AT results at a fraction of the cost. Automotive syndication allows dealers to take control of their marketing and their inventory. It automates the creation of car videos with voice-overs and vehicle specific landing pages (VSLPs aka VDPs). It maintains brand consistency while distributing inventory around the net. In essence it provides unheard of exposure and results for a fraction of the cost of AT alone.

1. CarSalesSpecialist.com
Connecting Marketing to Results
S T R AT E G I C PA R T N E R S H I P

2. What We Offer:
How would You Like
hundreds of Phone Ups a
month to your Sales Team?
How would You Like
AutoTrader.com Results for a
Fraction of the Cost?

3. Vehicle Shopper Path to Purchase Study

4. 2013 Polk Automotive Buyer Influence Study2013 Polk Automotive Buyer Influence Study
-commissioned by AutoTrader.com with R.L. Polk & Co.-commissioned by AutoTrader.com with R.L. Polk & Co.
ExpectationsExpectations:: “Approximately 2 out of 3 of all car buyers do not contact the dealership prior to their first visit, with 62% of
Used Car Buyers and 67% of New Car Buyers citing “walked in” as the most common method of establishing initial contact.
Phone calls remain the second most-popular form of contact for 26% of Used Car Buyers and 21% of New Car Buyers.”
Conclusion:Conclusion: “Automotive Marketers NEED to“Automotive Marketers NEED to
havehave a broad Internet marketing strategy, Including a
strong presence in the Online InventoryOnline Inventory
MarketplaceMarketplace, in order to effectively reach and
influence shoppers wherever they are online.”
Third-party Third-party
Dealer Dealer
OEM OEM
Search Search

5. 2014 NIELSEN – Car Buyer Intentions2014 NIELSEN – Car Buyer Intentions
04.15.201404.15.2014
“[M]ore than half of online consumers in
North America (56%) expect to buy a new
or used car in the next 24 months.”
… (34% new vs. 22% used)
What drives purchase decisions?What drives purchase decisions?
Nearly half (46%) say that advertising via websites is “very helpful” when considering theNearly half (46%) say that advertising via websites is “very helpful” when considering the
purchase of a car, compared to the following:purchase of a car, compared to the following:
What Online Sites Are Considered Most Informative for a Car Purchase?What Online Sites Are Considered Most Informative for a Car Purchase?
According to Nielsen’s survey, 80% of North American respondents in the market to buy a new car say that aside from
financial reasons, an emotional love of driving is the biggest trigger of automotive sales. Owning a car to fulfill utilitarian
needs (71%) or to reflect a symbol of status (51%) are other motivators that will spur future automotive demand.
Websites TV Magazines Newspapers Mobile Radio
46% 42% 32% 29% 21% 20%
OEM Review Sites Dealer Social Media Video Other 3 Party
65% 41% 38% 34% 23% 38%
Note: The Nielsen study appears to concur with the Polk study above. While
manufacturer sites (OEM) carry great weight, 3rd
Party sites overall (Review Sites, Social
Media, Video, and other 3rd
Party sites) are also considered Most Informative.

6. 84% of Car Buyers Watched a Video Before
Purchase.
Video DominatesVideo Dominates
Digital Dealer 2014 Reports
Video Drives Auto SalesVideo Drives Auto Sales
Over 50% of Consumers watch 30+ minutes
of video before purchase.
1 in 4 watch 60+ minutes of video prior to
purchase.
0.49
49% Took Immediate Action After Watching the Video
Video Turns Shoppers Into BuyersVideo Turns Shoppers Into Buyers
49% of consumers took action immediately after
watching video.
Video search had a 41% higher click through rate.
Other 2014 Video Stats:
Retail site visitors who view video ... are 64% more
likely to purchase than other site visitors. (Comscore)
82% of Marketers say that video email marketing is
effective (ReelSEO)
57% of consumers say that product videos make them
more confident in a purchase and less likely to return
an item, up from 52% a year ago. (MediaPost)
YouTube reaches more adults aged 18-34 than any TV
network (Nielsen)
Mobile makes up almost 40% of YouTube’s global
watch time (YouTube)
Mobile and tablet shoppers are three times as likely
to view a video as laptop or desktop users (Forbes)
70% of mobile searches lead to action on websites
within one hour. (Iacquire.com w/ Survey Monkey)

