Module 1 of my online business seminars, covering the basics of blogging, the importance of Google and an introduction to Wordpress.

1. Online Business Seminars Module 1 - Introduction to blogging and Google

2. Who Am I? My name is William Lee.

3. Who Am I? I grew up in Dubai, in the U.A.E Dubai when I used to live there.

4. Who Am I? I grew up in Dubai, in the U.A.E Dubai today.

5. Who Am I? After university, got a job with Philip Morris International Creators of the Marlboro Brand Brand executive, Marlboro But no, I don’t smoke.

6. What Have I Done? Creator of Feedmelah.com!

7. What Have I Done? Creator of Feedmelah.com!

8. What Have I Done? Top 10 food blogs in Malaysia Google: “Malaysia food blog” Google: “Food blog Malaysia”

9. What Have I Done? Feedmelah.com’s Website Traffic

10. What Have I Done? Feedmelah.com in the newspapers

11. What Have I Done? Feedmelah.com on NTV 7

12. What Have I Done? Creator of Online Business Malaysia

13. What Have I Done? Web Designer

14. What Have I Done? SEO results of clients Search Engine: Google.com.my Search Term: ‘Banana Café’ Position: 1st

15. How I Make Money Online Online Advertising Affiliate Products Web Design Services Personal Coaching/ Seminars

16. What Is A Blog/ Blogger?

17. Who Or What Is A Blogger? Princeton: ““a person who keeps and updates a blog” But it’s not that simple.

18. Who Or What Is A Blogger? There are 3 types of blogs The personal blog The business blog The professional blog Each serve a different purpose and make money online in different ways

19. The Personal Blog Based on the life of an individual, celebrity or figure head in society Blog content can consist of very personal or casual posts, e.g. What that person ate for dinner Their stance on a political/ economical matter Stories, jokes and events Day to day life

20. Personal Blog Examples BarackObama.com

21. Personal Blog Examples KennySia.com

22. Personal Blog Examples Alec Baldwin

23. Personal Blog Examples KinkyBlueFairy.net

24. The Business Blog A blog setup on behalf of a business Posts will mostly be official in manner Press releases Promotions New products Events Answer customer complaints/ feedback

25. Business Blog Examples http://blog.twitter.com/

26. Business Blog Examples http://googleblog.blogspot.com/

27. Business Blog Examples http://www.communities.hp.com/online/blogs/default.aspx?GroupID=52

28. The Professional Blog Blogs for a living Makes money off his or her blog Blogs on a specific niche subject Sells products or services via their blog Content is informative in nature Tips and tutorials Advice

29. Example Professional Blogs http://www.johnchow.com/

30. Example Professional Blogs http://www.problogger.net/

31. Example Professional Blogs http://digital-photography-school.com/

32. Example Professional Blogs http://www.hongkiat.com/blog/

33. How Do People Blog?

34. The Blogging Platforms There are 2 sets of blogging platforms Free blogs Blogger.com (.blogspot.com) Wordpress.com (.wordpress.com) Self hosted Wordpress installation Joomla

35. Free Blogging Platforms

36. Free Blogging Platforms Pros Free to host your own domain name and blog Fast and easy to setup and start blogging Great for beginners Cons Inflexible design and usability Can be shut down at any time (you don’t own it) Is less professional (domain name, design etc.)

37. Self Hosted Blogs

38. Self Hosted Blogs Pros Design can be customized in any way Wide selection of functionality More professional (design + domain name) You own the site Cons Need some technical knowledge to install and run Not free (hosting and domain must be purchased)

39. An Introduction to Wordpress

40. Self Hosted Wordpress Wordpress is the most widely used blogging platform on the Internet Some of the world’s most popular blogs/ websites run Wordpress Wordpress is open source and free Wordpress is well supported Themes Plugins Forum support

41. Self Hosted Wordpress It helps with Search Engine Optimization (SEO) Easy to add galleries and media Simple, clean designs Can be turned into member sites Directories can be added to it But most of all…

42. GoogleLoves Wordpress!

43. Wordpress Dashboard This is the ‘control center’ of your blog Here you add posts, control themes and other functions We refer to it as the ‘backend’ of your site

44. Adding Posts Adding posts can be done through the dashboard Functions similar to a word processor

45. Appearance and Themes Changing the look and feel of your site is simple via themes There are thousands of free themes online to use Adding functionality can be done through ‘widgets’ and ‘plugins’ There are thousands of plugins to increase functionality of your website

46. Appearance and Themes Themes

47. Appearance and Themes Widgets:

48. Appearance and Themes Plugins:

49. The Importance Of Google

50. Google Search Statistics A picture paints a thousand words.

51. Google Search Statistics Google’s traffic to OBM is almost 90% It is the main source of search for most Malaysians It is the main source of search for most of the world (excluding China)

52. Google Keyword Tool The Google keyword tool displays total monthly searches for keywords Shows potential customers for a website/ online businesses More than 2 million searches for ‘fishing rods’ are done each month!

53. Google Paid/ Organic Search Results Paid Search Results Paid Search Results Organic Search Results

54. Google Paid/ Organic Search Results Google paid search advertising is a multi-billion dollar business Most targeted online advertising avenue Allows you to capture ‘searchers’ and make them into ‘buyers’ Users can control their daily budget Not widely used in Malaysia

55. End Of Module 1