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Lynne Wester
Lynne Wester
NegóciosEconomia e finanças
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ROI on Donor Relations & Stewardship Programs
Definition Definition of 'Return On Investment - ROI' A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. Courtesy of investopedia.com
Calculation To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio. The return on investment formula: (Gain on Investment – Cost of Investment) ROI = Cost of Investment
Family Talk What is your leadership really asking for when they talk about ROI and metrics?
It’s More than Measuring Quantity
It’s More Than Tracking Activity
Measuring Impact, Affect, Change • Track what you do • Observe affect; Observe donor behavior • Measure results • Apply the ROI formula • Supplement with qualitative returns
Survey says…
Three Key Areas for DR&S ROI • Retention • Upgrades • Lifetime Value
Story Time
Know Your Value What is your leadership really asking for when they talk about ROI and metrics? • Start Small • Set aside Time at Weekly or Monthly Intervals • Make it a Personal Priority • Get Buy In and Feedback from Leadership • Be Strategic!
Questions? Comments • Lynne Wester wester@yu.edu www.donorrelationsguru.com Follow me on Twitter @donorguru • Colleen A. Brade, CFRE colleen.brade@ruffalocody.com

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2012 dr&s roi_071312[1]

  • 1. ROI on Donor Relations & Stewardship Programs
  • 2. Definition Definition of 'Return On Investment - ROI' A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. Courtesy of investopedia.com
  • 3. Calculation To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio. The return on investment formula: (Gain on Investment – Cost of Investment) ROI = Cost of Investment
  • 4. Family Talk What is your leadership really asking for when they talk about ROI and metrics?
  • 5. It’s More than Measuring Quantity
  • 6. It’s More Than Tracking Activity
  • 7. Measuring Impact, Affect, Change • Track what you do • Observe affect; Observe donor behavior • Measure results • Apply the ROI formula • Supplement with qualitative returns
  • 9. Three Key Areas for DR&S ROI • Retention • Upgrades • Lifetime Value
  • 11. Know Your Value What is your leadership really asking for when they talk about ROI and metrics? • Start Small • Set aside Time at Weekly or Monthly Intervals • Make it a Personal Priority • Get Buy In and Feedback from Leadership • Be Strategic!
  • 12. Questions? Comments • Lynne Wester wester@yu.edu www.donorrelationsguru.com Follow me on Twitter @donorguru • Colleen A. Brade, CFRE colleen.brade@ruffalocody.com