7. *** ***

8. VSLPs
Vehicle Specific Landing Pages
How Does Automotive Syndication Work?
See Appendix for Competitive Analysis
Empowers You, the Dealer, to:
Market Your Inventory to Top US & CAN Websites
Seamlessly Maintain BrandMaintain Brand Consistency
Generate Real TimeReal Time Leads that ARE
ExclusiveExclusive to You
Motor
Auctions
Classifieds
And
More

9. POST ADS
In a single interface
See Appendix for Competitive Analysis
All Leads Are Tracked
& Recorded
ADS Are Posted On:
YouTube
Backpage.com
Craigslist
eBay
Facebook
Twitter
How does Automotive Syndication work?
VSLPs
Vehicle Specific
Landing Pages
Motor
Auctions
ClassifiedsAnd
More
All Visitors in every Platform are directed on
Click to Vehicle Specific Landing Pages (VSLPs)

10. We Post Your Ads On Some of the
Most Frequently Visited Site On The Internet
Alexa.com
Has Determined That These AreHas Determined That These Are
Among The Top Sites ThatAmong The Top Sites That
Car Buyers Are Visiting.Car Buyers Are Visiting.
We Have Chosen Six Sites WithWe Have Chosen Six Sites With
The Greatest ROI for Our Clients:The Greatest ROI for Our Clients:
YouTube
Backpage.com
Facebook
Twitter
Work In Progress:
●
Kijiji and
●
Pinterest
Craigslist
eBay

11. Grid
View
List View
Visually Displays Vehicles “On Your Lot" & Sites That Have Live Ads
User Can Toggle Between List, Grid, and Smart Views
User Initiated Actions Start From This Page
Automotive Syndication Provides An Easy to Use Interface

12. Automotive Syndication
Tracks & Captures All Leads
Leads Report captures All
Calls & Form Submits
Name
Contact info
Vehicle
Ad source
Records live phone calls
Leads can be exported to dealer’s
CRM via ADF email export

13. *
Every Ad Generated Contains:
Unique Tracking Number
●
Calls Are Tracked and Recorded
●
Lead Source are recorded
●
Vehicle is recorded (exclude YT vids)
●
Capture Phone Number
●
Capture Name
Link to Landing Page
•
90% of the Leads Are From Phone Calls
•
10% of Leads Are From Online Form Submits
•
??? Walk-Ins ???
Lead Generation
Product Overview
How does Automotive Syndication work?

14. Vehicle Specific Information Pages are Created
for Every Vehicle in Your Inventory
Clicked Traffic is
Routed to a VSLP.
VVehicleehicle SSpecificpecific
IInformationnformation PPageage
Schedule a Test Drive
Call You on a Tracking Number
Watch a YouTube Video (if using
YouTube)
Visitors Can:
Get More Info
Get a Trade-In Appraisal
Complete a Credit Application

15. We Create a YouTube Video
for
Every Vehicle in Your Inventory
Videos Are Automatically Created for Your Dealership
60-sec Videos Are Created Using Photos
and Vehicle Info for the Voice-Overs
Dealer Can Imbed Videos Anywhere They Like On the Web

16. All Videos Will Be Uploaded to
Your Dealership YouTube Channel
YouTube channel is automatically created for dealer
Dealer Branding carries into YouTube channel
Dealer example: Since Feb 2013, this dealer has generated 800+ videos resulting in 5188 views
•
Average engagement
time for a web video is
10X higher than a static
page
•
36% of people say they
are more likely to seek
out information about a
vehicle after watching a
video online

17. Posting service via
Automotive Syndication
Automotive Syndication Can Post Craigslist Ads On Behalf of Your Dealership
Your Sales Support Team Already Has an Intake Process for This Type of Sale Lead
1
Craigslist is Returning 1.1 Leads Per Ad1.1 Leads Per Ad or about $7.00 per Lead
with the new $5 ad platform | Previously 0.2-0.4 Leads Per Ad
1
Note: We make no income claims. Results are examples that other users are having.
To a Large part Results are determined by Your Selling process and SKILLs

18. Product Overview
How does Automotive Syndication work?
Craigslist is Returning 1.1 Leads Per Ad or about $7.00 per Lead
Dealers (US) Posting Paid Ads on Craigslist, We Make it Simple
and Easy to Set Your Budget
and Track Your Ad Spend.
1
Note: We make no income claims. Results are examples that other users are having.

