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Discussion:	
  The	
  Future	
  of	
  Social	
  CRM	
  
    	
  
    	
  
    	
  
    	
  
    	
  
    	
  
    	
                                    Moderator:	
  Lutz	
  Finger,	
  INSEAD	
  	
  
    	
  
    	
  




     Nicolas	
  Escherich	
  	
   Daniel	
  Blank	
  	
       Sven	
  Weisbrich	
  	
       Björn	
  Ognibeni	
  	
  
      (LuAhansa	
  AG)	
           (Edelman)	
                (Wunderman)	
                   (BuzzRank)	
  


1)	
  Landscape	
  about	
  Integra?on:	
  Who	
  are	
  the	
  player	
  in	
  the	
  market?	
  
2)	
  Future	
  Outlook:	
  will	
  there	
  be	
  a	
  dominance	
  by	
  the	
  Big	
  ones?	
  	
  
CRM	
  Watchlist	
  2012	
  –	
  The	
  Winners	
  List	
  
	
  	
  1.	
  Blackbaud	
  	
                   	
  	
  12.	
  MicrosoA	
  	
  
	
  	
  2.	
  AOensity	
                        	
  	
  13.	
  Moxie	
  
	
  	
  3.	
  BPMonline	
                       	
  	
  14.	
  NetSuite	
  
	
  	
  4.	
  Coveo	
                           	
  	
  15.	
  Nexj	
  
	
  	
  5.	
  Get	
  SaVsfacVon	
               	
  	
  16.	
  Nimble	
  
	
  	
  6.	
  Hubspot	
                         	
  	
  17.	
  Oracle/RightNow	
  	
  
	
  	
  7.	
  Infor	
                           	
  	
  18.	
  Parature	
  
	
  	
  8.	
  Jive	
                            	
  	
  19.	
  Pegasystems	
  
	
  	
  9.	
  Kana	
                            	
  	
  20.	
  Salesforce.com/Radian6/Assistly	
  
	
  	
  10.	
  Lithium	
                        	
  	
  21.	
  SAP/Successfactors	
  
	
  	
  11.	
  Marketo	
                        	
  	
  22.	
  SugarCRM	
  
	
  	
  	
                                      	
  	
  23.	
  Sword-­‐Ciboodle	
  
                                                	
  	
  24.	
  Yammer	
  
                                                	
  
hOp://www.enterpriseirregulars.com/44744/crm-­‐watchlist-­‐2012-­‐the-­‐winners-­‐list/	
  
CRM	
  will	
  the	
  BIG	
  ones	
  going	
  to	
  DOMINATE	
  

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The Future of Social CRM - Will Big Players Dominate

  • 1. Discussion:  The  Future  of  Social  CRM                 Moderator:  Lutz  Finger,  INSEAD         Nicolas  Escherich     Daniel  Blank     Sven  Weisbrich     Björn  Ognibeni     (LuAhansa  AG)   (Edelman)   (Wunderman)   (BuzzRank)   1)  Landscape  about  Integra?on:  Who  are  the  player  in  the  market?   2)  Future  Outlook:  will  there  be  a  dominance  by  the  Big  ones?    
  • 2. CRM  Watchlist  2012  –  The  Winners  List      1.  Blackbaud        12.  MicrosoA        2.  AOensity      13.  Moxie      3.  BPMonline      14.  NetSuite      4.  Coveo      15.  Nexj      5.  Get  SaVsfacVon      16.  Nimble      6.  Hubspot      17.  Oracle/RightNow        7.  Infor      18.  Parature      8.  Jive      19.  Pegasystems      9.  Kana      20.  Salesforce.com/Radian6/Assistly      10.  Lithium      21.  SAP/Successfactors      11.  Marketo      22.  SugarCRM            23.  Sword-­‐Ciboodle      24.  Yammer     hOp://www.enterpriseirregulars.com/44744/crm-­‐watchlist-­‐2012-­‐the-­‐winners-­‐list/  
  • 3. CRM  will  the  BIG  ones  going  to  DOMINATE