2. Why is Stewardship Important?
• If a donor is stewarded properly he or she is more
likely to continue to give
• 93% of individual donors would definitely or
probably give again the next time they were
asked if a charity thanked them promptly, in a
personal way and followed up later with a
meaningful report on the program they had
funded.
• 64% would give a larger gift
• 74% would continue to give indefinitely
» (Source: Penelope Burke – Donor Centered Fundraising)
3. Drive the Point Home
• 61% of donors would increase their donations
if they had greater access to information
about an organization’s performance and use
of their funds
» (Source: Adrian Sargeant – Robert F. Hartsook Chair in
Fundraising, The Center on Philanthropy at the University of
Indiana)
4. What We Think Donors Want
• Gifts
• Plaques
• Certificates
• Donor Honor Roll