19. Hands Free Method Uses Our
Smart View Technology
Two ways You can use AS to market your inventory on Craigslist:
●
Manually Select a vehicle/vehicles to post to Craigslist
(Single Post or QUICK PLUS for multiple listings)
●
Hands-free (We Do It For You).
Craigslist is Returning 1.1 Leads Per Ad or about $7.00 per Lead
1
Note: We make no income claims. Results are examples that other users are having.

20. Dealer inventory is grouped into categories
Top lead generators
Price Advantage
National best sellers
Sub $10K
Aged inventory
Duplicate models in stock
Top Lead Generators based on Craigslist Market results
Price Advantage cross-referenced with Edmunds values
Applied whether dealer is DIY or Hands-free
Set It, Forget It, and Focus On Closing More Sales
Smart View is specifically designed for maximizing Craigslist results using business intelligence.
Smart View TechnologySmart View Technology Automatically Places Priority Posting On Those
Cars in Your Inventory That Have the Overall Best Sales in the Market

21. Customized Post Manually or Let Us Manage it For You
Select Up to 50 Vehicles to List to Craigslist
Ads Are Sent to Craigslist Automatically
Your Budget Manager Tracks Craigslist Fees if Applicable
Automotive Syndication Has 100s of Ad Template Combinations
Templates Are Automatically Applied to Ads
Dealers Have the Option to Edit and Customize Their Ads

22. Craigslist Posting Intervals
&
Craigslist Payment Processing
Ads are Post to Craigslist at Time Interval Set by User
Payments to Craigslist Process Seamlessly Within Application

23. Complete and Detailed Reporting
At Any Given Time a Dealer Can:
View All Active Postings
Reconcile Ads Against Original Budget Amount
Export Leads Directly to Dealer CRM

24. Backpage.com
Automatic Export for DealersAutomatic Export for Dealers: Once the Dealer’s Marketplace Has Been Set Up,
Ads Will Automatically Export to Backpage.com
260 Newspapers' Online Classifieds are
Powered by Backpage.com
Posting to Over 220 Metro Markets Available
Traffic is Routed to VSLP
9.3 Million Visitors a Month
Ads Are Free (except $3 ads in Conn.)

25. Intuitive Point-and-Click
Auction Builder:
Photos and vehicle
description is automatically
populated within auction
Several eBay Auction
templates to choose from.
Dealers can enhance
branding via templates,
banners, and colors
Home Page / On The Lot Page
Target a National Audience
eBay Certified Solution Provider Saving You Time and Money
Dealers Can Create an eBay Auction in Less Than 2 Minutes
eBay Auctions
12 Million Unique Visitors Per Month Use eBay Motors
Average 27.5 Minutes Per Visit

26. eBay Auctions
Vehicle Information is Pre-Populated Within Auction generator
Intuitive Point-and-Click Process
Schedule Day and Time for Auction
Select From Multiple Auction Templates

27. eBay Auctions
Dealers Manage Multiple Auctions From One Easy to Use Interface
One Auction Can Create Dozens of New Leads and SalesOne Auction Can Create Dozens of New Leads and Sales
OpportunitiesOpportunities
Dealers Should Approach Bidders With Additional Purchase OptionsDealers Should Approach Bidders With Additional Purchase Options
Real Time Auction Views, Watchers, Bids, and OffersReal Time Auction Views, Watchers, Bids, and Offers
Engage by Responding to Bidder QuestionsEngage by Responding to Bidder Questions
EVERY BID
CAPTURES
SHOPPERS':
Name
Location
Email
Phone
Bid amount

28. Point & Click 25 Free Ads Per Day
• Ads active for 60 days
• Ads link to Landing Page
• Embedded Call Tracking
• Shoppers share vehicles via Email,
Text, Facebook, and Twitter
eBay Classifieds is a Trusted &
Powerful Brand
Greater Exposure in another
marketplace.
Gives Dealerships the Ability to
Sell More Inventory with
Minimal Effort
eBay Classifieds
One of The Last Credible and Free Marketplaces to
Advertise Your Vehicles Locally

