of Newspapers No longer a monopoly with total pricing power Paid newspaper circulation will continue to decline in US, while increasing in overseas markets Will become integrated marketing companies that provide targeted advertising services across a number of platforms Newspapers are currently planning for the day they cease to print for daily publication

35. In Conclusion Embrace change for the opportunities it brings Aggressively look for ways to innovate to take advantage of changing environment Be THE driver of integration to maintain client control Keep Calm & Carry On