Calvin Klein’s new fragrance CK Shock had no choice but to make a splash on campus. Announcing itself to the student body was without question, the more daring the better. Students were treated to performances by Khuli Chana as well as being witness to some extreme and shocking challenges. From male students having to wax their face & chest and getting impromptu tattoos, to girls allowing promoters to take a pair of scissors to their jeans leaving them with nothing more than denim hot pants. Prizes, samples and massive student interaction ensured that CK Shock left campuses having left a very big impression!

1. CASE STUDY
CK ONE SHOCK
2011

8. Awarded EYE-CATCHER AWARD for best campaign creative
2011 Makoya Youth Awards