29. Facebook & TwitterFacebook & Twitter
Post Your Inventory to Your Fan Page Using the Inventory Applet
Clicks Route to Vehicle Specific Information Page
Our Facebook Inventory
Applet Will List your Inventory
On Your Facebook Page
With a Single Click You
can Post a Car to Your
Timeline & News Feed

30. Marketing to a Dealership’s Social Media Followers is a No Brainer
Convert Fans Into Customers
Automotive Syndication Allows You to Post Updates
Facebook and Twitter Following With Interface
Make In-App Vehicle Announcements
Promotes Ad Sharing and Social Buzz
Get Real-Time Feedback and Engagement From Fans
Facebook – Over 1 Billion Unique Visitors a Month and an Average 20 Min Per Visit
Twitter - 190 Million Unique Visitors a Month and Average 36 Min Per Visit

31. Product Overview
How does Automotive Syndication work?
Over 50% of Web Traffic is From Mobile Devices
40% of Craigslist Traffic is From Mobile Devices
Dealer Inventory ListDealer Inventory List
Mobile Friendly
What Your Customers Are UsingWhat Your Customers Are Using
Intuitive Calls-to-ActionIntuitive Calls-to-Action

32. Product Overview
Appendix - Craigslist - $5 ROI
•
Results from dealerships posting in our software
•
As of March 2014, one Craigslist ad generates 1.1 leads

33. Craigslist ROI Review – U.S.
$5 Investment = 1.1 Leads Per Ad
150 Craigslist Ads
(per month)
$750 Ad cost 165 leads
8% closing rate
20% closing rate
13.2 Cars/Month
33 Cars/Month
(assuming $1,700 PVR net / sale)
1.1 leads per Craigslist Ad
0.2-0.4 leads per Craigslist ad w/o fees
Given these Real World possibilities…
What do You Think your Dealership’s
RETURN ON INVESTMENT could be?
As of April 2014, auto dealers paying $5 per ad are receiving 1.1 leads per Craigslist ad.
*Dealer Ad Cost incurred: $750 Craigslist fees
Now, let’s run the numbers…
8% Closing Rate = 13.2 Cars/Month 20% Closing Rate = 33 Cars/Month
$260,280 – profit per year $1,020,600 – profit per year
$ Costs - $750 Craigslist ad Spend* $ Costs - $750 Craigslist ad Spend*
$22,440 Gross profit $85,800 Gross profit
= $21,690 net profit = $85,050 net profit
TheMath
TheMath

34. Craigslist ROI Review - Canada
Free Ads = 0.2-0.4 Leads Per Ad
150 Craigslist Ads
(per month)
$0 Ad cost 30 leads
8% closing rate
20% closing rate
2.4 Cars / Month
6 Cars / Month
(assuming 2012 NADA PVR $1,700 net / sale)
Given these Real World numbers…
What do You Think your Dealership’s
RETURN ON INVESTMENT could be?
As of April 2014, auto dealers paying $5 per ad are receiving 1.1 leads per Craigslist ad.
Now, let’s run the numbers…
8% Closing Rate = 2.4 Cars/Month 20% Closing Rate = 6 Cars/Month
$48,960 – profit per year $187,200– profit per year
$ Costs - $0 $ Costs - $0
0.2 Leads per Car Ad
$4080 Gross profit $15,600 Gross profit
= $4080 net profit = $15,600 net profit
(assuming 2013 NADA Avg PVR $2600.00 net/sale)
TheMath
TheMath

35. Automotive Syndication
Get AutoTrader type results for a fraction of the cost… how’s that?
7.3M
Unique Visits/mo.
44.4%OF Visitors
went somewhere else
FIRST
Exposure OverviewExposure Overview

36. PRODUCT
OVERVIEW
What is Automotive
Syndication?
Automotive Syndication empowers dealers to
(1) Market Your inventory to top US & CAN sites,
(2) Seamlessly maintain brand consistency, and
(3) Generate real-time EXCLUSIVE leads.
6 of the top Alexa ranked
websites for better ROI!
*Leads are tracked and recorded
*Fits every dealer – full service
Get AutoTrader type results for a fraction of the cost… how’s that?
With…TRAFFIC &EXPOSURE
Exposure Overview - ComparisonExposure Overview - Comparison
Google | Facebook | YouTube | EbayM/C | Twitter | Craigslist | Backpage
179M 167M 165M 79M | 2M 46M 50M 10M
unique visitors/mo.
Backpage (10M)
AS: 688M vs. Autotrader: 7.3M = 9425% More Exposure

