The document summarizes the results of a questionnaire conducted to inform the development of a new music magazine. Key findings include: most respondents were ages 16-19; most preferred the genres of R&B/hip-hop, rock, and pop; the cover star and interesting articles most attracted buyers; and the preferred price range was £2-4 with a monthly publication frequency. These results will guide the magazine to target younger audiences with a focus on R&B/hip-hop while also including other popular genres.

1. Lydia Platts
Questionnaire results
For my market research I created a questionnaire to collected and gain information for my
magazine. The questions I have created will help me on deciding which target audience I will be base
my magazine around as well as what genre of music audiences that my magazine will appeal to. The
charts below show my results of the questionnaire;
What is your gender?
Female Male
50% 50%
This chart shows that 50% of the people I asked were female and the other 50% were male, this
means that my results should not be bias towards a certain gender meaning that my results should
be reliable.
How old are you ? Under 16
0%
Over 25
10%
20-25
20%
16-19
70%
Here we see that 70% of the people that participated in the question are were between the ages of
16-19, 20% were between 20-25, 10% over 25 and no one was under the age of 16. From this it
shows that the results of the questions I have asked will more likely favour the younger generations.

2. Lydia Platts
What is your current occupation?
Employed
10%
Unemployed
10%
Student
80%
I asked this question to gain more on an understanding of the lifestyle of the target audience of my
magazine, these results shows that with 80% the majority of the people I asked were students. This
will help me when deciding what to include in my magazine and help me with decided the price as it
cannot be too expensive as my target audience are students.
What genre of music do you prefer?
Jazz
0%
Other
10%
Pop
20% RnB/Hip-Hop
40%
Classical
0%
Rock
30%
The results from this question show that the majority of people prefer RnB/Hip-Hop, however there
is a large percentage of people who also enjoy Rock and closely behind that is Pop. These results
have now established the genre of music my magazine will aim to appeal to which is RnB/Hip-hop
however because Rock and Pop were also popular, I will also try and appeal to these audiences too.
By appealing to a range of different genres it means that the target audience will be wider meaning
greater profit.

3. Lydia Platts
What attracts you when buying a
magazine?
Housestyles
Competetions 0%
Other
0%
0%
Interviews
15%
Articles Cover Star
31% 54%
The results here show that the main aspect that attracts people when buying a magazine is the cover
star. This means that the image I will have on my front cover will need to be attractive and eye
catching so that it stands out and people will want to buy it. I will also make sure that the article in
the magazine are interesting and appropriate towards the target audience as this was the second
popular answer.
How much would you pay for a
magazine?
Under £1 £1 - £2
0% 0%
£4 - £5 Over £5
10% 10%
£2 - £3
40%
£3 - £4
40%
These results show an equal divide of 40% between the price people are willing to pay for a
magazine, as both answers which were £2-£3 and £3-4. This means that when deciding on the price
of the magazine it will need to be between £2-£4 otherwise people will not be willing to buy the
magazine.

4. Lydia Platts
How often do you purchase magazines?
Daily
0%
Weekly
10%
Never
30%
Monthly
60%
From these results we can see that 60% of the people asked by magazines on a monthly basis,
meaning that for my magazine to sell successfully and make profit it would be appropriate to them
monthly as the results shows that 10% of people buy them weekly and nobody buys them daily. A
large percentage of the people I asked do not actually buy magazines at all, this is large potential
target audience so I need to include articles and offers in my magazine to get appeal and try to make
these people want to buy this magazine.
How do you access music?
Other
TV/Radio 5%
10%
YouTube
CD's 29%
9%
Illegally
14%
iTunes/Spotify
33%
As my magazine is going to be a music magazine I needed to go more in depth into how people
access and listen to music, I found that the most popular response was iTunes or Spotify. I can use
this information to my advantage in my magazine as I can include offers/vouchers for iTunes and
Spotify which will attract my target audience as this is something that relates and appeals to them.

5. Lydia Platts
How often do you use social networking
Rarely
Monthly
sites? 0%
0% Never
0%
Often Weekly
10% 0%
Daily
90%
The introduction and the use of web 2.0 technology has become very popular and successful over
the last few years. I believe that this use of technology can benefit the magazine as 90% of people
go on social networking sites on a daily basis and I can use social networking sites to promote and
market the magazine and the benefit to this is that it doesn’t cost anything.
Would you prefer an online or paper
magazine?
Online
30%
Paper
70%
As technology has become very popular and part of peoples everyday lives I wanted to know if
people would prefer a paper copy of a magazine or an online version. The results from this question
surprised me as I thought that people would prefer an online copy due to the popularity of
technology but this wasn’t the case, the majority of people preferred the traditional paper
magazine. Therefore due to popular response my magazine will be paper.

6. Lydia Platts
In conclusion, looking through my results from the questionnaire, the genre of my magazine will be
RnB/Hip-Hop as the majority of people selected this as their preferred music choice. Although the
magazine will be an RnB magazine I will still include articles and stories that relate to other music
genres as this will maximise my profit and gain a larger target audience. As the cover star is what
attracts most people to a magazine I will need to make sure that I use an image and model that is
attractive and will appeal to my target audience so that people will be attracted to the magazine and
want to buy it. Most of the participant of my questionnaires were students and wouldn’t be willing
to pay over £4 for a magazine, I will make sure that the cost of the magazine is an appropriate and
reasonable price; otherwise the magazine will not be bought. I also found that the higher percentage
of people only buy magazine monthly so therefore my magazine will be published monthly. A large
percent of the participants also said that they do not actually buy magazines and I want my
magazine to change that and make them want to buy this magazine. I will target this audience who
do not actually buy magazine by the use of social networking sites, as I found in the results of my
questionnaire that the majority of people use these sites on a daily basis and on these sites I can
market my magazine and also post deals and offers on the magazine to try to appeal to this target
audience. Although the use of technology is highly popular my magazine will still be the traditional
paper copy magazine as when asked people preferred this.