17. WE NEED: More Imaginative
Communications
All we need to do is to write brilliantly,
package it superbly, and to present it
in a way that will captivate, thrill and
inspire
24. THANK YOU!
• Lynne M. Wester
• @donorguru
• Connect with me!
• www.donorrelationsguru.com
• lynne@donorrelationsguru.com
Notas do Editor
Rouseau: A purely voluntary deed is certainly something I like doing. But when the recipient uses it as a claim on further favor and rewards me with hate if I refuse, when he insists on my being his perpetual benefactor just because I initially took pleasure in helping him, then charity becomes burdensome and pleasure vanishes. There is a kind of contract, indeed the most sacred of contracts, between the benefactor and the recipient. These are not explicit conditions but they are the natural consequence of the relationship.
For every failure we had we had spreadsheets that looked awesome.
“ If anything goes bad then I did it. If anything goes semi-good then we did it. If anything goes real good then you did it.”
Bear Bryant
A drunken stranger who comes up to you in the street and rambles on at you, you just want him to get out of the way as soon as possible.