37. Total ExposureExposure Overview - ComparisonExposure Overview - Comparison
Beautiful ExposureBeautiful Exposure

38. Product Overview
Dealer FAQ - Craigslist
Is it true Craigslist charges $5 per ad?
That depends on what the dealer sells. Starting in December 2013, Craigslist starting charging $5 for ads posted within ‘cars + trucks by dealer’ category
for the US. Ads are still free within non-automotive categories like RV, Boats, Motorcycles. Canadian dealers do not pay a fee.
How do I pay for Craigslist ads?
95% of dealers pay with a credit card. The first time a user logs in, they will be prompted for their CC info and it will be securely saved within the system.
Some dealers pre-buy blocks of Craigslist ads or tie directly into CL’s API. Sales Reps: Talk to your Support Department in these situations.
How do I track my monthly Craigslist expense?
The system will prompt the user to set their monthly Craigslist budget. A dealer’s budget is displayed predominantly throughout the posting process.
When I buy Craigslist Hands-free, what vehicle will be posted?
The dealer will submit a intake form indicating how many ads each month they want posted. Smart View will prioritize which vehicles are posted.
What’s the deal with ghosting a flagging these days?
Ghosting is very rare now. Flagging has virtually disappeared within the cars + trucks category. Flagging still occurs within non-automotive categories and
typically increases when posting to multiple Craigslist marketplaces. Click Inventory -> Craigslist -> Inactive to see ads that got flagged. Dealers should re-
post these ads. Sales Reps: Your Support Team always has a current “Best Practices for Craigslist” document dealers can be supplied.
How does Call Tracking work?
Easy. The call tracking numbers on ads (Craigslist, Backpage, etc) automatically route to the dealer’s main line or the salesperson’s. This is set-up upon
initiating the dealer’s account and can be changed at any time.
How many leads will I get from Craigslist ads?
That generally depends on the number of ads the dealer post. More ads equals more leads.
Can I post to multiple Craigslist markets using this product?
Yes. Change the default Craigslist Market within Settings. It is recommended that dealers use different Craigslist accounts for each Craigslist market.
Hands-free Craigslist dealers are limited to one Craigslist marketplace.
Do I still need to renew Craigslist ads?
Depends. If a dealer paid $5 for an ad, then no – Their ad will remain live for 30 days and then expire. Dealers posting to a non-automotive categories can
re-new ads every 48 hours. Canadian dealers can re-new ads every 48 hours. Our system will prompt the user through this workflow.
I have my own Credit Application I’d like to layer into the Landing Page. Can I do that?
Yes. Go to Settings -> Landing Pages, and enter the URL of your online credit application there. Hit save at the bottom of the page.

39. Product Overview
Dealer FAQ - Craigslist
Backpage
My ads are automatically exporting, but I’m not seeing them.
Backpage pulls batches of data nightly through an export. This means a dealer’s entire inventory will not go live right away
-- It might take a few days.
I see a manual option for posting Backpage ads. Can I use that?
Certainly. Dealers can manually create Backpage ads to expedite the export process.
----------
eBay Auction
Are there fees to create an auction?
Yes. Check here for Ebay’s latest fee structure: http://pages.ebay.com/help/sell/motorfees.html
Why would I pay to use your Ebay tool when I can post directly from my own Ebay account?
Our Ebay tool allows dealers to create an auction within 2 minutes because we already have all the vehicle info Ebay
requires. Additionally, ad templates, banners, terms & conditions carry over to maintain consistency for the dealer. To create
an auction from scratch, it takes 10-15 minutes of uploading photos and creating a vehicle description. Our product does all
that automatically for the dealer.
----------
Facebook & Twitter
How do I sync my Facebook and Twitter accounts?
Go to Settings -> Social Media and follow the prompts. It takes less than a minute.
----------
YouTube
Do I need to create a YouTube channel for this to work?
No. We’ll do that for the dealer.

40. 513 305-7485Lydia & David Wolfensperger
Big Brand Results at a Fraction of the Cost
CarSalesSpecialist.com
S T R AT E G I C PA R T N E R S H I P
513 305-7485